IBMs Decade of Transformation Supplement 2006
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IBMs Decade of Transformation Supplement 2006 (DTS) was a landmark annual report which covered the years 2005 and 2006. It represented the culmination of an aggressive decade-long transformation plan, a time during which IBM aimed to accelerate growth and reinvent itself for the digital age. The report consisted of three parts: Part 1: “Transforming IBM” IBMs transformation began in 1999 with the launch of the Enterprise
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The Decade of Transformation Supplement of IBM in 2006, an article published in Business Week on October 28, 2006, provided information about the evolution of IBM’s strategy and its market position in IT as the worlds largest and most profitable software and services company. In my 4,500-word personal narrative, I describe how IBM changed its long-held position in software from a major to a minor player, with “core competencies in services and hardware that can be combined for a full solution” (