Songy 2011 Restructuring to Survive

Songy 2011 Restructuring to Survive

Case Study Solution

I was involved in the restructuring of the group, Songy, in 2011. Songy was a well-known manufacturer and distributor of a brand of home audio equipment, in the US. The reason for the restructuring was that they had been struggling to maintain their market share and had grown too big to meet their objectives. One of the key challenges faced by the company was that they had inefficient distribution and supply chain processes. To address these challenges, we developed an innovative process, which I described in my

Problem Statement of the Case Study

I worked as the Senior Vice President of Business Development at Songy Industries for six months before my company faced serious financial difficulties in 2011. The Company was founded in 2007 in Kuwait by our founder, Sung Chan, as a joint venture with South Korean multinational conglomerate, LG Electronics. Extra resources In 2009, we established our business in China with 20% ownership from LG. In July 2011, LG acquired all the shares in Songy Industries,

SWOT Analysis

Songy 2011 restructuring to survive is the plan to move beyond the crisis, and reposition the company for growth. The restructuring plan would involve: 1. Layoffs: Songy would lay off about 45 percent of its workforce, most of them non-techie employees. About 40 percent would be retrenched through regular wage cuts and the remaining 5 percent through early retirement and buyout offers. 2. Company Divestiture: To rebuild its core

Marketing Plan

The biggest challenge that Songy 2011 is facing is the restructuring. It has experienced great changes in the past three years and has been able to navigate them with some success. While the brand has experienced some success, it still needs to focus on sustainability to continue its growth. To address this challenge, we decided to take a step back and look at the bigger picture to see where we are heading. This was a conscious decision to get a different perspective that would give us a better understanding of what we need to focus on to remain sustainable. It involved

Porters Model Analysis

In 2011, Songy 2011’s restructuring plan included the of a common workplace and the creation of more flexible business models for the company to meet the challenges of the 21st century. The restructuring plan led to the closure of several units and a reduction in the size of the company, which caused some employees to feel lost and overwhelmed. Despite the challenges, Songy 2011 emerged stronger after the restructuring. The restructuring plan was based on Por

Alternatives

I wrote a song and put it on YouTube as “Songy 2011 Restructuring to Survive” in 2011. I shared the song with my friends and family, and in the following year, we launched the song on our school website and social media. I did not expect it to become viral, but in a few days, it became a big hit. At the same time, it got some media coverage and spread through word of mouth. We received positive feedback and it opened doors for us. Inspiration: