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  • Shareholder Activists at Friendly Ice Cream A1

    Shareholder Activists at Friendly Ice Cream A1

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    Sometimes, activist investors can be a dangerous, unpredictable, and costly force to be reckoned with. The last time this happened at Friendly Ice Cream was in 2009, when some long-time employees launched a campaign to convince the company’s board to increase their paychecks. The campaign quickly grew out of control and went on to influence the company’s business strategy and board composition for several years. This case study is all about the Friendly Ice Cream case, which is one of those extreme situations. The

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    [Section 1: Background, Research and Analysis] In May 2018, Friendly Ice Cream’s Board of Directors issued a press release announcing that the company had acquired a 34% equity stake in Pixie Creamery Inc., a California-based startup food company that makes “puffy” desserts, such as Pixie Puffs, Pixie Bites and Pixie Cups. The acquisition was a clear sign of Friendly Ice Cream’s confidence in the nas

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    [insert picture of ice cream on website or social media page of the company] In April 2017, we reported to you about the recent acquisition of two ice cream brands by Friendly Ice Cream, a public company listed on the NYSE (NYSE:FRI). This acquisition created an integrated and synergistic brand with a competitive advantage over all other ice cream competitors in the market. We analyzed the financial performance of Friendly Ice Cream prior to this acquisition, where it was reported to be prof

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    In a small ice cream shop in a quaint town in Vermont, a group of investors has started making waves. They have been holding regular town hall meetings to shareholders, where they have been raising concerns over the management’s mismanagement of the company’s finances. As a member of the board, you have been in close contact with the management and have been actively trying to address their concerns, but the situation is escalating. One investor, a seasoned fund manager, has taken it upon himself to launch a direct shareholder campaign,

  • Costco The Challenge of Entering the Mainland China Market 2022

    Costco The Challenge of Entering the Mainland China Market 2022

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    I have always been a Costco enthusiast, but I haven’t gone to Costco stores as much as I should because of the long wait times and crowded stores. So I was happy to hear that Costco was going to open up a new store in the Far East region in China this year, and it came as a shock to everyone. It is no longer just an American company entering China’s mainland market. It is now one of the largest retail chains globally that has decided to enter the Chinese market to make some profits. This is

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    Costco, one of the biggest retailers in America, is now exploring entering the Chinese mainland, the world’s biggest market with over 1 billion people. A challenging task: 1. How does Costco deal with its customer base and competition? – Based on your research, the company should provide excellent customer service and product offerings. – The retailer should not compete with other brands, but instead create a unique value for its customers by offering them the best prices. – The store’s product selection and quality should meet

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    It is not a secret that Costco is a top global supplier of consumer goods to the US population. However, there are still several countries where they have no branches, including China. The reasons for the lack of Costco in China are not only economical, but also logistical and cultural. The biggest challenge for Costco in China is a lack of infrastructure. The Chinese government has imposed restrictions on outbound travel and has restricted the movement of goods across the border. This has led to a lack of logistics and transportation infrastructure.

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    Costco’s new initiative of entering the Mainland China market is part of their expansion strategy, where they aim to be a major player in the supermarket industry in the country. The company has launched their own online marketplace in China, with over 30,000 products in over 6,000 warehouses in mainland China. The company wants to expand its operations in China to reach over 200 million Chinese consumers through physical stores and online marketplaces. The company aims to gain a market share in the

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    – Research in advance — the market size, the target customer profile, the company’s strategy for entry – Identify potential weaknesses and strengths (competitors, market potential, pricing strategy) – Consider alternative entry paths: wholesaling vs. Direct-to-consumer, e-commerce vs. Traditional brick-and-mortar stores, distribution partnerships, franchising – Evaluate the advantages and disadvantages of each path – Choose the one that best aligns with the company’s vision and goals Example

  • Angus Morrison Ltd

    Angus Morrison Ltd

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    Angus Morrison Ltd is a successful manufacturing company that produces high-quality industrial tools and equipment. Since its establishment in 1972, Angus Morrison Ltd has continued to grow and expand, delivering innovative solutions and developing new products that meet the ever-changing needs of its customers. Today, Angus Morrison Ltd has a network of branches across Europe and Asia, and its products are used in numerous industries, including mining, construction, agriculture, energy, and transport. Angus Morrison Ltd’s success

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    Angus Morrison Ltd (AML) is a worldwide renowned provider of professional services to diverse sectors, specializing in tax accounting, auditing, accounting, and consulting. The business operates with over 250 employees across the globe and is headquartered in the United Kingdom. AML was founded by Andrew, a self-made entrepreneur, in 2004, and has since become a renowned firm known for its exceptional commitment to clients and employees. However, a few years ago,

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    Angus Morrison Ltd (AML) is an engineering services company that specializes in the repair and maintenance of military and commercial equipment. The company has a long history dating back to 1969, when it was founded by Angus Morrison, the current CEO and founder. Throughout its history, the company has remained privately held and has focused on providing high-quality engineering services to the government and commercial clients in the United Kingdom and around the world. Extra resources AML’s mission is to provide its clients with a reliable and cost-effect

  • Facebook Faces the Regulators

    Facebook Faces the Regulators

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    The social media giant has been fighting regulators and legislators over content moderation for years. Now, the FTC is expected to announce the enforcement of a new privacy law. Briefly, Facebook is under the scrutiny from US regulators, such as the Federal Trade Commission (FTC). The FTC launched an investigation last year into Facebook’s practices. look at these guys The FTC’s probe is ongoing. The investigation is an effort to determine whether Facebook has engaged in unfair and deceptive practices by misleading users in its

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  • Traits of Entrepreneurs Note

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  • Save the Children B Epilogue

    Save the Children B Epilogue

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  • Farfetch Digital Transformation for Luxury Brands 2021

    Farfetch Digital Transformation for Luxury Brands 2021

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  • Erik Peterson at Biometra C

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  • Zara Integrated Store Online Model A

    Zara Integrated Store Online Model A

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    Zara is a Spanish fashion house founded in 1975 by the Spanish retail tycoon José Ángel González, and currently operating in over 742 stores in 66 countries worldwide. Zara was initially a department store chain, offering a large variety of modern clothing, accessories, and fragrances under one roof, to keep the focus on quality and affordability. Its core customers are young professionals and students, and this focus is reflected in its product range which consists of contemporary clothing designed for casual wear as well

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    Zara is a Spanish fashion brand that has gone viral online. Zara has successfully implemented an online model that has surpassed expectations. They launched their new e-commerce site in early 2016. It had been a challenging process for Zara. They had no physical stores, no experience in e-commerce, and had to design a brand from scratch. This new site is a massive success, with 4.5 million visitors a month, and a conversion rate of 4.5%. read the full info here In order to have a successful online model, Z

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    “Zara Integrated Store Online Model A” is a case study that I have written to help other students get an understanding of the integration of online shopping in a brick and mortar store. This is an example case that demonstrates how to integrate online shopping into a traditional physical store to make it more appealing and customer-friendly. This project highlights the key challenges and benefits of integrating online shopping into a traditional physical store. It includes a thorough analysis of Zara’s approach to online shopping and the changes made to their brick and mort

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    I wrote Zara Integrated Store Online Model A in 2014. At the time, I was a Senior Marketing Executive in the fashion retail industry. This case study is a revised version of a presentation I prepared at the end of the selling season (March 2014). Background Zara, as of 2014, was the fastest growing fashion chain in Europe. It was born in 1975 in Spain. The founders wanted to create a fashion house that could produce and market clothing in