American Well The Doctor Will E See You Now Case Study Solution and Analysis
Intro
American Well The Doctor Will E See You Now Case Study Analysis is the largest publishing company with a highest market share in the China's book retail market. CMP offers a variety of services including; gathering info, processing details and interaction services. Significant business sectors of the company include; books, periodicals, consultancy and circulation. The business has a huge product portfolio and its major products consist of books, periodicals, online media, exhibitions, research reports etc. American Well The Doctor Will E See You Now Case Study Solution has actually become a specialized information service provider and a big comprehensive Science and Innovation publishing business through the integration of print media, audio-visual media and the network media.
Crucial Issues
CMP has invested its 60 years journey smoothly, being an effective publishing home, however, the changing macro market trends and forces bring particular challenges to the publishing market in basic and American Well The Doctor Will E See You Now Case Study Analysis in specific. These aspects consist of;
• Entrance of the brand-new publishing companies in the market.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Enhancement of science and innovation.
The change of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the capabilities of the business could be utilized to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
American Well The Doctor Will E See You Now Case Study Analysis has certain strengths that can be utilized to minimize the dangers, overcome the weakness and get the opportunities. Strengths of CMP are given as follows;
• The long term experience of American Well The Doctor Will E See You Now Case Study Solution in the publishing market i.e. 60 years enables the business to provide high quality items at a lower cost utilizing its prior experiences.
• The technical resources and abilities generated by its effective journey offer a competitive benefit to CMP.
• Vast item portfolioof CMP helps it to diversify its risk and provide high value to its consumers.
• Strong monetary position permits the company to think about numerous development opportunities without any fear of raising fund externally.
Weaknesses
Along with the strengths, the company has specific weak points which might increase restraints for the company in executing its development program. The weak points of American Well The Doctor Will E See You Now Case Study Help are offered as follows;
• Despite of being a science and innovation publishing firm, the company still has traditional methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It must propose certain expansion plans to prevent its dependence over the Chinese markets to achieve long term development.
Opportunities
The growth of the publishing industry is declining because 2008, affecting American Well The Doctor Will E See You Now Case Study Help as well, however the development might be revived by availing particular chances provided in the market. The marketplace opportunities for CMP include;
• The company could also introduce Digital Publishing by utilizing its long term technical experience and a strong client recognition in the market.
• CMP could think about a development program through the expansion towards foreign markets in order to lower its reliance over Chinese markets by utilizing its large funds.
Dangers
The changing macro trends in the market and increasing competition in the publishing industry has actually presented particular hazards to American Well The Doctor Will E See You Now Case Study Help including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might cause declining market share of American Well The Doctor Will E See You Now Case Study Analysis due to the customer shift towards digital libraries.
• The existence of a great deal of competitors in the publishing industry increase the danger for CMP to lose its competitive position in the market, as competitors can get a strong customer base by utilizing certain strategies like aggressive promotion, quality items, and so on
• Entrance of brand-new publishing firms in the market together with presence of high competition increases the threat of losing the customer base.
Financial Analysis.
The business has a quite competitive monetary efficiency. Due to lack of information, the monetary ratios of CMP might not be computed. However, the general financial efficiency of the company might be evaluated by using the charts given in the case Appendices. It could be examined from the Appendix III that the annual overall profits of CMP throughout the period 2000-2012 are growing at a high development rate, revealing that the yearly demand of the products of American Well The Doctor Will E See You Now Case Study Help is growing and the company is rather efficient in bring in a a great deal of clients at a possible rate.
In addition to it, the second chart which shows the yearly development in the American Well The Doctor Will E See You Now Case Study Help total properties, reveals that the company is quite effective in adding value to its assets through its revenues. The growth in properties reveals that the total value of the company is likewise increasing with increasing the overall revenues. (Unknown, 2013).
Another monetary analysis of the company using the offered data might be the analysis regarding the circulation of overall incomes of the company. Huge part of the revenues of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The company might move towards other organisation sectors with a prospective growth to accomplish its future development objective.
PESTEL Analysis
PESTEL analysis could be conducted to find out the different external forces impacting the efficiency of the company and the current trends in the external environment of the business. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial effect on the frame of mind of the people about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and assisted by the Publicity Department of the Communist Celebration of China. Therefore, it might be said that the overall political forces affecting American Well The Doctor Will E See You Now Case Study Help service are high. The government policies relating to the publishing sector are also increasing with the passage of time.
Cost-effective.
Financial forces impacting the publishing sector in general and the American Well The Doctor Will E See You Now Case Study Analysis in particular includesthe prices of paper, the earnings level of consumers, the inflation rate, and the total GDP growth of the country. All these forces combine effect the need for the publishing market. Along with it, the financial policies related to the import of books impact the general service at CPM. China's economic conditions are rather favorable for CMP with high GDP growth and consumer income level.
Social and Demographical.
Social and demographical forces include the population growth, the consumer's preferences towards reading helpful products and so on. China has the greatest population on the planet with a high population development, showing the increasing variety of consumers of the American Well The Doctor Will E See You Now Case Study Solution. However, the customer choices are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP ought to focus on digital publishing to satisfy the altering customer choices.
Technological.
Technological forces impacting the CMP include the technological development in the reading methods and so on. Enhancement of science and technology along with the increase of digital publishing might decrease the demand for the CMP products, if specific actions would not be taken quickly.
Environmental.
Ecological forces affecting American Well The Doctor Will E See You Now Case Study Solution consists of the issues of ecological communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink used while publishing ought to not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be authorized first by the Government to be entered in the publishing market.
Market Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Model could be utilized to examine the appearance of the publishing industry China. A brief analysis of the Porter's 5 Forces is offered as follows;.
Hazard of New Entrants.
Hazards of new entrants in the Chinese Publishing Industry is moderate. The possible development in the industry tends to draw in new entrants to the publishing market. Nevertheless, the existence of intense competitors and the requirement of huge capital tends to demotivate new entrants to enter in the marketplace.
Risk of Replacement.
Hazard of Alternative is high for the Chinese Publishing Industry. The replacement items for the released documents is the files presented in the digital libraries on specific sites. The changing customer preferences towards digital learning increase the hazard of substitution for the industry.
Competitive Rivalry.
Competitive competition in the publishing industry is high. The presence of large number of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are also participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The major providers of the American Well The Doctor Will E See You Now Case Study Help include the suppliers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality files at competitive rates.
Rivals Analysis.
CMP operates in a highly competitive industry with the presence of large number of competitors. The company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of American Well The Doctor Will E See You Now Case Study Help consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close rivals of CMP. Founded in the very same period, CIP publishes similar kind of books. For a big time period, CIP held the biggest market share, and still ranks 2nd and third in various market segments, with a significant concentrate on educational publications. CIP functions as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the marketplace share of American Well The Doctor Will E See You Now Case Study Solution easily in the current market circumstance.
Posts and telecommunication Press (PTP).
It was likewise established in the exact same duration as American Well The Doctor Will E See You Now Case Study Help and CIP. It is also one of the popular gamers in the publishing market with a yearly total earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing variety of Customers
• Development opportunities.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of possible resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using current capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to consumers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sectors to the brand-new one can lead the company to lose need of its products in the market.
Suggestions
With the deep analysis of the external and internal environment of the business along with the market analysis and the rival analysis, Alternative 2 is suggested to CMP to achieve its future advancement. As the choices are shifting towards digital publishing and the business require an instant service to prevent the decreasing market growth. Introduction of digital publishing could prove to be an immediate option with low amount of risk for the business. The company could also consider the growth program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its product portfolio, the company needs to first collects the information connected to the customer need, the possible markets, the federal government policies and the information related to the competitors presented in the market. After that, the business ought to choose one prospective segment for its preliminary offering. It must collect research that how it could separate its digital publishing from the existing rivals' products. After all the actions above the business need to go for the initial offering. The company needs to go for the other markets if the initial offering shows a success. In this method the business would have the ability to implement its digital publishing program.
Conclusion
Although, the development of the publishing market is decreasing because 2008, revealing a threat to the business's long term presence, but the scenario can be controlled by considering an advancement plan in the future. The business could think about introducing digital publishingin its existing market to execute its advancement program at instant basis and to avoid the risk of failure for entrance in the new markets.
