Abu Dhabi National Hotels Case Study Solution and Analysis
Introduction
Abu Dhabi National Hotels Case Study Solution is the largest publishing business with a highest market share in the China's book retail market. CMP has ended up being a specialized information service provider and a big comprehensive Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Important Problems
CMP has invested its 60 years journey smoothly, being an effective publishing home, nevertheless, the altering macro market patterns and forces bring particular obstacles to the publishing industry in general and Abu Dhabi National Hotels Case Study Help in particular. These aspects consist of;
• Entrance of the new publishing companies in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Improvement of science and technology.
The transformation of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the capabilities of the company could be used to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Abu Dhabi National Hotels Case Study Help has certain strengths that can be used to decrease the dangers, get rid of the weak point and avail the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Abu Dhabi National Hotels Case Study Solution in the publishing industry i.e. 60 years enables the company to supply high quality items at a lower expense utilizing its prior experiences.
• The technical resources and capabilities generated by its effective journey provide a competitive benefit to CMP.
• Large product portfolioof CMP helps it to diversify its risk and provide high value to its clients.
• Strong financial position enables the business to think about numerous advancement chances with no worry of raising fund externally.
Weaknesses
Together with the strengths, the company has specific weaknesses which might increase constraints for the business in executing its advancement program. The weaknesses of Abu Dhabi National Hotels Case Study Help are offered as follows;
• Despite of being a science and technology publishing company, the business still has traditional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It needs to propose certain growth plans to avoid its reliance over the Chinese markets to attain long term growth.
Opportunities
The development of the publishing industry is declining since 2008, impacting Abu Dhabi National Hotels Case Study Help as well, but the growth could be revived by availing specific opportunities provided in the market. The marketplace opportunities for CMP consist of;
• The business could likewise present Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP might think about a development program through the expansion towards foreign markets in order to reduce its dependence over Chinese markets by using its vast funds.
Risks
The altering macro trends in the market and increasing competitors in the publishing market has positioned specific threats to Abu Dhabi National Hotels Case Study Analysis consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might cause decreasing market share of Abu Dhabi National Hotels Case Study Analysis due to the consumer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing industry increase the danger for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by using particular methods like aggressive promotion, quality items, and so on
• Entrance of new publishing firms in the industry along with existence of high competition increases the threat of losing the client base.
Monetary Analysis.
The business has a rather competitive financial performance. Due to absence of data, the financial ratios of CMP could not be determined. Nevertheless, the overall financial performance of the company might be analyzed by utilizing the graphs given up the case Appendices. It might be analyzed from the Appendix III that the annual overall profits of CMP during the period 2000-2012 are growing at a high development rate, showing that the annual need of the products of Abu Dhabi National Hotels Case Study Help is growing and the business is rather effective in attracting a large number of clients at a potential rate.
In addition to it, the 2nd chart which reveals the yearly development in the Abu Dhabi National Hotels Case Study Analysis overall properties, shows that the business is quite efficient in including value to its properties through its earnings. The development in properties shows that the total value of the company is likewise increasing with increasing the total earnings. (Unknown, 2013).
Another financial analysis of the company using the offered information could be the analysis regarding the circulation of total incomes of the company. Major part of the earnings of CMP comes from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business might move towards other business sections with a possible growth to achieve its future development goal.
PESTEL Analysis
PESTEL analysis might be performed to find out the different external forces affecting the efficiency of the business and the recent patterns in the external environment of the company. A short PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable effect on the state of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is extremely monitored and directed by the Promotion Department of the Communist Party of China. For that reason, it could be said that the general political forces affecting Abu Dhabi National Hotels Case Study Solution company are high. The federal government policies regarding the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Financial forces impacting the publishing sector in basic and the CMP in specific includesthe prices of paper, the earnings level of consumers, the inflation rate, and the overall GDP development of the country. All these forces integrate effect the need for the publishing market.
Social and Demographical.
The consumer preferences are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP ought to focus on digital publishing to satisfy the changing customer preferences.
Technological.
Technological forces affecting the CMP include the technological development in the reading techniques and so on. Improvement of science and innovation together with the increase of digital publishing might minimize the demand for the CMP products, if specific actions would not be taken soon.
Environmental.
Environmental forces affecting Abu Dhabi National Hotels Case Study Analysis includes the concerns of environmental communities over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink used while publishing needs to not be harmful for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Regulation 1997 needs the publishers to be authorized first by the Federal government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Design).
Porter's 5 Forces Model might be utilized to analyze the attractiveness of the publishing industry China. A quick analysis of the Porter's Five Forces is provided as follows;.
Hazard of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Market is moderate. The potential development in the industry tends to bring in brand-new entrants to the publishing industry. The existence of intense competition and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.
Threat of Alternative.
Risk of Substitution is high for the Chinese Publishing Industry. The replacement items for the published files is the files presented in the digital libraries on particular websites. The altering customer preferences towards digital learning increase the hazard of alternative for the market.
Competitive Rivalry.
Competitive competition in the publishing market is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, new entrants are also entering into the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The major suppliers of the Abu Dhabi National Hotels Case Study Solution include the suppliers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Haggling power of purchaser in the publishing market is high. Due to the existence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality files at competitive rates.
Competitors Analysis.
CMP runs in an extremely competitive industry with the presence of large number of competitors. However, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant competitors of Abu Dhabi National Hotels Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close rivals of CMP. Founded in the very same period, CIP publishes comparable type of books. For a large time period, CIP held the biggest market share, and still ranks third and 2nd in numerous market sectors, with a significant focus on instructional publications. CIP functions as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of Abu Dhabi National Hotels Case Study Help quickly in the present market situation.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also founded in the very same period as CMP and CIP. It ranks 6th in the state-owned publishers in regards to service scale. It is also among the popular players in the publishing industry with an annual total earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing variety of Clients
• Growth chances.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Use of potential resources in expansion.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to present using present capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio offers high value to clients.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service segments to the brand-new one can lead the business to lose demand of its products in the market.
Recommendations
As the choices are moving towards digital publishing and the company need an immediate service to avoid the decreasing industry growth. The business might likewise consider the expansion program after the success of its digital publishing program.
Application
In order to present digital publishing in its product portfolio, the business needs to first gathers the information related to the consumer need, the potential markets, the federal government policies and the information associated with the rivals provided in the market. After that, the business must choose one possible segment for its preliminary offering. It needs to collect research study that how it could differentiate its digital publishing from the existing competitors' products. After all the actions above the company need to go for the initial offering. The company must go for the other markets if the initial offering proves a success. In this method the business would have the ability to implement its digital publishing program.
Conclusion
The development of the publishing market is declining since 2008, revealing a threat to the company's long term presence, but the situation can be managed by considering a development plan in the future. The business might consider presenting digital publishingin its existing market to implement its development program at immediate basis and to prevent the danger of failure for entrance in the brand-new markets.
