Bank Of America Mobile Banking Abridged Case Study Solution and Analysis
Introduction
Bank Of America Mobile Banking Abridged Case Study Analysis is the largest publishing company with a greatest market share in the China's book retail market. CMP offers a number of services including; gathering info, processing info and interaction services. Major company sectors of the company consist of; books, periodicals, consultancy and circulation. The company has a huge product portfolio and its major products include books, periodicals, online media, exhibitions, research reports etc. Bank Of America Mobile Banking Abridged Case Study Analysis has become a specialized info provider and a large extensive Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Critical Problems
Although, Bank Of America Mobile Banking Abridged Case Study Analysis has spent its 60 years journey smoothly, being an effective publishing home, however, the changing macro market patterns and forces bring certain obstacles to the publishing market in general and CMP in specific. These elements consist of;
• Entryway of the brand-new publishing companies in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Improvement of science and innovation.
The transformation of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the company could be made use of to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Bank Of America Mobile Banking Abridged Case Study Analysis has certain strengths that can be utilized to decrease the dangers, conquer the weakness and avail the opportunities. Strengths of CMP are provided as follows;
• The long term experience of Bank Of America Mobile Banking Abridged Case Study Help in the publishing market i.e. 60 years allows the business to offer high quality products at a lower cost utilizing its previous experiences.
• The technical resources and abilities created by its successful journey offer a competitive advantage to CMP.
• Huge item portfolioof CMP helps it to diversify its threat and supply high value to its clients.
• Strong monetary position allows the business to consider a number of advancement chances with no worry of raising fund externally.
Weaknesses
In addition to the strengths, the business has particular weaknesses which might increase constraints for the company in executing its development program. The weak points of Bank Of America Mobile Banking Abridged Case Study Solution are given as follows;
• Despite of being a science and technology publishing company, the company still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It must propose particular expansion plans to prevent its dependence over the Chinese markets to accomplish long term development.
Opportunities
The development of the publishing market is declining considering that 2008, affecting Bank Of America Mobile Banking Abridged Case Study Help as well, but the growth could be revived by availing certain opportunities provided in the market. The marketplace chances for CMP consist of;
• The business could also present Digital Publishing by using its long term technical experience and a strong customer acknowledgment in the market.
• CMP might think about a development program through the expansion towards foreign markets in order to decrease its dependence over Chinese markets by utilizing its vast financial resources.
Threats
The altering macro patterns in the market and increasing competition in the publishing industry has actually postured certain dangers to Bank Of America Mobile Banking Abridged Case Study Help consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might lead to decreasing market share of Bank Of America Mobile Banking Abridged Case Study Solution due to the consumer shift towards virtual libraries.
• The existence of a great deal of competitors in the publishing market increase the risk for CMP to lose its competitive position in the market, as rivals can gain a strong customer base by using certain techniques like aggressive promo, quality products, etc.
• Entrance of brand-new publishing firms in the market along with presence of high competitors increases the risk of losing the client base.
Financial Analysis.
The company has a quite competitive monetary performance. Due to absence of data, the monetary ratios of CMP could not be determined. Nevertheless, the general financial performance of the company could be examined by using the charts given up the case Appendices. It might be analyzed from the Appendix III that the yearly overall profits of CMP during the duration 2000-2012 are growing at a high development rate, revealing that the annual need of the items of Bank Of America Mobile Banking Abridged Case Study Help is growing and the company is rather effective in attracting a a great deal of customers at a potential rate.
Along with it, the 2nd graph which reveals the annual growth in the Bank Of America Mobile Banking Abridged Case Study Help overall properties, shows that the company is rather efficient in adding worth to its assets through its incomes. The growth in possessions shows that the overall worth of the firm is likewise increasing with increasing the total revenues. (Unknown, 2013).
Another financial analysis of the company utilizing the given data might be the analysis concerning the distribution of total earnings of the business. Major part of the incomes of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business could move towards other organisation sectors with a prospective development to achieve its future development goal.
PESTEL Analysis
PESTEL analysis could be carried out to learn the different external forces impacting the performance of the company and the current patterns in the external environment of the business. A brief PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant influence on the mindset of the people about the communist ideology of the federal government, therefore, the publishing sector is extremely monitored and guided by the Publicity Department of the Communist Party of China. Therefore, it could be said that the general political forces affecting Bank Of America Mobile Banking Abridged Case Study Analysis business are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Economical.
Financial forces affecting the publishing sector in basic and the Bank Of America Mobile Banking Abridged Case Study Help in specific includesthe rates of paper, the earnings level of customers, the inflation rate, and the total GDP development of the nation. All these forces combine impact the demand for the publishing market. In addition to it, the economic policies related to the import of books affect the general business at CPM. Nevertheless, China's economic conditions are rather favorable for CMP with high GDP growth and customer earnings level.
Social and Demographical.
The consumer choices are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP should focus on digital publishing to satisfy the changing customer preferences.
Technological.
Technological forces impacting the CMP consist of the technological development in the reading strategies and so on. Enhancement of science and technology together with the increase of digital publishing could decrease the demand for the CMP products, if specific actions would not be taken quickly.
Environmental.
Environmental forces affecting Bank Of America Mobile Banking Abridged Case Study Help consists of the concerns of environmental neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink utilized while publishing should not be hazardous for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be approved initially by the Federal government to be gone into in the publishing market.
Market Analysis (Porter's Five Forces Design).
Porter's Five Forces Model might be used to evaluate the beauty of the publishing industry China. A quick analysis of the Porter's Five Forces is provided as follows;.
Threat of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Industry is moderate. The possible growth in the market tends to bring in brand-new entrants to the publishing market. The presence of intense competition and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.
Threat of Alternative.
Threat of Substitution is high for the Chinese Publishing Industry. The alternative items for the published files is the documents provided in the digital libraries on certain websites. The altering customer preferences towards digital knowing increase the danger of alternative for the industry.
Competitive Rivalry.
Competitive competition in the publishing industry is high. The existence of large number of consumers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, new entrants are likewise participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant providers of the Bank Of America Mobile Banking Abridged Case Study Solution consist of the providers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of buyer in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the buyers requires high quality files at competitive rates.
Rivals Analysis.
CMP runs in a highly competitive market with the existence of a great deal of rivals. However, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Bank Of America Mobile Banking Abridged Case Study Help include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis among the close competitors of CMP. Established in the very same duration, CIP releases similar type of books. For a large time period, CIP held the biggest market share, and still ranks 3rd and second in various market sections, with a major focus on academic publications. CIP acts as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the market share of Bank Of America Mobile Banking Abridged Case Study Analysis easily in the existing market circumstance.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was likewise founded in the same period as CMP and CIP. It ranks 6th in the state-owned publishers in terms of organisation scale. It is likewise one of the popular players in the publishing market with an annual total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Minimizing reliance over the Chinese markets.
• Increasing number of Consumers
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Use of prospective resources in growth.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce utilizing current capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to clients.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company sectors to the new one can lead the business to lose demand of its products in the market.
Suggestions
With the deep analysis of the external and internal environment of the business together with the industry analysis and the competitor analysis, Alternative 2 is recommended to CMP to attain its future development. As the preferences are moving towards digital publishing and the business require an immediate option to avoid the declining industry growth. Introduction of digital publishing could show to be an immediate service with low quantity of danger for the company. The company might likewise think about the expansion program after the success of its digital publishing program.
Application
In order to present digital publishing in its product portfolio, the company should initially gathers the data related to the customer need, the prospective markets, the federal government regulations and the data related to the rivals presented in the market. If the initial offering shows a success, the company ought to go for the other markets. In this way the business would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing market is declining since 2008, showing a danger to the company's long term presence, however the situation can be controlled by considering an advancement plan in the future. The company might consider introducing digital publishingin its existing market to execute its development program at immediate basis and to avoid the risk of failure for entrance in the new markets.
