Shareholder Activists at Friendly Ice Cream A1
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Sometimes, activist investors can be a dangerous, unpredictable, and costly force to be reckoned with. The last time this happened at Friendly Ice Cream was in 2009, when some long-time employees launched a campaign to convince the company’s board to increase their paychecks. The campaign quickly grew out of control and went on to influence the company’s business strategy and board composition for several years. This case study is all about the Friendly Ice Cream case, which is one of those extreme situations. The
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The company faced shareholder activists that were against profit-maximizing practices and wanted to force the company to pay a higher dividend. I did not know what to think when I saw the shareholder resolution on their meeting agenda. How can I convince management to prioritize long-term stakeholders, investors, and employees, as it appears to be a conflict of interest with their bottom-line focus? you could try these out It’s true that the shareholder resolution is not directly about profit maximization, but its focus is on the company’s social and environmental commitment
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[Section 1: Background, Research and Analysis] In May 2018, Friendly Ice Cream’s Board of Directors issued a press release announcing that the company had acquired a 34% equity stake in Pixie Creamery Inc., a California-based startup food company that makes “puffy” desserts, such as Pixie Puffs, Pixie Bites and Pixie Cups. The acquisition was a clear sign of Friendly Ice Cream’s confidence in the nas
Problem Statement of the Case Study
[insert picture of ice cream on website or social media page of the company] In April 2017, we reported to you about the recent acquisition of two ice cream brands by Friendly Ice Cream, a public company listed on the NYSE (NYSE:FRI). This acquisition created an integrated and synergistic brand with a competitive advantage over all other ice cream competitors in the market. We analyzed the financial performance of Friendly Ice Cream prior to this acquisition, where it was reported to be prof
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In a small ice cream shop in a quaint town in Vermont, a group of investors has started making waves. They have been holding regular town hall meetings to shareholders, where they have been raising concerns over the management’s mismanagement of the company’s finances. As a member of the board, you have been in close contact with the management and have been actively trying to address their concerns, but the situation is escalating. One investor, a seasoned fund manager, has taken it upon himself to launch a direct shareholder campaign,