An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Solution and Analysis
Introduction
An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Help is the biggest publishing business with a greatest market share in the China's book retail market. CMP has ended up being a specialized info provider and a big extensive Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Important Concerns
CMP has actually invested its 60 years journey efficiently, being an effective publishing house, however, the altering macro market patterns and forces bring specific challenges to the publishing industry in basic and An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Analysis in specific. These factors include;
• Entrance of the brand-new publishing companies in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Improvement of science and innovation.
The transformation of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the abilities of the business could be utilized to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Solution has certain strengths that can be utilized to reduce the threats, conquer the weak point and get the opportunities. Strengths of CMP are offered as follows;
• The long term experience of An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Solution in the publishing industry i.e. 60 years allows the company to offer high quality items at a lower expense utilizing its prior experiences.
• The technical resources and abilities generated by its effective journey offer a competitive benefit to CMP.
• Large product portfolioof CMP helps it to diversify its danger and offer high worth to its consumers.
• Strong monetary position allows the business to consider several advancement opportunities with no fear of raising fund externally.
Weak points
In addition to the strengths, the company has particular weak points which could increase restraints for the business in implementing its advancement program. The weak points of An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Help are offered as follows;
• Despite of being a science and innovation publishing firm, the business still has conventional methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It must propose certain growth plans to prevent its dependence over the Chinese markets to attain long term development.
Opportunities
Although, the growth of the publishing industry is declining since 2008, impacting An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Help too, but the development might be restored by availing particular chances presented in the market. The market chances for CMP include;
• The business might also introduce Digital Publishing by utilizing its long term technical experience and a strong client acknowledgment in the market.
• CMP might think about a development program through the expansion towards foreign markets in order to lower its dependence over Chinese markets by using its vast funds.
Hazards
The altering macro trends in the market and increasing competition in the publishing market has actually positioned certain dangers to An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Help including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries might cause decreasing market share of An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Analysis due to the customer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing industry increase the risk for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by using certain methods like aggressive promo, quality items, and so on
• Entryway of new publishing companies in the industry in addition to presence of high competition increases the hazard of losing the consumer base.
Monetary Analysis.
Due to lack of data, the financial ratios of CMP could not be determined. It could be analyzed from the Appendix III that the yearly total revenues of An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Analysis throughout the period 2000-2012 are growing at a high growth rate, revealing that the annual demand of the items of CMP is growing and the company is quite effective in drawing in a big number of clients at a possible cost.
In addition to it, the 2nd chart which shows the annual development in the An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Solution total possessions, shows that the company is quite effective in including worth to its possessions through its incomes. The growth in possessions shows that the overall value of the company is likewise increasing with increasing the total incomes. (Unidentified, 2013).
Another financial analysis of the company utilizing the given information could be the analysis relating to the distribution of overall revenues of the company. Major part of the revenues of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business could move towards other organisation segments with a potential development to achieve its future development objective.
PESTEL Analysis
PESTEL analysis could be carried out to discover the numerous external forces impacting the efficiency of the company and the current patterns in the external environment of the company. A quick PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial influence on the frame of mind of individuals about the communist ideology of the federal government, for that reason, the publishing sector is highly monitored and assisted by the Publicity Department of the Communist Party of China. Therefore, it could be said that the total political forces impacting An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Solution organisation are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces affecting the publishing sector in general and the An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Analysis in specific includesthe rates of paper, the income level of consumers, the inflation rate, and the total GDP development of the country. All these forces combine impact the demand for the publishing market. Along with it, the financial policies associated with the import of books affect the overall business at CPM. China's financial conditions are quite beneficial for CMP with high GDP growth and consumer earnings level.
Social and Demographical.
Social and demographical forces consist of the population growth, the customer's choices towards checking out useful materials etc. China has the highest population on the planet with a high population growth, showing the increasing variety of customers of the An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Solution. However, the consumer preferences are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP should focus on digital publishing to meet the changing consumer choices.
Technological.
Technological forces impacting the CMP consist of the technological development in the reading methods and so on. Enhancement of science and technology together with the rise of digital publishing might minimize the demand for the CMP items, if certain actions would not be taken soon.
Environmental.
Ecological forces affecting An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Solution consists of the issues of ecological communities over the usage of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink utilized while publishing must not be damaging for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal regulations regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be approved first by the Government to be entered in the publishing market. The regulation prohibits direct participation of foreign entities and individuals in the publishing sector.
Market Analysis (Porter's 5 Forces Design).
Porter's 5 Forces Model could be used to analyze the beauty of the publishing industry China. A quick analysis of the Porter's 5 Forces is provided as follows;.
Threat of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Market is moderate. The potential growth in the market tends to draw in brand-new entrants to the publishing industry. Nevertheless, the presence of extreme competitors and the requirement of substantial capital tends to demotivate brand-new entrants to go into in the market.
Danger of Alternative.
Danger of Alternative is high for the Chinese Publishing Market. The alternative products for the published files is the documents presented in the digital libraries on specific websites. The changing customer preferences towards digital knowing increase the threat of substitution for the industry.
Competitive Competition.
Competitive competition in the publishing industry is high. The existence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, brand-new entrants are likewise participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The major providers of the An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Analysis include the suppliers of the paper for publishing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Bargaining power of buyer in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the purchasers requires high quality documents at competitive rates.
Rivals Analysis.
CMP operates in a highly competitive industry with the presence of large number of rivals. However, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Help include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis among the close rivals of CMP. Established in the same period, CIP releases similar kind of books. For a big period, CIP held the biggest market share, and still ranks third and second in different market sectors, with a significant concentrate on educational publications. CIP serves as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Solution quickly in the current market scenario.
Posts and telecommunication Press (PTP).
It was also established in the very same period as An Interview With Ganesh Natarajan Ceo Of Zensar Case Study Analysis and CIP. It is also one of the popular players in the publishing industry with an annual total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Minimizing reliance over the Chinese markets.
• Increasing variety of Clients
• Growth opportunities.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Use of potential resources in growth.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce using current capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to clients.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service segments to the new one can lead the company to lose demand of its items in the market.
Suggestions
As the choices are moving towards digital publishing and the business need an instant option to prevent the declining industry development. The company might likewise think about the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its item portfolio, the company should first gathers the information connected to the consumer demand, the potential markets, the government guidelines and the data related to the rivals presented in the market. After that, the company needs to decide one possible section for its preliminary offering. It should gather research that how it could separate its digital publishing from the existing competitors' products. The actions above the company ought to go for the initial offering. The business needs to go for the other markets if the preliminary offering shows a success. In this method the company would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing industry is decreasing because 2008, revealing a danger to the company's long term existence, but the scenario can be managed by thinking about a development plan in the future. The company might consider presenting digital publishingin its existing market to execute its advancement program at instant basis and to prevent the threat of failure for entryway in the new markets.
