Hong Xing Auto Sales And Service Co Case Study Solution and Analysis
Intro
Hong Xing Auto Sales And Service Co Case Study Solution is the biggest publishing business with a greatest market share in the China's book retail market. CMP has actually ended up being a specialized info company and a big detailed Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Critical Problems
CMP has invested its 60 years journey efficiently, being an effective publishing house, however, the altering macro market trends and forces bring specific difficulties to the publishing market in general and Hong Xing Auto Sales And Service Co Case Study Analysis in particular. These aspects include;
• Entrance of the brand-new publishing firms in the market.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Improvement of science and technology.
The improvement of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the business could be used to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Hong Xing Auto Sales And Service Co Case Study Analysis has certain strengths that can be used to decrease the hazards, overcome the weakness and obtain the chances. Strengths of CMP are provided as follows;
• The long term experience of Hong Xing Auto Sales And Service Co Case Study Analysis in the publishing market i.e. 60 years enables the business to offer high quality items at a lower cost using its prior experiences.
• The technical resources and abilities created by its effective journey offer a competitive benefit to CMP.
• Huge item portfolioof CMP assists it to diversify its threat and offer high worth to its clients.
• Strong monetary position allows the business to think about numerous development chances with no fear of raising fund externally.
Weaknesses
Along with the strengths, the business has certain weak points which might increase constraints for the company in executing its advancement program. The weaknesses of Hong Xing Auto Sales And Service Co Case Study Help are given as follows;
• Despite of being a science and innovation publishing firm, the company still has traditional ways ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It ought to propose specific expansion strategies to prevent its dependence over the Chinese markets to achieve long term growth.
Opportunities
Although, the growth of the publishing market is decreasing because 2008, impacting Hong Xing Auto Sales And Service Co Case Study Solution as well, however the growth might be restored by availing particular opportunities presented in the market. The marketplace opportunities for CMP consist of;
• The business might likewise introduce Digital Publishing by using its long term technical experience and a strong consumer recognition in the market.
• CMP might consider a development program through the expansion towards foreign markets in order to lower its reliance over Chinese markets by utilizing its large financial resources.
Dangers
The altering macro patterns in the market and increasing competitors in the publishing market has postured specific dangers to Hong Xing Auto Sales And Service Co Case Study Help consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries could cause declining market share of Hong Xing Auto Sales And Service Co Case Study Analysis due to the customer shift towards digital libraries.
• The presence of large number of competitors in the publishing industry increase the risk for CMP to lose its competitive position in the market, as rivals can gain a strong consumer base by utilizing specific methods like aggressive promotion, quality products, and so on
• Entryway of new publishing companies in the industry in addition to presence of high competitors increases the hazard of losing the consumer base.
Financial Analysis.
Due to lack of data, the monetary ratios of CMP might not be determined. It might be evaluated from the Appendix III that the annual total incomes of Hong Xing Auto Sales And Service Co Case Study Solution throughout the duration 2000-2012 are growing at a high growth rate, revealing that the annual need of the products of CMP is growing and the company is quite efficient in bring in a large number of clients at a possible rate.
Along with it, the 2nd graph which shows the annual development in the Hong Xing Auto Sales And Service Co Case Study Solution total possessions, shows that the company is rather efficient in including worth to its possessions through its profits. The growth in possessions reveals that the total worth of the firm is also increasing with increasing the overall earnings. (Unidentified, 2013).
Another monetary analysis of the business utilizing the offered data might be the analysis concerning the distribution of overall incomes of the business. Huge part of the revenues of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company might move towards other business segments with a prospective growth to attain its future advancement objective.
PESTEL Analysis
PESTEL analysis might be performed to find out the various external forces impacting the performance of the business and the current patterns in the external environment of the business. A quick PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant effect on the state of mind of individuals about the communist ideology of the federal government, for that reason, the publishing sector is extremely monitored and guided by the Promotion Department of the Communist Celebration of China. It could be said that the total political forces affecting CMP business are high. The government policies regarding the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces affecting the publishing sector in basic and the CMP in specific includesthe costs of paper, the earnings level of consumers, the inflation rate, and the overall GDP development of the country. All these forces integrate impact the demand for the publishing market.
Social and Demographical.
The customer choices are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP needs to focus on digital publishing to satisfy the changing customer preferences.
Technological.
Technological forces impacting the CMP include the technological development in the reading strategies and so on. Enhancement of science and technology in addition to the rise of digital publishing might minimize the need for the CMP products, if particular actions would not be taken quickly.
Environmental.
Environmental forces impacting Hong Xing Auto Sales And Service Co Case Study Analysis includes the concerns of environmental neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing should not be damaging for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be approved initially by the Government to be entered in the publishing market.
Industry Analysis (Porter's 5 Forces Design).
Porter's Five Forces Design might be used to analyze the attractiveness of the publishing market China. A brief analysis of the Porter's Five Forces is offered as follows;.
Risk of New Entrants.
Dangers of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective development in the market tends to draw in brand-new entrants to the publishing industry. The existence of intense competition and the requirement of substantial capital tends to demotivate new entrants to enter in the market.
Threat of Substitution.
Risk of Replacement is high for the Chinese Publishing Industry. The replacement products for the released documents is the files presented in the digital libraries on specific sites. The altering consumer choices towards digital learning increase the hazard of alternative for the industry.
Competitive Competition.
Competitive competition in the publishing market is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, new entrants are likewise entering into the marketplace increasing the competition for CMP.
Bargaining Power of Supplier.
The major suppliers of the Hong Xing Auto Sales And Service Co Case Study Solution include the suppliers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Haggling power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers needs high quality documents at competitive costs.
Competitors Analysis.
CMP runs in an extremely competitive market with the presence of large number of competitors. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Hong Xing Auto Sales And Service Co Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close rivals of CMP. Established in the very same period, CIP releases comparable kind of books. For a large period, CIP held the largest market share, and still ranks third and second in various market segments, with a major focus on educational publications. CIP serves as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the marketplace share of Hong Xing Auto Sales And Service Co Case Study Solution quickly in the existing market scenario.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was likewise founded in the same period as CMP and CIP. It ranks sixth in the state-owned publishers in regards to business scale. It is also among the popular players in the publishing industry with a yearly overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing dependence over the Chinese markets.
• Increasing variety of Consumers
• Development chances.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Usage of possible resources in expansion.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to introduce utilizing existing capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio provides high value to consumers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company segments to the brand-new one can lead the business to lose demand of its products in the market.
Suggestions
As the preferences are moving towards digital publishing and the business require an immediate option to avoid the decreasing industry development. The company might also think about the growth program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its product portfolio, the business needs to first gathers the data related to the consumer demand, the prospective markets, the government regulations and the data related to the rivals presented in the market. After that, the business should decide one prospective sector for its initial offering. It ought to collect research that how it might distinguish its digital publishing from the existing rivals' products. After all the steps above the company should opt for the initial offering. The business ought to go for the other markets if the initial offering shows a success. In this way the company would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing market is declining because 2008, showing a hazard to the business's long term presence, however the situation can be managed by considering an advancement strategy in the future. The business might consider introducing digital publishingin its existing market to implement its development program at immediate basis and to avoid the danger of failure for entryway in the new markets.
