Att Wireless Text Messaging Case Study Solution and Analysis
Introduction
Att Wireless Text Messaging Case Study Analysis is the biggest publishing company with a highest market share in the China's book retail market. CMP provides a number of services consisting of; gathering details, processing information and communication services. Major company segments of the company consist of; books, periodicals, consultancy and circulation. The company has a large product portfolio and its major products include books, periodicals, online media, exhibitions, research reports and so on. Att Wireless Text Messaging Case Study Analysis has ended up being a specialized info supplier and a large thorough Science and Innovation publishing business through the integration of print media, audio-visual media and the network media.
Crucial Problems
Although, Att Wireless Text Messaging Case Study Solution has spent its 60 years journey smoothly, being a successful publishing home, however, the changing macro market trends and forces bring certain obstacles to the publishing industry in basic and CMP in particular. These factors include;
• Entryway of the new publishing companies in the industry.
• Declining growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and technology.
The change of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the company could be made use of to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Att Wireless Text Messaging Case Study Help has specific strengths that can be used to minimize the threats, overcome the weakness and avail the chances. Strengths of CMP are given as follows;
• The long term experience of Att Wireless Text Messaging Case Study Help in the publishing market i.e. 60 years allows the business to provide high quality products at a lower expense utilizing its previous experiences.
• The technical resources and capabilities produced by its successful journey offer a competitive benefit to CMP.
• Huge product portfolioof CMP helps it to diversify its danger and supply high value to its consumers.
• Strong monetary position allows the business to think about numerous development opportunities without any worry of raising fund externally.
Weak points
Together with the strengths, the company has certain weak points which could increase restrictions for the business in executing its development program. The weak points of Att Wireless Text Messaging Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing firm, the company still has conventional ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It should propose specific growth plans to avoid its reliance over the Chinese markets to achieve long term development.
Opportunities
The development of the publishing industry is declining given that 2008, affecting Att Wireless Text Messaging Case Study Help as well, however the development might be restored by availing specific chances provided in the market. The market chances for CMP consist of;
• The business might likewise introduce Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP might think about a development program through the expansion towards foreign markets in order to reduce its dependence over Chinese markets by using its huge financial resources.
Dangers
The altering macro patterns in the market and increasing competitors in the publishing market has postured certain risks to Att Wireless Text Messaging Case Study Analysis consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might result in decreasing market share of Att Wireless Text Messaging Case Study Analysis due to the customer shift towards virtual libraries.
• The presence of a great deal of rivals in the publishing industry increase the threat for CMP to lose its competitive position in the market, as competitors can gain a strong consumer base by using specific methods like aggressive promotion, quality items, etc.
• Entryway of new publishing companies in the market together with existence of high competitors increases the hazard of losing the client base.
Financial Analysis.
The company has a quite competitive monetary performance. Due to lack of data, the financial ratios of CMP might not be determined. The general monetary performance of the company could be examined by using the charts given in the case Appendices. It might be examined from the Appendix III that the yearly total revenues of CMP during the duration 2000-2012 are growing at a high growth rate, revealing that the annual need of the items of Att Wireless Text Messaging Case Study Help is growing and the company is quite effective in attracting a large number of consumers at a prospective cost.
Together with it, the second graph which reveals the annual development in the Att Wireless Text Messaging Case Study Solution overall assets, shows that the company is rather efficient in including value to its assets through its profits. The growth in properties shows that the total worth of the company is likewise increasing with increasing the overall incomes. (Unidentified, 2013).
Another monetary analysis of the company using the given data could be the analysis regarding the circulation of overall revenues of the company. Huge part of the revenues of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The company could move towards other company segments with a potential growth to attain its future development goal.
PESTEL Analysis
PESTEL analysis could be performed to discover the various external forces affecting the performance of the company and the recent trends in the external environment of the company. A short PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable effect on the mindset of the people about the communist ideology of the federal government, therefore, the publishing sector is highly monitored and assisted by the Promotion Department of the Communist Celebration of China. It might be stated that the overall political forces affecting CMP company are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces affecting the publishing sector in basic and the CMP in specific includesthe prices of paper, the earnings level of consumers, the inflation rate, and the total GDP growth of the country. All these forces integrate impact the need for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population development, the customer's choices towards checking out helpful materials and so on. China has the highest population on the planet with a high population growth, showing the increasing number of customers of the Att Wireless Text Messaging Case Study Help. However, the consumer choices are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to concentrate on digital publishing to satisfy the changing consumer choices.
Technological.
Technological forces impacting the CMP consist of the technological improvement in the reading techniques and so on. Enhancement of science and technology in addition to the rise of digital publishing could minimize the demand for the CMP products, if specific actions would not be taken quickly.
Environmental.
Environmental forces affecting Att Wireless Text Messaging Case Study Solution includes the issues of environmental communities over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink utilized while publishing ought to not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be approved first by the Government to be gone into in the publishing market.
Industry Analysis (Porter's Five Forces Model).
Porter's 5 Forces Model could be used to analyze the beauty of the publishing market China. A quick analysis of the Porter's Five Forces is given as follows;.
Hazard of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective development in the industry tends to draw in new entrants to the publishing market. The existence of intense competition and the requirement of big capital tends to demotivate new entrants to go into in the market.
Danger of Alternative.
Hazard of Substitution is high for the Chinese Publishing Industry. The replacement products for the published files is the documents provided in the digital libraries on certain sites. The changing customer preferences towards digital knowing increase the threat of substitution for the industry.
Competitive Competition.
Competitive competition in the publishing industry is high. The existence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are also entering into the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Att Wireless Text Messaging Case Study Help include the providers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Bargaining power of buyer in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive prices.
Competitors Analysis.
CMP runs in an extremely competitive industry with the presence of a great deal of rivals. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of Att Wireless Text Messaging Case Study Analysis consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP quickly in the existing market scenario.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also established in the same period as CMP and CIP. It ranks sixth in the state-owned publishers in regards to organisation scale. It is also one of the prominent players in the publishing industry with an annual overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing number of Clients
• Development chances.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Use of potential resources in expansion.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce using present capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio offers high value to customers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service sectors to the new one can lead the business to lose demand of its products in the market.
Suggestions
With the deep analysis of the external and internal environment of the company together with the industry analysis and the competitor analysis, Alternative 2 is recommended to CMP to achieve its future advancement. As the preferences are shifting towards digital publishing and the business need an immediate solution to avoid the decreasing industry development. Intro of digital publishing could show to be an immediate service with low quantity of danger for the company. Nevertheless, the business could likewise think about the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its product portfolio, the business needs to initially gathers the data related to the customer need, the possible markets, the federal government policies and the information connected to the rivals presented in the market. After that, the company must choose one prospective section for its preliminary offering. It needs to gather research study that how it might separate its digital publishing from the existing competitors' items. The actions above the business should go for the initial offering. The business needs to go for the other markets if the initial offering shows a success. In this method the business would have the ability to execute its digital publishing program.
Conclusion
Although, the growth of the publishing market is decreasing given that 2008, revealing a danger to the business's long term presence, but the circumstance can be managed by considering an advancement strategy in the future. The business could consider presenting digital publishingin its existing market to execute its development program at immediate basis and to prevent the threat of failure for entrance in the new markets.
