Bonbons Cakes Case Study Solution and Analysis
Introduction
Bonbons Cakes Case Study Analysis is the largest publishing company with a greatest market share in the China's book retail market. CMP has become a specialized details company and a big detailed Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.
Critical Issues
CMP has spent its 60 years journey smoothly, being a successful publishing home, nevertheless, the altering macro market patterns and forces bring particular obstacles to the publishing industry in general and Bonbons Cakes Case Study Solution in particular. These aspects include;
• Entrance of the new publishing firms in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and technology.
The change of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the abilities of the company could be used to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Bonbons Cakes Case Study Help has particular strengths that can be utilized to lower the dangers, get rid of the weakness and avail the chances. Strengths of CMP are offered as follows;
• The long term experience of Bonbons Cakes Case Study Help in the publishing industry i.e. 60 years allows the business to offer high quality products at a lower cost utilizing its prior experiences.
• The technical resources and abilities generated by its effective journey provide a competitive benefit to CMP.
• Vast product portfolioof CMP assists it to diversify its danger and provide high value to its customers.
• Strong financial position permits the company to consider a number of development chances without any fear of raising fund externally.
Weak points
Along with the strengths, the business has certain weak points which might increase restrictions for the business in implementing its advancement program. The weak points of Bonbons Cakes Case Study Help are offered as follows;
• Despite of being a science and technology publishing company, the company still has traditional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It must propose specific growth strategies to prevent its dependence over the Chinese markets to attain long term development.
Opportunities
Although, the development of the publishing industry is decreasing given that 2008, affecting Bonbons Cakes Case Study Solution too, however the development could be restored by availing certain opportunities provided in the market. The marketplace opportunities for CMP include;
• The company might likewise present Digital Publishing by utilizing its long term technical experience and a strong client acknowledgment in the market.
• CMP could think about a development program through the expansion towards foreign markets in order to reduce its reliance over Chinese markets by utilizing its huge financial resources.
Threats
The changing macro trends in the market and increasing competitors in the publishing market has actually presented specific risks to Bonbons Cakes Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might cause decreasing market share of Bonbons Cakes Case Study Solution due to the customer shift towards virtual libraries.
• The presence of large number of rivals in the publishing market increase the danger for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by using certain methods like aggressive promo, quality products, and so on
• Entryway of brand-new publishing companies in the market along with existence of high competition increases the threat of losing the customer base.
Financial Analysis.
Due to absence of information, the monetary ratios of CMP could not be computed. It could be analyzed from the Appendix III that the annual total earnings of Bonbons Cakes Case Study Analysis throughout the duration 2000-2012 are growing at a high development rate, revealing that the annual demand of the items of CMP is growing and the company is quite effective in bring in a big number of clients at a prospective rate.
Together with it, the 2nd chart which reveals the yearly development in the Bonbons Cakes Case Study Help overall properties, reveals that the business is quite effective in including worth to its assets through its profits. The development in assets shows that the overall worth of the firm is also increasing with increasing the total incomes. (Unidentified, 2013).
Another monetary analysis of the business utilizing the given information could be the analysis concerning the distribution of overall revenues of the business. Huge part of the profits of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business could move towards other organisation sectors with a possible growth to accomplish its future advancement objective.
PESTEL Analysis
PESTEL analysis might be performed to find out the various external forces impacting the efficiency of the business and the recent trends in the external environment of the company. A short PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant influence on the state of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is highly monitored and assisted by the Promotion Department of the Communist Celebration of China. Therefore, it could be said that the general political forces affecting Bonbons Cakes Case Study Analysis company are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces impacting the publishing sector in basic and the CMP in particular includesthe rates of paper, the earnings level of customers, the inflation rate, and the total GDP growth of the country. All these forces combine effect the demand for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population development, the customer's choices towards checking out useful materials etc. China has the highest population on the planet with a high population development, showing the increasing number of consumers of the Bonbons Cakes Case Study Analysis. The consumer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP should concentrate on digital publishing to fulfill the altering consumer preferences.
Technological.
Technological forces impacting the CMP include the technological improvement in the reading methods and so on. Enhancement of science and technology in addition to the increase of digital publishing could decrease the need for the CMP products, if particular actions would not be taken soon.
Environmental.
Ecological forces impacting Bonbons Cakes Case Study Solution includes the issues of environmental communities over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing must not be harmful for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Government to be gone into in the publishing market.
Market Analysis (Porter's Five Forces Model).
Porter's Five Forces Model could be utilized to analyze the attractiveness of the publishing market China. A brief analysis of the Porter's 5 Forces is given as follows;.
Threat of New Entrants.
Dangers of brand-new entrants in the Chinese Publishing Market is moderate. The potential development in the market tends to bring in new entrants to the publishing market. Nevertheless, the existence of extreme competition and the requirement of huge capital tends to demotivate new entrants to enter in the market.
Hazard of Replacement.
Danger of Alternative is high for the Chinese Publishing Market. The replacement items for the published documents is the documents presented in the virtual libraries on specific sites. The altering consumer choices towards digital knowing increase the threat of replacement for the market.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The presence of a great deal of customers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. In addition to it, brand-new entrants are also participating in the marketplace increasing the competition for CMP.
Bargaining Power of Supplier.
The significant providers of the Bonbons Cakes Case Study Solution consist of the suppliers of the paper for releasing documents. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the general bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Negotiating power of buyer in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality documents at competitive costs.
Competitors Analysis.
CMP runs in a highly competitive market with the presence of a great deal of rivals. Nevertheless, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Bonbons Cakes Case Study Analysis include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the existing market scenario.
Posts and telecommunication Press (PTP).
It was also established in the exact same duration as Bonbons Cakes Case Study Help and CIP. It is also one of the prominent players in the publishing market with an annual overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing number of Consumers
• Growth opportunities.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Use of prospective resources in expansion.
• Danger of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to present using existing capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio provides high worth to customers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business segments to the brand-new one can lead the business to lose demand of its products in the market.
Suggestions
As the choices are shifting towards digital publishing and the business require an immediate service to avoid the declining market growth. The business might likewise consider the growth program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its item portfolio, the company should first gathers the data connected to the customer demand, the prospective markets, the government policies and the data associated with the competitors provided in the market. After that, the business must choose one prospective section for its preliminary offering. It must collect research that how it could distinguish its digital publishing from the existing rivals' items. The actions above the business ought to go for the preliminary offering. If the preliminary offering proves a success, the company needs to opt for the other markets. In this way the company would have the ability to execute its digital publishing program.
Conclusion
The development of the publishing industry is decreasing considering that 2008, revealing a danger to the company's long term presence, but the circumstance can be managed by considering a development plan in the future. The company could think about introducing digital publishingin its existing market to execute its development program at immediate basis and to prevent the risk of failure for entrance in the brand-new markets.
