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Amazon Com Inc Retailing Giant To High Technology Player Case Study Solution and Analysis


Intro

Amazon Com Inc Retailing Giant To High Technology Player Case Study Solution is the biggest publishing business with a highest market share in the China's book retail market. CMP has ended up being a specialized details company and a big extensive Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.

Crucial Problems

CMP has actually invested its 60 years journey efficiently, being an effective publishing house, however, the changing macro market patterns and forces bring specific difficulties to the publishing industry in basic and Amazon Com Inc Retailing Giant To High Technology Player Case Study Analysis in particular. These aspects include;

• Entrance of the new publishing firms in the market.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Enhancement of science and innovation.
Executive Summary
The change of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the abilities of the business could be utilized to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Amazon Com Inc Retailing Giant To High Technology Player Case Study Solution has particular strengths that can be utilized to decrease the risks, conquer the weak point and get the chances. Strengths of CMP are given as follows;

• The long term experience of Amazon Com Inc Retailing Giant To High Technology Player Case Study Help in the publishing market i.e. 60 years allows the company to supply high quality products at a lower cost utilizing its previous experiences.
• The technical resources and capabilities produced by its successful journey offer a competitive advantage to CMP.
• Huge product portfolioof CMP assists it to diversify its threat and supply high worth to its clients.
• Strong monetary position enables the company to think about a number of development opportunities without any fear of raising fund externally.

Weaknesses

Together with the strengths, the business has certain weaknesses which might increase restraints for the business in executing its development program. The weak points of Amazon Com Inc Retailing Giant To High Technology Player Case Study Analysis are provided as follows;

• Despite of being a science and technology publishing company, the company still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It ought to propose specific growth strategies to avoid its dependence over the Chinese markets to accomplish long term growth.
Porter's 5 Forces Analysis
Opportunities

The development of the publishing industry is decreasing considering that 2008, affecting Amazon Com Inc Retailing Giant To High Technology Player Case Study Help as well, however the growth could be revived by availing particular opportunities presented in the market. The market opportunities for CMP consist of;

• The business might also present Digital Publishing by utilizing its long term technical experience and a strong client recognition in the market.
• CMP might think about a development program through the expansion towards foreign markets in order to reduce its reliance over Chinese markets by utilizing its large funds.

Hazards

The altering macro trends in the market and increasing competition in the publishing industry has presented particular risks to Amazon Com Inc Retailing Giant To High Technology Player Case Study Solution including;( Gurel, 2017).

• Intro of digital publishing i.e. virtual libraries could lead to declining market share of Amazon Com Inc Retailing Giant To High Technology Player Case Study Help due to the customer shift towards virtual libraries.
• The existence of a great deal of rivals in the publishing industry increase the risk for CMP to lose its competitive position in the market, as rivals can gain a strong customer base by utilizing certain techniques like aggressive promotion, quality products, and so on
• Entryway of brand-new publishing firms in the market together with presence of high competition increases the risk of losing the customer base.

Financial Analysis.
Swot Analysis
The company has a quite competitive financial performance. Due to lack of data, the financial ratios of CMP could not be calculated. Nevertheless, the total financial performance of the business might be analyzed by utilizing the graphs given in the case Appendices. It could be analyzed from the Appendix III that the yearly overall profits of CMP during the period 2000-2012 are growing at a high growth rate, revealing that the yearly need of the products of Amazon Com Inc Retailing Giant To High Technology Player Case Study Analysis is growing and the business is quite efficient in bring in a large number of clients at a prospective rate.

In addition to it, the second graph which shows the yearly growth in the Amazon Com Inc Retailing Giant To High Technology Player Case Study Analysis total properties, reveals that the business is rather efficient in adding worth to its possessions through its profits. The growth in properties reveals that the total worth of the firm is likewise increasing with increasing the total profits. (Unknown, 2013).

Another monetary analysis of the business using the provided information could be the analysis regarding the circulation of overall revenues of the business. Huge part of the profits of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business could move towards other service sections with a prospective development to attain its future advancement goal.

PESTEL Analysis

PESTEL analysis could be conducted to find out the numerous external forces impacting the efficiency of the company and the recent patterns in the external environment of the business. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).

Political.

As the publishing sector might have a significant effect on the frame of mind of individuals about the communist ideology of the federal government, for that reason, the publishing sector is extremely supervised and guided by the Publicity Department of the Communist Celebration of China. It might be said that the overall political forces affecting CMP organisation are high. The federal government policies regarding the publishing sector are likewise increasing with the passage of time.

Economical.

Economic forces affecting the publishing sector in basic and the Amazon Com Inc Retailing Giant To High Technology Player Case Study Help in particular includesthe costs of paper, the income level of consumers, the inflation rate, and the overall GDP development of the nation. All these forces integrate impact the demand for the publishing market. Together with it, the economic policies associated with the import of books impact the general company at CPM. Nevertheless, China's financial conditions are rather favorable for CMP with high GDP growth and customer earnings level.

Social and Demographical.

Social and demographical forces consist of the population growth, the customer's preferences towards checking out helpful products etc. China has the greatest population on the planet with a high population growth, revealing the increasing variety of consumers of the Amazon Com Inc Retailing Giant To High Technology Player Case Study Solution. The customer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP ought to concentrate on digital publishing to fulfill the altering consumer preferences.

Technological.

Technological forces affecting the CMP include the technological improvement in the reading methods and so on. Enhancement of science and innovation together with the increase of digital publishing might reduce the demand for the CMP items, if certain actions would not be taken soon.

Environmental.
Vrio Analysis
Environmental forces affecting Amazon Com Inc Retailing Giant To High Technology Player Case Study Analysis includes the concerns of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink used while publishing must not be harmful for the environment.

Legal.

Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be authorized first by the Federal government to be gone into in the publishing market.

Market Analysis (Porter's 5 Forces Design).

Porter's 5 Forces Model might be utilized to examine the attractiveness of the publishing industry China. A brief analysis of the Porter's 5 Forces is given as follows;.

Danger of New Entrants.

Risks of new entrants in the Chinese Publishing Market is moderate. The potential growth in the industry tends to attract new entrants to the publishing market. The presence of extreme competitors and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.

Danger of Alternative.

Risk of Alternative is high for the Chinese Publishing Market. The replacement items for the published documents is the files presented in the virtual libraries on specific websites. The changing customer preferences towards digital learning increase the threat of alternative for the industry.

Competitive Competition.

Competitive rivalry in the publishing market is high. The existence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are also entering into the market increasing the competitors for CMP.

Bargaining Power of Provider.

The significant providers of the Amazon Com Inc Retailing Giant To High Technology Player Case Study Solution include the providers of the paper for releasing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the total bargaining power of supplier for CMP is low.

Bargaining Power of Purchaser.

Negotiating power of buyer in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality files at competitive costs.

Competitors Analysis.

CMP runs in a highly competitive market with the existence of large number of rivals. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Amazon Com Inc Retailing Giant To High Technology Player Case Study Analysis consist of;.

• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Market Press (CIP).

CIP acts as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the present market circumstance.

Posts and telecommunication Press (PTP).

Another close rival of CMP is PTP. It was likewise founded in the very same duration as CMP and CIP. It ranks 6th in the state-owned publishers in terms of business scale. It is likewise one of the popular gamers in the publishing market with an annual overall profits of RMB 550 million in 2010.

Alternatives

Alternative-1: Broaden towards New Markets

Pros

• Decreasing dependence over the Chinese markets.
• Increasing variety of Customers
• Growth chances.
• Avoiding the impact of market saturation in the Chinese publishing market.

Cons
Recommendations
• Use of possible resources in growth.
• Danger of failure in new markets.
• Time consuming.

Alernative-2: Present Digital Publishing

Pros

• Sustaining customer base.
• Approaching new markets.
• Easy to present using present abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high value to customers.

Cons

• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company segments to the new one can lead the company to lose need of its items in the market.

Recommendations

As the preferences are shifting towards digital publishing and the company require an instant solution to prevent the declining market development. The company might likewise think about the growth program after the success of its digital publishing program.

Application

In order to present digital publishing in its product portfolio, the company must initially collects the data related to the consumer demand, the prospective markets, the government regulations and the information related to the competitors presented in the market. If the preliminary offering proves a success, the company should go for the other markets. In this method the business would be able to execute its digital publishing program.

Conclusion

Although, the growth of the publishing market is decreasing considering that 2008, revealing a risk to the company's long term existence, however the scenario can be controlled by thinking about a development plan in the future. The company could think about presenting digital publishingin its existing market to implement its advancement program at instant basis and to prevent the danger of failure for entryway in the brand-new markets.

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