Breitling Watches 3 Case Study Solution and Analysis
Intro
Breitling Watches 3 Case Study Help is the largest publishing company with a greatest market share in the China's book retail market. CMP offers a variety of services including; gathering information, processing details and communication services. Major service sectors of the business consist of; books, regulars, consultancy and distribution. The business has a huge item portfolio and its major products consist of books, periodicals, online media, exhibits, research study reports etc. Breitling Watches 3 Case Study Analysis has ended up being a specialized info service provider and a big thorough Science and Technology publishing business through the combination of print media, audio-visual media and the network media.
Critical Concerns
Although, Breitling Watches 3 Case Study Analysis has spent its 60 years journey efficiently, being a successful publishing house, however, the changing macro market patterns and forces bring particular difficulties to the publishing industry in general and CMP in particular. These factors consist of;
• Entryway of the brand-new publishing firms in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Improvement of science and technology.
The change of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the abilities of the business could be made use of to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Breitling Watches 3 Case Study Solution has particular strengths that can be made use of to lower the threats, get rid of the weak point and obtain the chances. Strengths of CMP are given as follows;
• The long term experience of Breitling Watches 3 Case Study Help in the publishing industry i.e. 60 years allows the business to supply high quality products at a lower cost using its prior experiences.
• The technical resources and abilities generated by its successful journey provide a competitive benefit to CMP.
• Large product portfolioof CMP assists it to diversify its danger and provide high value to its consumers.
• Strong monetary position permits the company to think about numerous advancement chances without any fear of raising fund externally.
Weak points
In addition to the strengths, the business has certain weaknesses which could increase constraints for the company in executing its advancement program. The weaknesses of Breitling Watches 3 Case Study Analysis are offered as follows;
• Despite of being a science and technology publishing firm, the business still has standard methods ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It needs to propose specific expansion strategies to prevent its dependence over the Chinese markets to attain long term growth.
Opportunities
Although, the growth of the publishing industry is decreasing given that 2008, affecting Breitling Watches 3 Case Study Solution too, but the development might be revived by availing specific chances provided in the market. The market opportunities for CMP consist of;
• The business might likewise introduce Digital Publishing by using its long term technical experience and a strong client acknowledgment in the market.
• CMP could think about an advancement program through the expansion towards foreign markets in order to minimize its dependence over Chinese markets by utilizing its huge funds.
Dangers
The altering macro patterns in the market and increasing competitors in the publishing market has positioned certain threats to Breitling Watches 3 Case Study Solution including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could lead to declining market share of Breitling Watches 3 Case Study Analysis due to the consumer shift towards virtual libraries.
• The presence of large number of rivals in the publishing market increase the hazard for CMP to lose its competitive position in the market, as competitors can acquire a strong consumer base by using certain methods like aggressive promotion, quality products, etc.
• Entrance of brand-new publishing firms in the industry along with existence of high competitors increases the risk of losing the customer base.
Financial Analysis.
Due to absence of information, the monetary ratios of CMP might not be determined. It might be evaluated from the Appendix III that the yearly total profits of Breitling Watches 3 Case Study Analysis during the period 2000-2012 are growing at a high development rate, showing that the annual need of the items of CMP is growing and the business is quite efficient in drawing in a big number of clients at a potential cost.
In addition to it, the second chart which reveals the yearly growth in the Breitling Watches 3 Case Study Solution overall possessions, shows that the business is quite effective in including value to its properties through its earnings. The development in assets shows that the total value of the company is also increasing with increasing the total profits. (Unknown, 2013).
Another financial analysis of the business utilizing the offered information could be the analysis relating to the circulation of total earnings of the company. Huge part of the earnings of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company could move towards other business segments with a possible development to attain its future advancement objective.
PESTEL Analysis
PESTEL analysis could be carried out to discover the different external forces impacting the performance of the company and the recent patterns in the external environment of the company. A quick PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable effect on the state of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is extremely supervised and directed by the Promotion Department of the Communist Party of China. It could be stated that the overall political forces impacting CMP organisation are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.
Affordable.
Economic forces affecting the publishing sector in basic and the Breitling Watches 3 Case Study Help in particular includesthe prices of paper, the income level of consumers, the inflation rate, and the overall GDP growth of the country. All these forces combine effect the need for the publishing market. Along with it, the financial policies related to the import of books impact the overall company at CPM. China's financial conditions are quite favorable for CMP with high GDP development and customer income level.
Social and Demographical.
The customer choices are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP should focus on digital publishing to fulfill the altering customer choices.
Technological.
Technological forces affecting the CMP include the technological advancement in the reading strategies etc. Improvement of science and innovation together with the rise of digital publishing could decrease the demand for the CMP items, if particular actions would not be taken soon.
Environmental.
Ecological forces impacting Breitling Watches 3 Case Study Solution consists of the issues of ecological communities over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing needs to not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal policies regarding the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be authorized initially by the Federal government to be entered in the publishing market. The regulation forbids direct involvement of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's 5 Forces Design).
Porter's 5 Forces Design could be utilized to evaluate the beauty of the publishing industry China. A brief analysis of the Porter's 5 Forces is provided as follows;.
Threat of New Entrants.
Threats of new entrants in the Chinese Publishing Industry is moderate. The potential growth in the industry tends to bring in new entrants to the publishing industry. The existence of intense competition and the requirement of huge capital tends to demotivate new entrants to go into in the market.
Danger of Alternative.
Risk of Alternative is high for the Chinese Publishing Market. The replacement items for the published files is the documents provided in the virtual libraries on specific sites. The changing customer choices towards digital learning increase the threat of substitution for the market.
Competitive Rivalry.
Competitive competition in the publishing industry is high. The presence of a great deal of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. Together with it, new entrants are likewise entering into the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The significant suppliers of the Breitling Watches 3 Case Study Help include the suppliers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the purchasers requires high quality files at competitive rates.
Competitors Analysis.
CMP operates in an extremely competitive market with the existence of large number of rivals. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Breitling Watches 3 Case Study Analysis consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis among the close competitors of CMP. Founded in the same duration, CIP publishes comparable kind of books. For a large time period, CIP held the biggest market share, and still ranks 3rd and second in various market sectors, with a major concentrate on instructional publications. CIP acts as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the market share of Breitling Watches 3 Case Study Solution quickly in the existing market circumstance.
Posts and telecommunication Press (PTP).
It was also established in the very same period as Breitling Watches 3 Case Study Help and CIP. It is also one of the popular players in the publishing market with a yearly total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing variety of Customers
• Development opportunities.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of potential resources in growth.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to introduce using current capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio offers high value to customers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sections to the new one can lead the business to lose need of its items in the market.
Suggestions
With the deep analysis of the external and internal environment of the business together with the industry analysis and the competitor analysis, Alternative 2 is recommended to CMP to attain its future advancement. As the preferences are moving towards digital publishing and the company need an immediate service to avoid the decreasing market growth. Introduction of digital publishing could show to be an immediate option with low amount of risk for the business. The business could likewise consider the growth program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its item portfolio, the business ought to initially gathers the data related to the consumer need, the possible markets, the federal government guidelines and the information related to the competitors provided in the market. If the initial offering proves a success, the business ought to go for the other markets. In this method the company would be able to execute its digital publishing program.
Conclusion
Although, the development of the publishing market is decreasing given that 2008, showing a hazard to the company's long term presence, however the scenario can be managed by thinking about a development strategy in the future. The company might think about introducing digital publishingin its existing market to implement its development program at instant basis and to avoid the danger of failure for entryway in the new markets.
