Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Solution and Analysis
Introduction
Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Help is the biggest publishing business with a highest market share in the China's book retail market. CMP provides a variety of services consisting of; collecting info, processing info and communication services. Major company sections of the business include; books, regulars, consultancy and circulation. The business has a vast item portfolio and its major items include books, periodicals, online media, exhibits, research reports and so on. Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Solution has ended up being a specialized info company and a big extensive Science and Technology publishing business through the combination of print media, audio-visual media and the network media.
Crucial Issues
Although, Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Solution has spent its 60 years journey smoothly, being a successful publishing house, however, the changing macro market trends and forces bring certain difficulties to the publishing industry in basic and CMP in specific. These aspects consist of;
• Entryway of the new publishing companies in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Improvement of science and technology.
The improvement of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the business could be made use of to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Help has particular strengths that can be used to minimize the risks, overcome the weakness and get the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Analysis in the publishing industry i.e. 60 years allows the business to provide high quality items at a lower expense using its prior experiences.
• The technical resources and capabilities created by its successful journey provide a competitive benefit to CMP.
• Large product portfolioof CMP assists it to diversify its danger and offer high worth to its consumers.
• Strong financial position permits the business to consider several development opportunities with no fear of raising fund externally.
Weak points
In addition to the strengths, the company has particular weaknesses which might increase constraints for the company in executing its advancement program. The weak points of Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Help are offered as follows;
• Despite of being a science and technology publishing company, the business still has conventional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It needs to propose certain expansion plans to avoid its reliance over the Chinese markets to attain long term growth.
Opportunities
The development of the publishing market is declining given that 2008, impacting Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Help as well, however the growth might be restored by availing particular opportunities provided in the market. The marketplace opportunities for CMP include;
• The business could also introduce Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP might think about an advancement program through the growth towards foreign markets in order to decrease its reliance over Chinese markets by using its huge financial resources.
Threats
The changing macro patterns in the market and increasing competitors in the publishing market has presented specific dangers to Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Help including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could cause decreasing market share of Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Analysis due to the customer shift towards digital libraries.
• The existence of large number of rivals in the publishing market increase the hazard for CMP to lose its competitive position in the market, as rivals can gain a strong consumer base by using certain techniques like aggressive promo, quality items, and so on
• Entryway of new publishing companies in the market in addition to presence of high competitors increases the hazard of losing the consumer base.
Monetary Analysis.
Due to absence of data, the monetary ratios of CMP might not be computed. It might be examined from the Appendix III that the annual total incomes of Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Solution throughout the period 2000-2012 are growing at a high development rate, revealing that the annual demand of the products of CMP is growing and the company is rather effective in attracting a large number of clients at a prospective rate.
Together with it, the second graph which reveals the yearly growth in the Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Help total properties, reveals that the company is rather efficient in adding value to its possessions through its profits. The growth in assets reveals that the total value of the firm is likewise increasing with increasing the overall profits. (Unidentified, 2013).
Another financial analysis of the company using the offered information could be the analysis concerning the distribution of total incomes of the business. Major part of the revenues of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company might move towards other company sections with a prospective growth to accomplish its future advancement goal.
PESTEL Analysis
PESTEL analysis might be carried out to find out the various external forces affecting the performance of the company and the current patterns in the external environment of the company. A brief PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial effect on the mindset of the people about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and guided by the Publicity Department of the Communist Celebration of China. It might be said that the total political forces affecting CMP company are high. The federal government policies regarding the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Economic forces impacting the publishing sector in basic and the Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Help in particular includesthe costs of paper, the earnings level of consumers, the inflation rate, and the total GDP development of the country. All these forces integrate impact the need for the publishing market. Along with it, the economic policies related to the import of books impact the general company at CPM. China's economic conditions are quite beneficial for CMP with high GDP growth and consumer earnings level.
Social and Demographical.
The consumer choices are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to focus on digital publishing to satisfy the altering consumer choices.
Technological.
Technological forces affecting the CMP consist of the technological development in the reading methods and so on. Enhancement of science and technology in addition to the rise of digital publishing could decrease the demand for the CMP products, if particular actions would not be taken quickly.
Environmental.
Ecological forces affecting Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Analysis consists of the concerns of ecological neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink used while publishing should not be hazardous for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal guidelines concerning the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Federal government to be gone into in the publishing market. The ordinance prohibits direct involvement of foreign entities and people in the publishing sector.
Market Analysis (Porter's 5 Forces Design).
Porter's Five Forces Model could be used to examine the beauty of the publishing market China. A quick analysis of the Porter's Five Forces is provided as follows;.
Danger of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Market is moderate. The prospective growth in the market tends to attract brand-new entrants to the publishing market. The presence of extreme competitors and the requirement of huge capital tends to demotivate brand-new entrants to enter in the market.
Danger of Substitution.
Threat of Substitution is high for the Chinese Publishing Industry. The replacement items for the published documents is the files provided in the digital libraries on certain websites. The changing customer choices towards digital learning increase the hazard of alternative for the industry.
Competitive Competition.
Competitive competition in the publishing market is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, new entrants are likewise entering into the market increasing the competitors for CMP.
Bargaining Power of Provider.
The significant suppliers of the Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Analysis include the suppliers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Bargaining power of buyer in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive rates.
Rivals Analysis.
CMP runs in a highly competitive market with the existence of a great deal of competitors. Nevertheless, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Help consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close rivals of CMP. Established in the very same period, CIP publishes comparable type of books. For a big time period, CIP held the biggest market share, and still ranks third and 2nd in numerous market sectors, with a major concentrate on educational publications. CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Solution easily in the existing market circumstance.
Posts and telecommunication Press (PTP).
It was also established in the very same duration as Atlantis Paradise Island Resort Casino Improving Performance With A New Vision And Mission Case Study Analysis and CIP. It is also one of the popular gamers in the publishing industry with a yearly total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing variety of Consumers
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce using existing abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to consumers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service sections to the new one can lead the business to lose need of its items in the market.
Recommendations
As the choices are shifting towards digital publishing and the company require an immediate option to avoid the decreasing market growth. The business could also think about the growth program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its product portfolio, the business should first collects the data connected to the consumer demand, the prospective markets, the federal government regulations and the data associated with the competitors provided in the market. After that, the company ought to decide one potential section for its initial offering. It must gather research that how it might differentiate its digital publishing from the existing competitors' items. After all the steps above the company must opt for the preliminary offering. The company needs to go for the other markets if the preliminary offering proves a success. In this method the business would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing industry is declining since 2008, showing a risk to the company's long term presence, however the scenario can be controlled by thinking about a development plan in the future. The business might consider presenting digital publishingin its existing market to execute its development program at instant basis and to avoid the danger of failure for entrance in the brand-new markets.
