Himalaya Shampoo Building A Differentiated Brand Image Case Study Solution and Analysis
Intro
Himalaya Shampoo Building A Differentiated Brand Image Case Study Analysis is the largest publishing business with a greatest market share in the China's book retail market. CMP provides a number of services consisting of; gathering information, processing details and interaction services. Major service sections of the business include; books, periodicals, consultancy and distribution. The company has a vast item portfolio and its major products include books, regulars, online media, exhibits, research reports etc. Himalaya Shampoo Building A Differentiated Brand Image Case Study Solution has ended up being a specialized details provider and a large comprehensive Science and Technology publishing business through the combination of print media, audio-visual media and the network media.
Important Problems
Although, Himalaya Shampoo Building A Differentiated Brand Image Case Study Analysis has spent its 60 years journey smoothly, being an effective publishing home, nevertheless, the changing macro market trends and forces bring specific difficulties to the publishing market in general and CMP in particular. These elements consist of;
• Entryway of the new publishing companies in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Improvement of science and innovation.
The change of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the capabilities of the business could be made use of to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Himalaya Shampoo Building A Differentiated Brand Image Case Study Solution has particular strengths that can be utilized to reduce the threats, get rid of the weakness and obtain the chances. Strengths of CMP are offered as follows;
• The long term experience of Himalaya Shampoo Building A Differentiated Brand Image Case Study Solution in the publishing market i.e. 60 years allows the business to offer high quality products at a lower expense utilizing its previous experiences.
• The technical resources and capabilities produced by its effective journey offer a competitive benefit to CMP.
• Large product portfolioof CMP assists it to diversify its danger and offer high worth to its clients.
• Strong monetary position permits the business to consider several development chances without any fear of raising fund externally.
Weak points
Together with the strengths, the company has certain weak points which might increase constraints for the company in executing its development program. The weak points of Himalaya Shampoo Building A Differentiated Brand Image Case Study Analysis are offered as follows;
• Despite of being a science and technology publishing company, the business still has conventional ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It should propose certain growth strategies to avoid its reliance over the Chinese markets to attain long term development.
Opportunities
The growth of the publishing industry is decreasing because 2008, affecting Himalaya Shampoo Building A Differentiated Brand Image Case Study Help as well, but the growth could be restored by availing certain opportunities presented in the market. The market chances for CMP consist of;
• The company could likewise present Digital Publishing by using its long term technical experience and a strong client acknowledgment in the market.
• CMP might think about a development program through the growth towards foreign markets in order to minimize its reliance over Chinese markets by utilizing its huge funds.
Threats
The changing macro patterns in the market and increasing competitors in the publishing market has actually posed specific hazards to Himalaya Shampoo Building A Differentiated Brand Image Case Study Solution including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries might lead to decreasing market share of Himalaya Shampoo Building A Differentiated Brand Image Case Study Solution due to the consumer shift towards digital libraries.
• The presence of large number of rivals in the publishing market increase the threat for CMP to lose its competitive position in the market, as competitors can get a strong customer base by using specific techniques like aggressive promotion, quality products, etc.
• Entrance of brand-new publishing companies in the industry together with presence of high competition increases the danger of losing the customer base.
Monetary Analysis.
The company has a rather competitive financial performance. Due to lack of information, the monetary ratios of CMP might not be determined. The total financial performance of the company might be analyzed by using the graphs given in the case Appendices. It might be evaluated from the Appendix III that the yearly overall earnings of CMP during the period 2000-2012 are growing at a high growth rate, revealing that the annual need of the items of Himalaya Shampoo Building A Differentiated Brand Image Case Study Analysis is growing and the company is quite effective in bring in a a great deal of customers at a prospective cost.
Along with it, the 2nd graph which shows the annual growth in the Himalaya Shampoo Building A Differentiated Brand Image Case Study Analysis total assets, shows that the company is rather effective in including worth to its assets through its earnings. The growth in possessions reveals that the total worth of the company is also increasing with increasing the overall earnings. (Unidentified, 2013).
Another monetary analysis of the company using the given data might be the analysis concerning the distribution of total revenues of the business. Huge part of the earnings of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company might move towards other company sectors with a prospective development to attain its future development objective.
PESTEL Analysis
PESTEL analysis might be performed to find out the various external forces affecting the efficiency of the company and the current trends in the external environment of the business. A quick PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable influence on the frame of mind of the people about the communist ideology of the government, for that reason, the publishing sector is highly supervised and guided by the Promotion Department of the Communist Party of China. It might be stated that the total political forces impacting CMP company are high. The government policies relating to the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces impacting the publishing sector in basic and the Himalaya Shampoo Building A Differentiated Brand Image Case Study Solution in particular includesthe prices of paper, the income level of consumers, the inflation rate, and the total GDP development of the nation. All these forces integrate impact the demand for the publishing market. Along with it, the economic policies related to the import of books affect the total organisation at CPM. China's economic conditions are quite beneficial for CMP with high GDP growth and customer earnings level.
Social and Demographical.
The consumer preferences are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to focus on digital publishing to satisfy the changing customer choices.
Technological.
Technological forces affecting the CMP consist of the technological advancement in the reading techniques and so on. Improvement of science and innovation along with the increase of digital publishing could reduce the need for the CMP products, if certain actions would not be taken quickly.
Environmental.
Environmental forces affecting Himalaya Shampoo Building A Differentiated Brand Image Case Study Help consists of the concerns of environmental communities over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink used while publishing must not be hazardous for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal policies relating to the publishing sector is managed by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be authorized initially by the Government to be entered in the publishing market. The regulation forbids direct involvement of foreign entities and people in the publishing sector.
Industry Analysis (Porter's Five Forces Design).
Porter's Five Forces Design might be utilized to examine the attractiveness of the publishing industry China. A quick analysis of the Porter's 5 Forces is provided as follows;.
Threat of New Entrants.
Dangers of brand-new entrants in the Chinese Publishing Industry is moderate. The potential growth in the industry tends to attract new entrants to the publishing market. Nevertheless, the existence of intense competition and the requirement of big capital tends to demotivate new entrants to go into in the marketplace.
Danger of Replacement.
Danger of Substitution is high for the Chinese Publishing Industry. The substitute items for the published files is the files presented in the virtual libraries on certain websites. The altering customer choices towards digital knowing increase the threat of alternative for the market.
Competitive Rivalry.
Competitive rivalry in the publishing industry is high. The existence of large number of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, new entrants are likewise participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Himalaya Shampoo Building A Differentiated Brand Image Case Study Analysis include the suppliers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers requires high quality files at competitive rates.
Competitors Analysis.
CMP runs in a highly competitive market with the existence of large number of competitors. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Himalaya Shampoo Building A Differentiated Brand Image Case Study Help include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a danger for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the present market scenario.
Posts and telecommunication Press (PTP).
It was also founded in the same period as Himalaya Shampoo Building A Differentiated Brand Image Case Study Help and CIP. It is likewise one of the popular players in the publishing market with an annual total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Reducing dependence over the Chinese markets.
• Increasing number of Customers
• Development opportunities.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Use of possible resources in growth.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present utilizing existing capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio offers high value to consumers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation segments to the new one can lead the company to lose demand of its items in the market.
Recommendations
As the preferences are shifting towards digital publishing and the business need an instant service to prevent the declining industry development. The business could likewise think about the expansion program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its product portfolio, the company needs to first gathers the information connected to the consumer demand, the prospective markets, the government guidelines and the information associated with the competitors presented in the market. After that, the business needs to decide one prospective section for its initial offering. It ought to gather research that how it might separate its digital publishing from the existing rivals' items. After all the actions above the business ought to choose the preliminary offering. The company needs to go for the other markets if the initial offering shows a success. In this way the company would have the ability to execute its digital publishing program.
Conclusion
Although, the growth of the publishing industry is decreasing given that 2008, showing a risk to the business's long term presence, however the circumstance can be controlled by thinking about an advancement strategy in the future. The business could think about introducing digital publishingin its existing market to execute its advancement program at immediate basis and to avoid the threat of failure for entryway in the brand-new markets.
