Principle Of Product Policy Case Study Solution and Analysis
Introduction
Principle Of Product Policy Case Study Analysis is the biggest publishing company with a highest market share in the China's book retail market. CMP has become a specialized information provider and a big comprehensive Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Important Concerns
CMP has spent its 60 years journey efficiently, being a successful publishing home, nevertheless, the changing macro market patterns and forces bring specific difficulties to the publishing market in general and Principle Of Product Policy Case Study Solution in specific. These aspects consist of;
• Entrance of the new publishing firms in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Improvement of science and technology.
The transformation of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the abilities of the company could be used to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Principle Of Product Policy Case Study Analysis has certain strengths that can be made use of to lower the risks, overcome the weakness and obtain the chances. Strengths of CMP are provided as follows;
• The long term experience of Principle Of Product Policy Case Study Help in the publishing market i.e. 60 years permits the company to supply high quality products at a lower cost utilizing its previous experiences.
• The technical resources and abilities generated by its successful journey provide a competitive benefit to CMP.
• Huge product portfolioof CMP assists it to diversify its threat and offer high worth to its consumers.
• Strong financial position enables the business to consider numerous advancement chances without any worry of raising fund externally.
Weak points
Together with the strengths, the company has certain weak points which could increase restrictions for the business in executing its development program. The weak points of Principle Of Product Policy Case Study Help are offered as follows;
• Despite of being a science and innovation publishing company, the company still has traditional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It should propose specific expansion strategies to prevent its reliance over the Chinese markets to accomplish long term development.
Opportunities
Although, the development of the publishing industry is decreasing given that 2008, impacting Principle Of Product Policy Case Study Solution too, but the development could be restored by availing specific opportunities provided in the market. The marketplace chances for CMP consist of;
• The company could also present Digital Publishing by utilizing its long term technical experience and a strong consumer recognition in the market.
• CMP could think about a development program through the growth towards foreign markets in order to minimize its reliance over Chinese markets by using its large financial resources.
Dangers
The altering macro patterns in the market and increasing competitors in the publishing industry has postured certain hazards to Principle Of Product Policy Case Study Solution including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could result in decreasing market share of Principle Of Product Policy Case Study Solution due to the customer shift towards digital libraries.
• The presence of large number of competitors in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as rivals can gain a strong consumer base by utilizing particular strategies like aggressive promotion, quality items, and so on
• Entrance of new publishing companies in the market together with existence of high competitors increases the risk of losing the client base.
Financial Analysis.
Due to absence of information, the financial ratios of CMP might not be calculated. It could be evaluated from the Appendix III that the annual overall incomes of Principle Of Product Policy Case Study Solution during the duration 2000-2012 are growing at a high growth rate, revealing that the yearly demand of the products of CMP is growing and the business is quite effective in attracting a large number of customers at a potential cost.
Along with it, the 2nd graph which reveals the yearly development in the Principle Of Product Policy Case Study Help total possessions, reveals that the company is rather effective in adding worth to its possessions through its earnings. The development in properties shows that the overall value of the firm is likewise increasing with increasing the total earnings. (Unknown, 2013).
Another financial analysis of the business using the offered information might be the analysis relating to the distribution of total incomes of the business. Major part of the profits of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business might move towards other service sectors with a possible development to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis might be carried out to find out the various external forces affecting the efficiency of the company and the current patterns in the external environment of the business. A quick PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial impact on the mindset of individuals about the communist ideology of the federal government, for that reason, the publishing sector is extremely supervised and guided by the Publicity Department of the Communist Celebration of China. Therefore, it could be stated that the total political forces impacting Principle Of Product Policy Case Study Analysis business are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in general and the CMP in particular includesthe rates of paper, the income level of customers, the inflation rate, and the overall GDP development of the country. All these forces combine effect the demand for the publishing market.
Social and Demographical.
The consumer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to focus on digital publishing to fulfill the altering consumer choices.
Technological.
Technological forces impacting the CMP include the technological improvement in the reading methods and so on. Improvement of science and technology together with the rise of digital publishing might decrease the demand for the CMP items, if specific actions would not be taken soon.
Environmental.
Environmental forces impacting Principle Of Product Policy Case Study Analysis consists of the concerns of ecological communities over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink utilized while publishing needs to not be hazardous for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Regulation 1997 needs the publishers to be authorized initially by the Government to be gone into in the publishing market.
Industry Analysis (Porter's Five Forces Design).
Porter's Five Forces Model could be used to analyze the beauty of the publishing market China. A quick analysis of the Porter's Five Forces is provided as follows;.
Hazard of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Industry is moderate. The potential growth in the industry tends to attract new entrants to the publishing industry. The presence of extreme competitors and the requirement of huge capital tends to demotivate new entrants to enter in the market.
Danger of Substitution.
Risk of Substitution is high for the Chinese Publishing Market. The substitute items for the published documents is the files presented in the digital libraries on particular websites. The altering customer preferences towards digital knowing increase the danger of alternative for the market.
Competitive Competition.
Competitive rivalry in the publishing market is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, new entrants are likewise participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The major suppliers of the Principle Of Product Policy Case Study Help consist of the providers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the overall bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of purchaser in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers requires high quality files at competitive rates.
Rivals Analysis.
CMP operates in a highly competitive market with the existence of a great deal of competitors. The company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Principle Of Product Policy Case Study Analysis consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP quickly in the present market situation.
Posts and telecommunication Press (PTP).
It was likewise founded in the same period as Principle Of Product Policy Case Study Solution and CIP. It is likewise one of the prominent players in the publishing market with a yearly overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing number of Customers
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Use of possible resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present utilizing existing abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to consumers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service segments to the brand-new one can lead the company to lose demand of its products in the market.
Recommendations
With the deep analysis of the internal and external environment of the company along with the industry analysis and the competitor analysis, Alternative 2 is advised to CMP to accomplish its future advancement. As the choices are moving towards digital publishing and the business need an immediate option to prevent the decreasing market development. Therefore, intro of digital publishing could show to be an immediate service with low amount of threat for the company. Nevertheless, the company might also think about the growth program after the success of its digital publishing program.
Application
In order to present digital publishing in its product portfolio, the business must initially collects the information related to the consumer need, the possible markets, the federal government regulations and the data related to the competitors provided in the market. If the preliminary offering proves a success, the company must go for the other markets. In this method the company would be able to execute its digital publishing program.
Conclusion
Although, the growth of the publishing industry is decreasing given that 2008, revealing a risk to the business's long term presence, but the situation can be controlled by considering a development plan in the future. The business might think about presenting digital publishingin its existing market to execute its development program at immediate basis and to avoid the risk of failure for entrance in the new markets.
