Oceancove Case Analysis Case Study Solution and Analysis
Intro
Oceancove Case Analysis Case Study Analysis is the biggest publishing company with a greatest market share in the China's book retail market. CMP offers a variety of services including; collecting info, processing info and communication services. Major company sections of the business include; books, regulars, consultancy and circulation. The company has a huge item portfolio and its significant products consist of books, periodicals, online media, exhibitions, research study reports and so on. Oceancove Case Analysis Case Study Analysis has actually become a specialized info supplier and a large detailed Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Important Concerns
Although, Oceancove Case Analysis Case Study Help has actually spent its 60 years journey efficiently, being a successful publishing home, however, the altering macro market trends and forces bring specific difficulties to the publishing market in basic and CMP in particular. These aspects include;
• Entryway of the brand-new publishing companies in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Enhancement of science and technology.
The transformation of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the business could be made use of to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Oceancove Case Analysis Case Study Analysis has certain strengths that can be utilized to minimize the threats, overcome the weak point and avail the chances. Strengths of CMP are provided as follows;
• The long term experience of Oceancove Case Analysis Case Study Analysis in the publishing industry i.e. 60 years allows the business to offer high quality items at a lower expense utilizing its prior experiences.
• The technical resources and abilities generated by its effective journey supply a competitive advantage to CMP.
• Huge item portfolioof CMP helps it to diversify its threat and supply high worth to its customers.
• Strong monetary position allows the business to think about a number of advancement chances with no worry of raising fund externally.
Weaknesses
In addition to the strengths, the business has particular weaknesses which could increase constraints for the company in implementing its development program. The weaknesses of Oceancove Case Analysis Case Study Solution are provided as follows;
• Despite of being a science and innovation publishing firm, the company still has traditional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It needs to propose specific expansion plans to avoid its dependence over the Chinese markets to achieve long term development.
Opportunities
Although, the growth of the publishing market is decreasing because 2008, affecting Oceancove Case Analysis Case Study Solution too, however the development might be revived by availing specific chances provided in the market. The marketplace opportunities for CMP consist of;
• The business could also present Digital Publishing by using its long term technical experience and a strong customer acknowledgment in the market.
• CMP might consider an advancement program through the expansion towards foreign markets in order to minimize its dependence over Chinese markets by utilizing its vast funds.
Risks
The changing macro patterns in the market and increasing competitors in the publishing industry has actually postured specific hazards to Oceancove Case Analysis Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could lead to declining market share of Oceancove Case Analysis Case Study Analysis due to the customer shift towards virtual libraries.
• The existence of a great deal of rivals in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as rivals can gain a strong customer base by using specific techniques like aggressive promo, quality items, and so on
• Entryway of brand-new publishing companies in the industry in addition to presence of high competitors increases the threat of losing the customer base.
Monetary Analysis.
Due to absence of information, the financial ratios of CMP could not be determined. It might be analyzed from the Appendix III that the yearly overall incomes of Oceancove Case Analysis Case Study Solution throughout the duration 2000-2012 are growing at a high development rate, showing that the annual demand of the items of CMP is growing and the company is quite effective in attracting a big number of clients at a possible price.
In addition to it, the 2nd graph which shows the yearly development in the Oceancove Case Analysis Case Study Help total properties, shows that the company is rather effective in including value to its assets through its revenues. The development in properties reveals that the overall value of the firm is likewise increasing with increasing the total profits. (Unidentified, 2013).
Another financial analysis of the business using the provided data might be the analysis concerning the distribution of total earnings of the company. Major part of the earnings of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business might move towards other service sections with a prospective development to attain its future advancement objective.
PESTEL Analysis
PESTEL analysis might be conducted to learn the various external forces impacting the performance of the company and the recent trends in the external environment of the company. A short PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable impact on the mindset of individuals about the communist ideology of the federal government, for that reason, the publishing sector is extremely monitored and guided by the Publicity Department of the Communist Party of China. It might be said that the total political forces affecting CMP organisation are high. The government policies concerning the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces impacting the publishing sector in general and the Oceancove Case Analysis Case Study Help in particular includesthe rates of paper, the earnings level of consumers, the inflation rate, and the overall GDP development of the country. All these forces integrate effect the need for the publishing market. In addition to it, the economic policies related to the import of books affect the overall company at CPM. However, China's economic conditions are quite favorable for CMP with high GDP growth and consumer income level.
Social and Demographical.
Social and demographical forces consist of the population development, the consumer's preferences towards checking out useful materials etc. China has the greatest population in the world with a high population development, revealing the increasing variety of customers of the Oceancove Case Analysis Case Study Help. The customer preferences are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to focus on digital publishing to satisfy the altering customer choices.
Technological.
Technological forces affecting the CMP include the technological development in the reading methods etc. Improvement of science and technology together with the increase of digital publishing could lower the demand for the CMP products, if particular actions would not be taken quickly.
Environmental.
Environmental forces impacting Oceancove Case Analysis Case Study Help includes the concerns of environmental neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing ought to not be damaging for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. The legal regulations regarding the publishing sector is managed by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be authorized first by the Government to be gone into in the publishing market. The ordinance prohibits direct involvement of foreign entities and individuals in the publishing sector.
Market Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Design could be used to analyze the beauty of the publishing market China. A short analysis of the Porter's 5 Forces is offered as follows;.
Threat of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective growth in the market tends to draw in brand-new entrants to the publishing market. The presence of extreme competitors and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.
Danger of Replacement.
Threat of Replacement is high for the Chinese Publishing Industry. The substitute items for the released files is the documents provided in the virtual libraries on certain websites. The altering customer choices towards digital knowing increase the risk of replacement for the market.
Competitive Rivalry.
Competitive competition in the publishing industry is high. The presence of a great deal of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. Along with it, brand-new entrants are likewise entering into the market increasing the competitors for CMP.
Bargaining Power of Provider.
The major providers of the Oceancove Case Analysis Case Study Analysis include the suppliers of the paper for publishing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the overall bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers requires high quality documents at competitive costs.
Competitors Analysis.
CMP runs in an extremely competitive industry with the existence of a great deal of competitors. However, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Oceancove Case Analysis Case Study Analysis consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close competitors of CMP. Founded in the exact same period, CIP releases similar kind of books. For a large period, CIP held the biggest market share, and still ranks 3rd and 2nd in different market sections, with a significant focus on instructional publications. CIP acts as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of Oceancove Case Analysis Case Study Solution easily in the present market situation.
Posts and telecommunication Press (PTP).
It was likewise founded in the same period as Oceancove Case Analysis Case Study Help and CIP. It is likewise one of the popular gamers in the publishing industry with an annual overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing number of Consumers
• Growth chances.
• Avoiding the impact of market saturation in the Chinese publishing industry.
Cons
• Use of prospective resources in growth.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce utilizing existing capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio offers high worth to customers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service sections to the new one can lead the company to lose demand of its products in the market.
Suggestions
As the choices are shifting towards digital publishing and the business require an immediate service to avoid the declining industry development. The business could also think about the growth program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its item portfolio, the company ought to first collects the information related to the customer demand, the prospective markets, the federal government guidelines and the information related to the rivals presented in the market. If the initial offering proves a success, the company needs to go for the other markets. In this method the business would be able to execute its digital publishing program.
Conclusion
Although, the growth of the publishing market is declining given that 2008, showing a threat to the company's long term presence, but the scenario can be controlled by thinking about a development strategy in the future. The company might think about presenting digital publishingin its existing market to execute its advancement program at immediate basis and to prevent the threat of failure for entryway in the brand-new markets.
