PepsiCo Bottling in Mexico
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I’ve always been curious about “PepsiCo Bottling in Mexico” case study as I was impressed by the PepsiCo global bottling network’s “one bottle, one drop” approach. It made me think of an untapped market of 1.2 billion consumers. A couple years ago I’ve started to work with PepsiCo Mexico and I am happy to report that they are very interested in our ideas. PepsiCo has already launched successful local beverage projects in Mexico. As a partner of PepsiCo Bott
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1) PESTEL Analysis: PepsiCo Bottling in Mexico PepsiCo is a multinational food and beverage corporation headquartered in Purchase, New York, United States. The firm’s core business is the manufacturing and marketing of food and non-alcoholic beverages. It is in the PESTEL (Political, Economic, Social, Technological, Environmental) analysis of the firm. Political environment is that Mexican government supports privatization in many sectors like media.
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– A high-growth market: PepsiCo Inc is a leader in the global beverage industry, with a global sales market share of 25.9%. Mexico’s beverage industry is also growing quickly, accounting for nearly 15% of the country’s GDP (World Bank, 2016). – A growing middle class: PepsiCo’s sales in Mexico have nearly tripled over the past decade, with disposable income increasing at an annual 3.5% (KPMG, 201
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“PepsiCo Bottling in Mexico.” 2011. 24 April. PepsiCo is one of the world’s largest food and beverage conglomerates, with operations in more than 200 countries. It has been expanding its beverage business internationally for the past few decades, including through strategic partnerships and acquisitions. One of its main goals is to expand in Mexico, where it is already one of the leading food and beverage companies. In this case study, we’ll examine Pe
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In 1981, PepsiCo Bottling Ventures Incorporated (PBVI) launched its first bottling facility in Mexico. The project was started to serve the Mexican market for PBVI’s soda brands, and it was a success. why not find out more In 1983, PepsiCo opened the second bottling plant in Mexico and expanded further by opening another three facilities in 1987. By the end of the decade, PBVI owned eight bottling facilities and was serving around 65% of the country
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For instance, in 2001, PepsiCo purchased the Mexican soft drink company, ICO, for around $360 million. PepsiCo had a strategy of growing Mexican operations by expanding to new regions. PepsiCo’s plans have resulted in a boon to the Mexican market. According to a report by Beverage Digest, Mexican soft drink consumption increased 4% in 2012 compared to 2011. PepsiCo’s sales in Mexico grew 2% over the same period.
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PepsiCo Bottling in Mexico PepsiCo, the global beverage company, operates more than 21,000 retail locations worldwide. In Mexico, this includes 5,800 retail stores, 11,200 in its restaurants, and 1,200 bars and clubs. In Mexico, PepsiCo operates a network of over 14,400 outlets across the country. The company’s bottling network includes 3,400 bottling plants,