Hurricane Island Outward Bound School Case Study Solution and Analysis
Introduction
Hurricane Island Outward Bound School Case Study Analysis is the largest publishing company with a greatest market share in the China's book retail market. CMP offers a variety of services consisting of; gathering details, processing details and communication services. Significant service sectors of the business include; books, periodicals, consultancy and distribution. The company has a large item portfolio and its major products consist of books, regulars, online media, exhibitions, research reports and so on. Hurricane Island Outward Bound School Case Study Analysis has actually become a specialized information company and a big comprehensive Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Crucial Issues
CMP has spent its 60 years journey smoothly, being an effective publishing house, however, the altering macro market patterns and forces bring specific difficulties to the publishing industry in basic and Hurricane Island Outward Bound School Case Study Solution in particular. These aspects include;
• Entrance of the new publishing firms in the market.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Enhancement of science and innovation.
The transformation of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the capabilities of the company could be used to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Hurricane Island Outward Bound School Case Study Analysis has particular strengths that can be made use of to minimize the threats, conquer the weakness and obtain the chances. Strengths of CMP are offered as follows;
• The long term experience of Hurricane Island Outward Bound School Case Study Help in the publishing industry i.e. 60 years permits the company to supply high quality products at a lower cost using its prior experiences.
• The technical resources and capabilities produced by its effective journey supply a competitive benefit to CMP.
• Huge item portfolioof CMP assists it to diversify its threat and supply high worth to its clients.
• Strong financial position allows the business to consider numerous development chances with no worry of raising fund externally.
Weaknesses
Together with the strengths, the company has particular weak points which could increase restraints for the business in implementing its advancement program. The weaknesses of Hurricane Island Outward Bound School Case Study Analysis are given as follows;
• Despite of being a science and technology publishing firm, the company still has conventional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It needs to propose specific growth plans to prevent its dependence over the Chinese markets to accomplish long term growth.
Opportunities
The growth of the publishing industry is decreasing considering that 2008, affecting Hurricane Island Outward Bound School Case Study Solution as well, but the growth might be revived by availing particular chances presented in the market. The market chances for CMP consist of;
• The company might also present Digital Publishing by using its long term technical experience and a strong customer recognition in the market.
• CMP could think about a development program through the expansion towards foreign markets in order to minimize its reliance over Chinese markets by using its huge funds.
Hazards
The altering macro trends in the market and increasing competitors in the publishing market has postured certain risks to Hurricane Island Outward Bound School Case Study Help consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could lead to decreasing market share of Hurricane Island Outward Bound School Case Study Help due to the customer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing market increase the hazard for CMP to lose its competitive position in the market, as competitors can acquire a strong customer base by using specific methods like aggressive promotion, quality products, and so on
• Entrance of new publishing firms in the industry along with existence of high competition increases the threat of losing the client base.
Financial Analysis.
The company has a quite competitive monetary performance. Due to lack of information, the monetary ratios of CMP could not be determined. Nevertheless, the total monetary performance of the company could be analyzed by utilizing the graphs given in the case Appendices. It could be analyzed from the Appendix III that the annual overall incomes of CMP throughout the duration 2000-2012 are growing at a high growth rate, revealing that the annual need of the products of Hurricane Island Outward Bound School Case Study Help is growing and the business is quite efficient in attracting a large number of clients at a possible cost.
Along with it, the 2nd graph which reveals the annual development in the Hurricane Island Outward Bound School Case Study Help total possessions, shows that the business is quite effective in including value to its possessions through its earnings. The development in properties shows that the overall worth of the firm is likewise increasing with increasing the total profits. (Unidentified, 2013).
Another monetary analysis of the company utilizing the given data could be the analysis concerning the circulation of total revenues of the company. Huge part of the revenues of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business could move towards other business segments with a prospective growth to achieve its future development objective.
PESTEL Analysis
PESTEL analysis might be performed to find out the different external forces impacting the performance of the business and the recent trends in the external environment of the business. A short PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial impact on the state of mind of individuals about the communist ideology of the government, therefore, the publishing sector is extremely monitored and directed by the Promotion Department of the Communist Party of China. Therefore, it might be said that the total political forces impacting Hurricane Island Outward Bound School Case Study Solution business are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Economic forces affecting the publishing sector in general and the CMP in specific includesthe costs of paper, the income level of consumers, the inflation rate, and the general GDP growth of the country. All these forces combine effect the demand for the publishing market.
Social and Demographical.
Social and demographical forces include the population growth, the customer's choices towards reading useful products and so on. China has the highest population in the world with a high population growth, showing the increasing variety of consumers of the Hurricane Island Outward Bound School Case Study Solution. However, the customer preferences are moving towards digital publishing instead of the conventional was of publishing. In this regard, CMP ought to concentrate on digital publishing to meet the altering customer choices.
Technological.
Technological forces affecting the CMP include the technological improvement in the reading methods and so on. Improvement of science and technology in addition to the rise of digital publishing might reduce the need for the CMP items, if particular actions would not be taken quickly.
Environmental.
Environmental forces impacting Hurricane Island Outward Bound School Case Study Solution includes the concerns of environmental neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink used while publishing needs to not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal regulations relating to the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be authorized initially by the Federal government to be entered in the publishing market. The regulation forbids direct involvement of foreign entities and people in the publishing sector.
Industry Analysis (Porter's 5 Forces Model).
Porter's Five Forces Model could be used to examine the beauty of the publishing industry China. A brief analysis of the Porter's 5 Forces is given as follows;.
Danger of New Entrants.
Threats of new entrants in the Chinese Publishing Industry is moderate. The potential growth in the market tends to draw in new entrants to the publishing market. However, the presence of extreme competitors and the requirement of substantial capital tends to demotivate new entrants to enter in the market.
Threat of Alternative.
Threat of Alternative is high for the Chinese Publishing Industry. The alternative items for the published documents is the documents provided in the virtual libraries on specific sites. The changing customer preferences towards digital learning increase the threat of substitution for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing industry is high. The presence of large number of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive rivalry for CMP. In addition to it, brand-new entrants are likewise participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The major providers of the Hurricane Island Outward Bound School Case Study Solution include the providers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Haggling power of purchaser in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the buyers needs high quality files at competitive prices.
Competitors Analysis.
CMP runs in an extremely competitive market with the presence of large number of competitors. However, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Hurricane Island Outward Bound School Case Study Analysis consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close rivals of CMP. Founded in the same period, CIP publishes similar kind of books. For a big period, CIP held the biggest market share, and still ranks third and second in numerous market sections, with a major concentrate on academic publications. CIP acts as a hazard for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the market share of Hurricane Island Outward Bound School Case Study Help easily in the present market circumstance.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise established in the exact same period as CMP and CIP. It ranks sixth in the state-owned publishers in regards to organisation scale. It is also one of the prominent gamers in the publishing market with a yearly total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing variety of Clients
• Development opportunities.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Use of possible resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce using current capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to consumers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service sectors to the brand-new one can lead the company to lose need of its products in the market.
Suggestions
With the deep analysis of the external and internal environment of the company along with the industry analysis and the competitor analysis, Alternative 2 is recommended to CMP to accomplish its future advancement. As the choices are shifting towards digital publishing and the business require an immediate service to avoid the declining industry development. For that reason, intro of digital publishing might show to be an instant service with low amount of threat for the company. The business might likewise think about the growth program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its item portfolio, the company must first collects the information associated with the consumer demand, the prospective markets, the government guidelines and the data associated with the competitors presented in the market. After that, the company needs to choose one prospective sector for its preliminary offering. It ought to collect research study that how it could differentiate its digital publishing from the existing rivals' items. The steps above the company should go for the initial offering. The business should go for the other markets if the initial offering shows a success. In this way the business would have the ability to execute its digital publishing program.
Conclusion
Although, the development of the publishing market is declining because 2008, revealing a danger to the company's long term existence, however the situation can be controlled by considering a development strategy in the future. The business could think about presenting digital publishingin its existing market to implement its development program at instant basis and to prevent the risk of failure for entryway in the brand-new markets.
