Hotel Ivory 2 Case Study Solution and Analysis
Introduction
Hotel Ivory 2 Case Study Help is the largest publishing business with a greatest market share in the China's book retail market. CMP has ended up being a specialized info service provider and a big comprehensive Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.
Crucial Problems
Although, Hotel Ivory 2 Case Study Analysis has spent its 60 years journey smoothly, being an effective publishing house, however, the altering macro market patterns and forces bring certain challenges to the publishing industry in basic and CMP in specific. These aspects include;
• Entryway of the new publishing companies in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and technology.
The improvement of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the capabilities of the company could be utilized to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Hotel Ivory 2 Case Study Help has particular strengths that can be made use of to decrease the hazards, overcome the weakness and obtain the chances. Strengths of CMP are given as follows;
• The long term experience of Hotel Ivory 2 Case Study Solution in the publishing industry i.e. 60 years permits the business to offer high quality items at a lower cost utilizing its prior experiences.
• The technical resources and capabilities produced by its effective journey supply a competitive benefit to CMP.
• Vast item portfolioof CMP helps it to diversify its danger and supply high value to its customers.
• Strong monetary position enables the business to think about a number of development chances with no worry of raising fund externally.
Weaknesses
In addition to the strengths, the business has certain weak points which might increase restraints for the company in implementing its development program. The weaknesses of Hotel Ivory 2 Case Study Analysis are offered as follows;
• Despite of being a science and technology publishing firm, the business still has conventional ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It should propose particular growth plans to prevent its reliance over the Chinese markets to accomplish long term growth.
Opportunities
Although, the development of the publishing industry is decreasing considering that 2008, impacting Hotel Ivory 2 Case Study Solution also, however the development might be revived by availing specific opportunities provided in the market. The marketplace chances for CMP consist of;
• The business might likewise introduce Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP could think about a development program through the growth towards foreign markets in order to decrease its dependence over Chinese markets by using its large funds.
Dangers
The altering macro trends in the market and increasing competitors in the publishing industry has actually positioned particular threats to Hotel Ivory 2 Case Study Analysis including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could cause decreasing market share of Hotel Ivory 2 Case Study Solution due to the consumer shift towards virtual libraries.
• The presence of a great deal of rivals in the publishing market increase the hazard for CMP to lose its competitive position in the market, as rivals can gain a strong customer base by using particular techniques like aggressive promo, quality products, etc.
• Entrance of new publishing companies in the industry in addition to presence of high competitors increases the hazard of losing the client base.
Monetary Analysis.
The company has a quite competitive financial performance. Due to lack of data, the monetary ratios of CMP could not be determined. The overall financial efficiency of the business might be evaluated by utilizing the charts given in the case Appendices. It could be examined from the Appendix III that the yearly total revenues of CMP during the duration 2000-2012 are growing at a high growth rate, showing that the yearly need of the items of Hotel Ivory 2 Case Study Solution is growing and the company is quite efficient in attracting a large number of customers at a possible price.
In addition to it, the 2nd chart which reveals the annual development in the Hotel Ivory 2 Case Study Help overall possessions, reveals that the business is quite effective in adding worth to its properties through its incomes. The growth in assets reveals that the total value of the company is likewise increasing with increasing the total revenues. (Unknown, 2013).
Another monetary analysis of the business utilizing the provided data could be the analysis relating to the distribution of overall incomes of the business. Huge part of the profits of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company might move towards other business segments with a possible growth to achieve its future advancement objective.
PESTEL Analysis
PESTEL analysis might be conducted to learn the various external forces affecting the efficiency of the business and the current patterns in the external environment of the company. A quick PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant influence on the state of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is extremely supervised and directed by the Publicity Department of the Communist Party of China. Therefore, it might be said that the total political forces affecting Hotel Ivory 2 Case Study Solution service are high. The government policies regarding the publishing sector are likewise increasing with the passage of time.
Affordable.
Economic forces impacting the publishing sector in general and the Hotel Ivory 2 Case Study Analysis in particular includesthe costs of paper, the earnings level of consumers, the inflation rate, and the general GDP development of the country. All these forces integrate impact the demand for the publishing market. Along with it, the financial policies connected to the import of books impact the general business at CPM. However, China's financial conditions are quite beneficial for CMP with high GDP growth and customer income level.
Social and Demographical.
Social and demographical forces consist of the population development, the consumer's preferences towards checking out helpful materials etc. China has the greatest population worldwide with a high population growth, showing the increasing variety of consumers of the Hotel Ivory 2 Case Study Analysis. Nevertheless, the customer choices are moving towards digital publishing instead of the traditional was of publishing. In this regard, CMP must focus on digital publishing to fulfill the changing customer preferences.
Technological.
Technological forces impacting the CMP consist of the technological advancement in the reading techniques etc. Improvement of science and innovation together with the rise of digital publishing could minimize the demand for the CMP items, if particular actions would not be taken soon.
Environmental.
Ecological forces affecting Hotel Ivory 2 Case Study Help includes the issues of environmental neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing needs to not be hazardous for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal policies relating to the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be authorized first by the Government to be gone into in the publishing market. The regulation prohibits direct participation of foreign entities and individuals in the publishing sector.
Market Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Model could be used to evaluate the attractiveness of the publishing market China. A brief analysis of the Porter's 5 Forces is provided as follows;.
Hazard of New Entrants.
Hazards of new entrants in the Chinese Publishing Market is moderate. The prospective growth in the market tends to attract brand-new entrants to the publishing industry. However, the presence of extreme competitors and the requirement of big capital tends to demotivate brand-new entrants to enter in the marketplace.
Danger of Replacement.
Danger of Substitution is high for the Chinese Publishing Market. The substitute products for the published documents is the documents provided in the virtual libraries on particular sites. The changing consumer choices towards digital knowing increase the hazard of replacement for the industry.
Competitive Competition.
Competitive competition in the publishing industry is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are also participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant providers of the Hotel Ivory 2 Case Study Solution include the providers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the overall bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Haggling power of buyer in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality files at competitive prices.
Rivals Analysis.
CMP operates in an extremely competitive industry with the existence of large number of competitors. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Hotel Ivory 2 Case Study Analysis consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close rivals of CMP. Established in the same duration, CIP publishes comparable type of books. For a big period, CIP held the biggest market share, and still ranks third and second in numerous market segments, with a significant concentrate on academic publications. CIP acts as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of Hotel Ivory 2 Case Study Analysis easily in the existing market situation.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also established in the exact same period as CMP and CIP. It ranks sixth in the state-owned publishers in terms of business scale. It is likewise one of the popular players in the publishing industry with a yearly overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Minimizing dependence over the Chinese markets.
• Increasing variety of Clients
• Development chances.
• Preventing the effect of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in growth.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to present utilizing present abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio provides high worth to customers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core organisation sections to the brand-new one can lead the company to lose need of its products in the market.
Recommendations
With the deep analysis of the internal and external environment of the business together with the market analysis and the rival analysis, Alternative 2 is suggested to CMP to attain its future development. As the choices are moving towards digital publishing and the business need an immediate option to prevent the decreasing market development. Intro of digital publishing might prove to be an instant service with low quantity of risk for the business. The company could likewise think about the growth program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its item portfolio, the company needs to initially collects the data connected to the customer need, the prospective markets, the government guidelines and the information related to the rivals presented in the market. After that, the company ought to decide one possible section for its initial offering. It should gather research study that how it could distinguish its digital publishing from the existing rivals' items. The actions above the business must go for the initial offering. The business ought to go for the other markets if the preliminary offering shows a success. In this method the company would have the ability to implement its digital publishing program.
Conclusion
Although, the growth of the publishing industry is decreasing since 2008, showing a danger to the company's long term presence, however the scenario can be managed by thinking about a development plan in the future. The company could consider presenting digital publishingin its existing market to implement its development program at instant basis and to avoid the danger of failure for entrance in the brand-new markets.
