Royal Enfield B Harley-Davidson X440 Challenge
PESTEL Analysis
This year, Royal Enfield, a renowned Indian motorcycle company launched an electric motorcycle, the B Harley-Davidson X440 Challenge. It is a 440cc, single-cylinder, liquid-cooled, three-speed, front-wheel, ABS bike with an onboard battery of 42.2V. It is priced at Rs 2,49,000 in India (without any discount), and it is targeted at adventure seekers, sports enthusiasts
Marketing Plan
I have written this marketing plan for Royal Enfield B Harley-Davidson X440 Challenge. The purpose of this marketing plan is to increase Royal Enfield’s sales through its new advertisements, partnerships, social media marketing and community involvement. Goals: 1. Brand Awareness: To increase Royal Enfield’s brand awareness, we will utilize print media such as newspapers and magazines and TV advertisements to promote the new branding. 2. Increase Sales
Problem Statement of the Case Study
I was a fan of both Royal Enfield and Harley Davidson. The two legendary brands are known for their ruggedness, speed, and durability. They have a rich history and legacy, and their products continue to captivate their followers’ imagination. The challenge of bicycles is unique. It demands unparalleled designing, engineering, and performance. In this case, Royal Enfield took the initiative to create a bicycle, X440 Challenge, and challenged the world to the Harley-Davidson
Porters Five Forces Analysis
In September 2021, Royal Enfield launched Bikes with an aim to compete with Harley-Davidson. I was invited to review B Harley-Davidson X440 Challenge bike which was one of the launch products. I am not much into racing but I was fascinated by the launch story of Royal Enfield which was also an attempt to challenge Harley-Davidson and other European motorcycle manufacturers. It’s one of the topmost motorcycle manufacturers globally and I was excited to learn about this
Porters Model Analysis
Royal Enfield has launched a sleek new 500cc twin-cylinder B-Shot engine for the X440 Challenge. This 440cc motorcycle is equipped with a lightweight aluminum frame with adjustable rear suspension and 17-inch front disc brakes. B Harley-Davidson is an American company that has recently entered the Indian market. It has already launched a high-performance sports bike in India called the XR 650R and is planning to launch more
SWOT Analysis
It was my second time riding B Harley-Davidson X440 Challenge. this website My first was on the same bike, an older model, and I remember it felt heavy in the hands. With the new bike, I realized how light it is, compared to the old one. The bike had a comfortable handlebar that felt comfortable for a long period. The bike was sleek, elegant and had a good vintage touch, which was different from the older model. The tank was the center of attention, and the front end was beautifully