Leading Open Innovation at BT
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I write this case study report of Leading Open Innovation at BT because it’s a very unique case study that I worked on while at BT. We all know how BT’s CEO is a legend. His name is Gavin and he is a great innovator and leader at BT, which is a telecommunications giant in Europe and the UK. For the past couple of years, I was working on a big project called BT Open Innovation at BT. At BT, we’ve been very focused on Open
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I worked at BT, a leading UK telecommunications company. We introduced ‘Open Innovation’ in 2003. The objective was to enable companies to work together on innovation projects. ‘Open Innovation’ was the perfect tool for BT as we were an incumbent player that stood at the top in the UK market. We were one of the leaders in developing, deploying and commercializing new technologies. I will take you through the process of Open Innovation – from ideation to deployment. I will share the major tools
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Before Leading Open Innovation at BT, my team and I faced a challenge to innovate the service model. BT’s service offering was not changing much, but it was taking a few years, and the pace at which this was changing was very slow. However, we thought the time had come to break the stalemate. After thorough research on the BT service model, we could see that there were gaps in the services provided. Some of the gaps were: – An issue was that we were only focused on addressing customer needs and issues
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Leading Open Innovation at BT I was fortunate to be invited to attend the World Economic Forum in Davos, 2016, to speak to them on ‘Leading Open Innovation’. The session was organized by Professor Klaus Schwab, founder and Executive Chairman of the World Economic Forum. At the end of the session, we were asked to share our experiences in ‘Leading Open Innovation’. It was then that I realized that in just over 5 years, BT has
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Open innovation has become a buzzword for companies across industries around the world. It is the concept of bringing in outsiders and opening up innovation within the company, thereby gaining competitive advantage. The most prominent companies around the world, like Apple, Google, Amazon, and Facebook, use open innovation practices to expand their businesses and enhance customer experiences. Look At This However, BT is one of the pioneering companies in the UK, and it started with leading open innovation as part of its customer service strategy in 2010. BT
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I had the opportunity to work in a leading innovative company called BT. I was given the role of VP for Open Innovation where I had the responsibility of innovating new business ideas for BT’s customers. I’m proud of the fact that we have delivered around 200+ innovations for our customers and have delivered around 20+ projects for external customers. This was an exciting and challenging role as innovation was not a part of our DNA in BT’s history. BT had not adopted open innovation and
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I’ve been at BT for 10 years now, and it’s been a wild ride. In 2002, when I joined the company, it was a pretty straightforward, homogenous organisation. Back then, there were only about 150 people in Research & Development. It was an interesting time because technology was still changing at a fast pace, and business was changing with it. I remember feeling a little insecure, like, ‘What if technology changes and we lose our customers?’ We had a lot of competition too, so we