Amazon Com Case Study Solution and Analysis
Intro
Amazon Com Case Study Help is the biggest publishing business with a greatest market share in the China's book retail market. CMP supplies a number of services including; gathering info, processing details and communication services. Significant company segments of the company consist of; books, regulars, consultancy and circulation. The business has a vast product portfolio and its major products include books, periodicals, online media, exhibitions, research study reports etc. Amazon Com Case Study Solution has become a specialized information company and a big extensive Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.
Critical Concerns
Although, Amazon Com Case Study Analysis has actually invested its 60 years journey smoothly, being a successful publishing home, however, the altering macro market trends and forces bring certain difficulties to the publishing market in general and CMP in particular. These elements consist of;
• Entryway of the new publishing companies in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Improvement of science and technology.
The change of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the company could be used to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Amazon Com Case Study Solution has certain strengths that can be made use of to reduce the dangers, conquer the weakness and avail the chances. Strengths of CMP are given as follows;
• The long term experience of Amazon Com Case Study Solution in the publishing market i.e. 60 years allows the business to offer high quality items at a lower expense utilizing its prior experiences.
• The technical resources and capabilities generated by its successful journey offer a competitive benefit to CMP.
• Large product portfolioof CMP assists it to diversify its threat and provide high worth to its clients.
• Strong financial position allows the company to consider numerous advancement opportunities without any fear of raising fund externally.
Weak points
In addition to the strengths, the business has certain weaknesses which could increase restraints for the business in executing its advancement program. The weaknesses of Amazon Com Case Study Solution are offered as follows;
• Despite of being a science and innovation publishing company, the business still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It ought to propose particular expansion strategies to avoid its dependence over the Chinese markets to attain long term growth.
Opportunities
The growth of the publishing market is declining since 2008, affecting Amazon Com Case Study Solution as well, but the development might be revived by availing certain chances presented in the market. The market opportunities for CMP consist of;
• The business could also introduce Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP could think about an advancement program through the expansion towards foreign markets in order to decrease its dependence over Chinese markets by utilizing its large financial resources.
Dangers
The changing macro trends in the market and increasing competition in the publishing market has actually posed certain risks to Amazon Com Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might cause declining market share of Amazon Com Case Study Analysis due to the consumer shift towards virtual libraries.
• The presence of large number of rivals in the publishing market increase the risk for CMP to lose its competitive position in the market, as rivals can get a strong customer base by using particular techniques like aggressive promo, quality products, and so on
• Entryway of new publishing companies in the industry together with presence of high competition increases the hazard of losing the consumer base.
Financial Analysis.
The company has a rather competitive monetary efficiency. Due to absence of data, the financial ratios of CMP might not be computed. The general monetary performance of the business might be analyzed by using the charts given in the case Appendices. It might be analyzed from the Appendix III that the annual overall incomes of CMP during the period 2000-2012 are growing at a high growth rate, showing that the annual need of the items of Amazon Com Case Study Analysis is growing and the business is quite effective in drawing in a a great deal of customers at a prospective price.
Together with it, the 2nd chart which shows the annual development in the Amazon Com Case Study Help total assets, reveals that the business is quite efficient in including worth to its properties through its revenues. The growth in assets shows that the overall value of the firm is also increasing with increasing the total incomes. (Unidentified, 2013).
Another monetary analysis of the business using the provided data might be the analysis relating to the distribution of overall profits of the business. Major part of the revenues of CMP comes from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company might move towards other business sectors with a prospective development to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis could be carried out to discover the various external forces affecting the efficiency of the company and the current patterns in the external environment of the business. A brief PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable impact on the state of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is extremely supervised and guided by the Publicity Department of the Communist Party of China. For that reason, it could be stated that the general political forces affecting Amazon Com Case Study Solution business are high. The federal government policies regarding the publishing sector are likewise increasing with the passage of time.
Economical.
Financial forces affecting the publishing sector in general and the Amazon Com Case Study Analysis in particular includesthe costs of paper, the income level of consumers, the inflation rate, and the general GDP development of the nation. All these forces integrate effect the demand for the publishing market. Along with it, the economic policies associated with the import of books impact the general service at CPM. China's economic conditions are rather beneficial for CMP with high GDP development and customer earnings level.
Social and Demographical.
The consumer choices are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP must focus on digital publishing to satisfy the changing consumer preferences.
Technological.
Technological forces affecting the CMP consist of the technological improvement in the reading methods etc. Enhancement of science and technology together with the rise of digital publishing might reduce the demand for the CMP products, if certain actions would not be taken quickly.
Environmental.
Ecological forces affecting Amazon Com Case Study Analysis includes the concerns of ecological neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is required to be non reusable and the ink used while publishing ought to not be hazardous for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal policies regarding the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be approved first by the Federal government to be entered in the publishing market. The regulation prohibits direct involvement of foreign entities and individuals in the publishing sector.
Market Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Model could be utilized to analyze the appearance of the publishing industry China. A brief analysis of the Porter's 5 Forces is offered as follows;.
Risk of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective development in the industry tends to bring in brand-new entrants to the publishing market. However, the presence of extreme competitors and the requirement of huge capital tends to demotivate brand-new entrants to go into in the marketplace.
Danger of Replacement.
Threat of Alternative is high for the Chinese Publishing Market. The substitute items for the released documents is the files provided in the digital libraries on certain sites. The altering customer choices towards digital knowing increase the threat of alternative for the market.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The existence of large number of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Together with it, new entrants are also participating in the marketplace increasing the competition for CMP.
Bargaining Power of Supplier.
The major providers of the Amazon Com Case Study Analysis include the providers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Bargaining power of buyer in the publishing market is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the buyers requires high quality files at competitive prices.
Rivals Analysis.
CMP operates in an extremely competitive market with the existence of a great deal of rivals. However, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Amazon Com Case Study Analysis consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the current market circumstance.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also established in the very same period as CMP and CIP. It ranks 6th in the state-owned publishers in terms of organisation scale. It is likewise among the prominent gamers in the publishing market with an annual overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing number of Customers
• Development chances.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Use of possible resources in expansion.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce using present abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio provides high value to clients.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company segments to the new one can lead the company to lose need of its products in the market.
Recommendations
With the deep analysis of the external and internal environment of the company along with the market analysis and the competitor analysis, Alternative 2 is suggested to CMP to accomplish its future advancement. As the preferences are moving towards digital publishing and the business need an immediate solution to avoid the decreasing market growth. For that reason, introduction of digital publishing could show to be an immediate solution with low amount of danger for the business. The company could likewise consider the expansion program after the success of its digital publishing program.
Application
In order to present digital publishing in its item portfolio, the business ought to initially gathers the data related to the consumer demand, the prospective markets, the federal government guidelines and the information related to the rivals provided in the market. If the preliminary offering shows a success, the company ought to go for the other markets. In this way the company would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing market is decreasing since 2008, revealing a threat to the business's long term presence, but the circumstance can be managed by considering an advancement plan in the future. The company might consider introducing digital publishingin its existing market to implement its development program at immediate basis and to prevent the risk of failure for entryway in the brand-new markets.
