Apple B Case Study Solution and Analysis
Intro
Apple B Case Study Solution is the largest publishing business with a greatest market share in the China's book retail market. CMP offers a variety of services including; collecting information, processing details and interaction services. Significant business sections of the business include; books, periodicals, consultancy and distribution. The business has a vast product portfolio and its significant products consist of books, periodicals, online media, exhibits, research reports and so on. Apple B Case Study Analysis has actually ended up being a specialized info company and a big comprehensive Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.
Critical Concerns
Although, Apple B Case Study Help has invested its 60 years journey efficiently, being an effective publishing home, nevertheless, the altering macro market trends and forces bring certain obstacles to the publishing industry in basic and CMP in particular. These elements consist of;
• Entryway of the new publishing companies in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Enhancement of science and technology.
The improvement of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the business could be utilized to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Apple B Case Study Solution has particular strengths that can be utilized to minimize the dangers, overcome the weak point and obtain the chances. Strengths of CMP are offered as follows;
• The long term experience of Apple B Case Study Solution in the publishing industry i.e. 60 years permits the business to supply high quality items at a lower cost using its prior experiences.
• The technical resources and capabilities produced by its successful journey provide a competitive benefit to CMP.
• Large product portfolioof CMP helps it to diversify its threat and supply high value to its clients.
• Strong monetary position allows the business to think about a number of advancement opportunities with no worry of raising fund externally.
Weak points
Along with the strengths, the company has certain weaknesses which could increase constraints for the business in executing its development program. The weaknesses of Apple B Case Study Analysis are provided as follows;
• Despite of being a science and innovation publishing firm, the business still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It needs to propose particular growth plans to avoid its reliance over the Chinese markets to achieve long term growth.
Opportunities
Although, the development of the publishing industry is decreasing considering that 2008, affecting Apple B Case Study Solution also, but the growth might be revived by availing certain opportunities provided in the market. The marketplace opportunities for CMP include;
• The company might likewise present Digital Publishing by using its long term technical experience and a strong consumer acknowledgment in the market.
• CMP could consider a development program through the expansion towards foreign markets in order to lower its reliance over Chinese markets by utilizing its huge funds.
Risks
The changing macro trends in the market and increasing competitors in the publishing industry has actually posed certain dangers to Apple B Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might result in decreasing market share of Apple B Case Study Solution due to the customer shift towards virtual libraries.
• The existence of large number of rivals in the publishing market increase the threat for CMP to lose its competitive position in the market, as competitors can gain a strong consumer base by using specific methods like aggressive promo, quality products, and so on
• Entrance of new publishing firms in the industry in addition to presence of high competitors increases the danger of losing the consumer base.
Monetary Analysis.
The business has a rather competitive monetary efficiency. Due to lack of data, the financial ratios of CMP could not be calculated. However, the total financial performance of the company could be examined by using the graphs given in the case Appendices. It could be analyzed from the Appendix III that the yearly total profits of CMP throughout the period 2000-2012 are growing at a high growth rate, showing that the annual demand of the items of Apple B Case Study Solution is growing and the business is quite efficient in attracting a a great deal of consumers at a potential rate.
In addition to it, the 2nd chart which reveals the yearly growth in the Apple B Case Study Help total properties, shows that the business is rather effective in including value to its properties through its earnings. The development in assets reveals that the total worth of the firm is likewise increasing with increasing the overall incomes. (Unknown, 2013).
Another monetary analysis of the business using the provided information might be the analysis concerning the circulation of total profits of the business. Major part of the earnings of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company could move towards other business sections with a possible growth to achieve its future development goal.
PESTEL Analysis
PESTEL analysis might be carried out to find out the various external forces affecting the performance of the company and the recent trends in the external environment of the company. A short PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a considerable influence on the mindset of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and assisted by the Publicity Department of the Communist Celebration of China. Therefore, it could be said that the overall political forces affecting Apple B Case Study Analysis company are high. The government policies concerning the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces impacting the publishing sector in general and the Apple B Case Study Solution in specific includesthe prices of paper, the earnings level of customers, the inflation rate, and the general GDP growth of the country. All these forces integrate effect the demand for the publishing market. In addition to it, the economic policies related to the import of books affect the total company at CPM. China's financial conditions are rather beneficial for CMP with high GDP development and customer income level.
Social and Demographical.
The consumer choices are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to focus on digital publishing to meet the changing customer choices.
Technological.
Technological forces affecting the CMP include the technological advancement in the reading methods and so on. Enhancement of science and technology along with the rise of digital publishing might reduce the need for the CMP items, if specific actions would not be taken soon.
Environmental.
Environmental forces impacting Apple B Case Study Solution includes the issues of ecological neighborhoods over the use of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink used while publishing needs to not be hazardous for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be approved first by the Government to be gone into in the publishing market.
Market Analysis (Porter's 5 Forces Design).
Porter's Five Forces Design might be used to evaluate the attractiveness of the publishing market China. A brief analysis of the Porter's Five Forces is given as follows;.
Threat of New Entrants.
Risks of new entrants in the Chinese Publishing Industry is moderate. The possible development in the industry tends to draw in new entrants to the publishing market. Nevertheless, the presence of extreme competition and the requirement of big capital tends to demotivate new entrants to go into in the market.
Danger of Substitution.
Danger of Substitution is high for the Chinese Publishing Market. The replacement products for the released files is the documents provided in the digital libraries on specific sites. The changing consumer choices towards digital knowing increase the threat of replacement for the industry.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The presence of large number of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. In addition to it, new entrants are also participating in the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Apple B Case Study Help consist of the suppliers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the general bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of purchaser in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality files at competitive costs.
Rivals Analysis.
CMP operates in a highly competitive market with the presence of large number of rivals. Nevertheless, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of Apple B Case Study Analysis consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP quickly in the current market situation.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise established in the same period as CMP and CIP. It ranks 6th in the state-owned publishers in terms of company scale. It is also one of the prominent gamers in the publishing industry with a yearly total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Minimizing reliance over the Chinese markets.
• Increasing number of Consumers
• Growth chances.
• Avoiding the impact of market saturation in the Chinese publishing industry.
Cons
• Use of possible resources in growth.
• Danger of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce utilizing present abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high value to consumers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business sectors to the new one can lead the business to lose demand of its products in the market.
Recommendations
With the deep analysis of the internal and external environment of the business along with the industry analysis and the rival analysis, Alternative 2 is advised to CMP to achieve its future advancement. As the choices are moving towards digital publishing and the company need an immediate solution to prevent the decreasing industry growth. Therefore, intro of digital publishing might prove to be an immediate service with low amount of threat for the business. However, the business might also consider the growth program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its item portfolio, the business ought to first collects the data associated with the consumer demand, the prospective markets, the government guidelines and the information associated with the competitors provided in the market. After that, the business needs to decide one prospective segment for its preliminary offering. It must collect research that how it could distinguish its digital publishing from the existing competitors' products. The actions above the company should go for the initial offering. If the preliminary offering proves a success, the company needs to go for the other markets. In this way the company would be able to execute its digital publishing program.
Conclusion
Although, the development of the publishing industry is declining given that 2008, showing a hazard to the company's long term presence, however the situation can be managed by thinking about a development plan in the future. The business might consider introducing digital publishingin its existing market to implement its development program at instant basis and to avoid the threat of failure for entryway in the new markets.
