Beyond The Numbers Building Your Qualitative Intelligence Case Study Solution and Analysis
Introduction
Beyond The Numbers Building Your Qualitative Intelligence Case Study Help is the largest publishing company with a greatest market share in the China's book retail market. CMP has become a specialized details service provider and a big detailed Science and Technology publishing business through the combination of print media, audio-visual media and the network media.
Crucial Issues
CMP has actually invested its 60 years journey efficiently, being an effective publishing home, however, the changing macro market trends and forces bring particular challenges to the publishing industry in general and Beyond The Numbers Building Your Qualitative Intelligence Case Study Help in particular. These elements consist of;
• Entrance of the new publishing companies in the industry.
• Declining growth of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Improvement of science and technology.
The change of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the abilities of the business could be made use of to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Beyond The Numbers Building Your Qualitative Intelligence Case Study Help has particular strengths that can be made use of to minimize the risks, conquer the weakness and avail the chances. Strengths of CMP are provided as follows;
• The long term experience of Beyond The Numbers Building Your Qualitative Intelligence Case Study Analysis in the publishing market i.e. 60 years enables the business to provide high quality items at a lower cost using its previous experiences.
• The technical resources and abilities created by its effective journey provide a competitive benefit to CMP.
• Huge item portfolioof CMP helps it to diversify its risk and supply high worth to its clients.
• Strong financial position permits the company to consider several development opportunities without any worry of raising fund externally.
Weak points
Along with the strengths, the company has particular weaknesses which could increase constraints for the company in executing its advancement program. The weak points of Beyond The Numbers Building Your Qualitative Intelligence Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing company, the business still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It ought to propose specific growth plans to avoid its dependence over the Chinese markets to attain long term development.
Opportunities
Although, the development of the publishing industry is declining considering that 2008, affecting Beyond The Numbers Building Your Qualitative Intelligence Case Study Solution also, but the growth could be revived by availing certain chances presented in the market. The marketplace opportunities for CMP include;
• The company could also introduce Digital Publishing by using its long term technical experience and a strong consumer acknowledgment in the market.
• CMP might think about a development program through the growth towards foreign markets in order to reduce its dependence over Chinese markets by utilizing its large funds.
Hazards
The altering macro trends in the market and increasing competition in the publishing industry has actually presented particular risks to Beyond The Numbers Building Your Qualitative Intelligence Case Study Analysis consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could result in decreasing market share of Beyond The Numbers Building Your Qualitative Intelligence Case Study Analysis due to the customer shift towards digital libraries.
• The existence of a great deal of competitors in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by using particular strategies like aggressive promotion, quality products, and so on
• Entryway of new publishing companies in the market along with presence of high competition increases the danger of losing the consumer base.
Monetary Analysis.
Due to lack of data, the monetary ratios of CMP might not be determined. It could be analyzed from the Appendix III that the yearly overall incomes of Beyond The Numbers Building Your Qualitative Intelligence Case Study Analysis during the period 2000-2012 are growing at a high development rate, showing that the yearly need of the products of CMP is growing and the company is rather efficient in bring in a large number of clients at a potential cost.
Together with it, the second chart which shows the yearly development in the Beyond The Numbers Building Your Qualitative Intelligence Case Study Solution overall assets, reveals that the company is rather efficient in adding value to its properties through its revenues. The growth in properties reveals that the overall worth of the firm is likewise increasing with increasing the overall profits. (Unknown, 2013).
Another financial analysis of the company using the provided information might be the analysis regarding the circulation of overall incomes of the company. Major part of the incomes of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company might move towards other organisation sections with a potential growth to achieve its future advancement goal.
PESTEL Analysis
PESTEL analysis might be performed to find out the numerous external forces impacting the efficiency of the company and the current patterns in the external environment of the company. A short PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a considerable influence on the state of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is extremely supervised and directed by the Promotion Department of the Communist Celebration of China. It could be stated that the overall political forces impacting CMP service are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Economical.
Economic forces affecting the publishing sector in general and the Beyond The Numbers Building Your Qualitative Intelligence Case Study Analysis in specific includesthe rates of paper, the earnings level of customers, the inflation rate, and the overall GDP growth of the nation. All these forces integrate effect the demand for the publishing market. Along with it, the economic policies associated with the import of books impact the total company at CPM. China's economic conditions are rather favorable for CMP with high GDP growth and customer earnings level.
Social and Demographical.
Social and demographical forces include the population growth, the consumer's preferences towards reading informative materials etc. China has the highest population in the world with a high population development, revealing the increasing number of consumers of the Beyond The Numbers Building Your Qualitative Intelligence Case Study Analysis. Nevertheless, the consumer choices are moving towards digital publishing instead of the traditional was of publishing. In this regard, CMP ought to focus on digital publishing to satisfy the altering consumer preferences.
Technological.
Technological forces impacting the CMP include the technological advancement in the reading methods etc. Improvement of science and innovation along with the increase of digital publishing could reduce the demand for the CMP items, if certain actions would not be taken quickly.
Environmental.
Ecological forces impacting Beyond The Numbers Building Your Qualitative Intelligence Case Study Analysis includes the issues of ecological communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing should not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal policies relating to the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be authorized initially by the Government to be gone into in the publishing market. The ordinance prohibits direct involvement of foreign entities and people in the publishing sector.
Industry Analysis (Porter's Five Forces Model).
Porter's 5 Forces Design could be used to analyze the appearance of the publishing industry China. A short analysis of the Porter's 5 Forces is offered as follows;.
Threat of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Industry is moderate. The possible development in the industry tends to attract new entrants to the publishing market. The presence of intense competition and the requirement of substantial capital tends to demotivate new entrants to enter in the market.
Risk of Substitution.
Risk of Replacement is high for the Chinese Publishing Market. The substitute products for the released files is the files provided in the digital libraries on certain websites. The changing customer choices towards digital learning increase the hazard of substitution for the industry.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The existence of a great deal of customers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive competition for CMP. In addition to it, new entrants are likewise participating in the market increasing the competition for CMP.
Bargaining Power of Provider.
The major suppliers of the Beyond The Numbers Building Your Qualitative Intelligence Case Study Solution include the providers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality files at competitive rates.
Rivals Analysis.
CMP operates in a highly competitive industry with the existence of a great deal of rivals. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Beyond The Numbers Building Your Qualitative Intelligence Case Study Analysis include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP quickly in the existing market scenario.
Posts and telecommunication Press (PTP).
It was likewise founded in the exact same duration as Beyond The Numbers Building Your Qualitative Intelligence Case Study Help and CIP. It is also one of the popular players in the publishing market with an annual overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing dependence over the Chinese markets.
• Increasing number of Consumers
• Development chances.
• Preventing the effect of market saturation in the Chinese publishing market.
Cons
• Use of possible resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce utilizing existing abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio offers high value to consumers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sections to the brand-new one can lead the business to lose need of its products in the market.
Suggestions
With the deep analysis of the external and internal environment of the company together with the market analysis and the competitor analysis, Alternative 2 is suggested to CMP to achieve its future development. As the choices are moving towards digital publishing and the business need an instant option to prevent the declining market growth. Therefore, intro of digital publishing could prove to be an immediate option with low quantity of threat for the company. The company could also think about the growth program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its product portfolio, the company should first gathers the information associated with the customer demand, the possible markets, the government policies and the data associated with the rivals provided in the market. After that, the business ought to choose one prospective section for its preliminary offering. It needs to gather research study that how it could separate its digital publishing from the existing competitors' products. The steps above the company ought to go for the preliminary offering. If the preliminary offering shows a success, the business must opt for the other markets. In this method the business would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing industry is declining given that 2008, showing a threat to the company's long term presence, however the scenario can be controlled by considering an advancement plan in the future. The business might consider presenting digital publishingin its existing market to execute its advancement program at immediate basis and to prevent the risk of failure for entryway in the brand-new markets.
