Anjali Kumar Negotiating A Job Offer B Case Study Solution and Analysis
Introduction
Anjali Kumar Negotiating A Job Offer B Case Study Analysis is the largest publishing company with a greatest market share in the China's book retail market. CMP provides a number of services including; gathering information, processing information and interaction services. Significant company segments of the company consist of; books, periodicals, consultancy and distribution. The company has a vast item portfolio and its major items consist of books, periodicals, online media, exhibitions, research reports etc. Anjali Kumar Negotiating A Job Offer B Case Study Help has become a specialized info company and a large thorough Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Important Problems
Although, Anjali Kumar Negotiating A Job Offer B Case Study Analysis has invested its 60 years journey efficiently, being an effective publishing home, however, the changing macro market patterns and forces bring particular challenges to the publishing market in general and CMP in particular. These factors include;
• Entrance of the brand-new publishing firms in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and technology.
The transformation of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the company could be made use of to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Anjali Kumar Negotiating A Job Offer B Case Study Help has specific strengths that can be used to decrease the dangers, conquer the weak point and obtain the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Anjali Kumar Negotiating A Job Offer B Case Study Analysis in the publishing market i.e. 60 years enables the business to offer high quality products at a lower cost utilizing its prior experiences.
• The technical resources and abilities produced by its successful journey supply a competitive advantage to CMP.
• Large product portfolioof CMP helps it to diversify its danger and offer high worth to its consumers.
• Strong financial position enables the business to consider several development opportunities without any fear of raising fund externally.
Weaknesses
Along with the strengths, the company has specific weak points which could increase restraints for the company in implementing its advancement program. The weaknesses of Anjali Kumar Negotiating A Job Offer B Case Study Solution are given as follows;
• Despite of being a science and innovation publishing company, the company still has standard methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It should propose certain growth plans to prevent its dependence over the Chinese markets to accomplish long term growth.
Opportunities
The development of the publishing market is declining considering that 2008, impacting Anjali Kumar Negotiating A Job Offer B Case Study Help as well, but the development could be revived by availing certain opportunities provided in the market. The marketplace opportunities for CMP consist of;
• The company could also present Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP could think about a development program through the growth towards foreign markets in order to minimize its dependence over Chinese markets by using its vast funds.
Risks
The changing macro patterns in the market and increasing competitors in the publishing market has presented particular threats to Anjali Kumar Negotiating A Job Offer B Case Study Analysis including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could lead to declining market share of Anjali Kumar Negotiating A Job Offer B Case Study Analysis due to the customer shift towards digital libraries.
• The existence of a great deal of competitors in the publishing market increase the danger for CMP to lose its competitive position in the market, as competitors can gain a strong consumer base by using specific methods like aggressive promotion, quality items, and so on
• Entryway of new publishing firms in the industry in addition to presence of high competitors increases the danger of losing the customer base.
Monetary Analysis.
Due to lack of information, the financial ratios of CMP could not be computed. It might be evaluated from the Appendix III that the yearly overall revenues of Anjali Kumar Negotiating A Job Offer B Case Study Help during the duration 2000-2012 are growing at a high growth rate, revealing that the yearly need of the products of CMP is growing and the business is rather effective in bring in a big number of consumers at a potential price.
In addition to it, the 2nd chart which reveals the annual development in the Anjali Kumar Negotiating A Job Offer B Case Study Help overall possessions, reveals that the company is rather efficient in including value to its properties through its revenues. The growth in possessions shows that the total worth of the firm is also increasing with increasing the total revenues. (Unknown, 2013).
Another financial analysis of the company using the given data might be the analysis regarding the distribution of overall incomes of the business. Major part of the revenues of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business could move towards other company sectors with a prospective development to achieve its future advancement objective.
PESTEL Analysis
PESTEL analysis could be conducted to learn the numerous external forces affecting the performance of the business and the recent patterns in the external environment of the business. A brief PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant effect on the state of mind of the people about the communist ideology of the government, for that reason, the publishing sector is highly supervised and guided by the Publicity Department of the Communist Celebration of China. It might be said that the general political forces impacting CMP organisation are high. The government policies concerning the publishing sector are likewise increasing with the passage of time.
Economical.
Financial forces affecting the publishing sector in basic and the Anjali Kumar Negotiating A Job Offer B Case Study Help in specific includesthe costs of paper, the income level of consumers, the inflation rate, and the total GDP growth of the country. All these forces combine effect the need for the publishing market. Together with it, the financial policies associated with the import of books affect the general company at CPM. China's financial conditions are rather favorable for CMP with high GDP growth and customer earnings level.
Social and Demographical.
Social and demographical forces consist of the population growth, the consumer's choices towards reading useful materials and so on. China has the greatest population on the planet with a high population growth, revealing the increasing number of customers of the Anjali Kumar Negotiating A Job Offer B Case Study Help. However, the consumer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP ought to concentrate on digital publishing to fulfill the altering consumer preferences.
Technological.
Technological forces impacting the CMP consist of the technological advancement in the reading methods etc. Enhancement of science and innovation along with the increase of digital publishing could minimize the demand for the CMP items, if specific actions would not be taken quickly.
Environmental.
Ecological forces impacting Anjali Kumar Negotiating A Job Offer B Case Study Analysis consists of the issues of ecological communities over the use of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink utilized while publishing should not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal regulations concerning the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be approved first by the Federal government to be entered in the publishing market. The ordinance prohibits direct involvement of foreign entities and people in the publishing sector.
Industry Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Design might be used to evaluate the attractiveness of the publishing market China. A brief analysis of the Porter's 5 Forces is offered as follows;.
Risk of New Entrants.
Hazards of new entrants in the Chinese Publishing Market is moderate. The potential development in the market tends to draw in new entrants to the publishing industry. Nevertheless, the presence of intense competitors and the requirement of substantial capital tends to demotivate brand-new entrants to go into in the marketplace.
Danger of Substitution.
Hazard of Substitution is high for the Chinese Publishing Market. The alternative products for the published documents is the files presented in the digital libraries on certain websites. The altering consumer preferences towards digital knowing increase the threat of substitution for the market.
Competitive Competition.
Competitive competition in the publishing industry is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, new entrants are also participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant providers of the Anjali Kumar Negotiating A Job Offer B Case Study Solution include the providers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the general bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality documents at competitive prices.
Rivals Analysis.
CMP operates in a highly competitive industry with the existence of a great deal of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of Anjali Kumar Negotiating A Job Offer B Case Study Help include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close rivals of CMP. Established in the same duration, CIP releases comparable kind of books. For a large period, CIP held the biggest market share, and still ranks second and 3rd in various market sectors, with a significant focus on academic publications. CIP acts as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the market share of Anjali Kumar Negotiating A Job Offer B Case Study Analysis quickly in the present market circumstance.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was likewise founded in the exact same duration as CMP and CIP. It ranks sixth in the state-owned publishers in regards to company scale. It is also among the popular players in the publishing industry with a yearly total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering dependence over the Chinese markets.
• Increasing variety of Consumers
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to present utilizing existing abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio offers high worth to customers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sectors to the brand-new one can lead the company to lose demand of its products in the market.
Recommendations
With the deep analysis of the external and internal environment of the business in addition to the market analysis and the competitor analysis, Alternative 2 is suggested to CMP to attain its future advancement. As the preferences are shifting towards digital publishing and the company require an instant solution to prevent the declining industry development. Introduction of digital publishing could prove to be an instant option with low amount of risk for the business. The business might also think about the growth program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its product portfolio, the business ought to initially gathers the information associated with the consumer need, the potential markets, the government policies and the data associated with the competitors provided in the market. After that, the company ought to choose one possible section for its preliminary offering. It should collect research study that how it could distinguish its digital publishing from the existing rivals' products. After all the actions above the business should opt for the initial offering. If the preliminary offering proves a success, the business ought to go for the other markets. In this way the company would be able to execute its digital publishing program.
Conclusion
Although, the growth of the publishing market is decreasing given that 2008, showing a danger to the company's long term existence, however the scenario can be managed by considering an advancement strategy in the future. The business could consider presenting digital publishingin its existing market to implement its development program at instant basis and to avoid the risk of failure for entryway in the brand-new markets.
