Breitling Watches Case Study Solution and Analysis
Introduction
Breitling Watches Case Study Help is the largest publishing business with a highest market share in the China's book retail market. CMP has ended up being a specialized details supplier and a large comprehensive Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Crucial Concerns
Although, Breitling Watches Case Study Solution has actually spent its 60 years journey efficiently, being a successful publishing house, nevertheless, the changing macro market trends and forces bring particular challenges to the publishing industry in basic and CMP in particular. These elements include;
• Entrance of the brand-new publishing companies in the market.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Improvement of science and technology.
The change of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the business could be made use of to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Breitling Watches Case Study Solution has certain strengths that can be used to minimize the threats, overcome the weakness and get the chances. Strengths of CMP are given as follows;
• The long term experience of Breitling Watches Case Study Help in the publishing industry i.e. 60 years allows the company to offer high quality products at a lower cost utilizing its previous experiences.
• The technical resources and capabilities created by its successful journey supply a competitive advantage to CMP.
• Huge product portfolioof CMP assists it to diversify its threat and supply high value to its clients.
• Strong monetary position permits the business to think about several advancement chances without any fear of raising fund externally.
Weak points
Together with the strengths, the business has particular weaknesses which could increase restraints for the company in implementing its advancement program. The weaknesses of Breitling Watches Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing company, the business still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It must propose particular growth strategies to avoid its reliance over the Chinese markets to accomplish long term development.
Opportunities
Although, the development of the publishing market is decreasing given that 2008, affecting Breitling Watches Case Study Help too, but the development might be revived by availing particular chances provided in the market. The marketplace opportunities for CMP include;
• The company could also introduce Digital Publishing by using its long term technical experience and a strong consumer recognition in the market.
• CMP might consider a development program through the expansion towards foreign markets in order to lower its reliance over Chinese markets by utilizing its large financial resources.
Risks
The altering macro patterns in the market and increasing competition in the publishing market has actually posed specific risks to Breitling Watches Case Study Solution including;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might cause decreasing market share of Breitling Watches Case Study Solution due to the customer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing industry increase the danger for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by using certain techniques like aggressive promo, quality products, and so on
• Entryway of new publishing firms in the market along with existence of high competitors increases the hazard of losing the client base.
Financial Analysis.
The business has a rather competitive financial performance. Due to lack of data, the monetary ratios of CMP might not be determined. However, the general financial efficiency of the company could be evaluated by using the graphs given in the case Appendices. It could be analyzed from the Appendix III that the yearly overall revenues of CMP throughout the duration 2000-2012 are growing at a high development rate, showing that the annual need of the items of Breitling Watches Case Study Analysis is growing and the business is rather effective in bring in a a great deal of customers at a possible price.
In addition to it, the 2nd chart which reveals the yearly growth in the Breitling Watches Case Study Analysis total assets, reveals that the business is rather efficient in including worth to its possessions through its revenues. The development in properties shows that the total value of the firm is likewise increasing with increasing the overall earnings. (Unknown, 2013).
Another financial analysis of the company using the offered information might be the analysis concerning the distribution of total earnings of the business. Huge part of the incomes of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business could move towards other service sectors with a potential development to achieve its future development goal.
PESTEL Analysis
PESTEL analysis could be carried out to learn the numerous external forces affecting the performance of the company and the current trends in the external environment of the company. A brief PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the frame of mind of individuals about the communist ideology of the government, therefore, the publishing sector is extremely supervised and guided by the Promotion Department of the Communist Celebration of China. Therefore, it could be stated that the general political forces impacting Breitling Watches Case Study Analysis service are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Affordable.
Economic forces affecting the publishing sector in general and the Breitling Watches Case Study Solution in specific includesthe prices of paper, the income level of consumers, the inflation rate, and the general GDP development of the nation. All these forces integrate impact the need for the publishing market. Together with it, the economic policies connected to the import of books affect the general company at CPM. China's economic conditions are rather favorable for CMP with high GDP growth and customer income level.
Social and Demographical.
Social and demographical forces include the population development, the consumer's preferences towards checking out useful materials and so on. China has the highest population worldwide with a high population development, showing the increasing variety of customers of the Breitling Watches Case Study Analysis. The consumer preferences are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP must focus on digital publishing to fulfill the altering consumer choices.
Technological.
Technological forces affecting the CMP include the technological advancement in the reading strategies and so on. Enhancement of science and innovation in addition to the rise of digital publishing could minimize the demand for the CMP items, if specific actions would not be taken quickly.
Environmental.
Ecological forces affecting Breitling Watches Case Study Solution consists of the concerns of environmental neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink used while publishing must not be hazardous for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be approved initially by the Government to be gone into in the publishing market.
Market Analysis (Porter's Five Forces Design).
Porter's Five Forces Design could be used to examine the appearance of the publishing market China. A brief analysis of the Porter's 5 Forces is offered as follows;.
Hazard of New Entrants.
Dangers of new entrants in the Chinese Publishing Industry is moderate. The potential development in the industry tends to attract new entrants to the publishing industry. Nevertheless, the presence of extreme competition and the requirement of huge capital tends to demotivate new entrants to enter in the marketplace.
Risk of Replacement.
Risk of Replacement is high for the Chinese Publishing Market. The substitute items for the published files is the files presented in the digital libraries on particular sites. The altering consumer preferences towards digital knowing increase the danger of replacement for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, new entrants are likewise entering into the market increasing the competitors for CMP.
Bargaining Power of Provider.
The major suppliers of the Breitling Watches Case Study Solution include the providers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality files at competitive prices.
Competitors Analysis.
CMP runs in an extremely competitive market with the presence of a great deal of rivals. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Breitling Watches Case Study Solution consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close rivals of CMP. Founded in the exact same duration, CIP publishes comparable kind of books. For a big period, CIP held the largest market share, and still ranks 3rd and 2nd in various market sectors, with a major concentrate on educational publications. CIP functions as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the marketplace share of Breitling Watches Case Study Help quickly in the current market scenario.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also founded in the same duration as CMP and CIP. It ranks sixth in the state-owned publishers in regards to organisation scale. It is likewise one of the prominent players in the publishing industry with an annual total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing number of Customers
• Growth opportunities.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Use of prospective resources in growth.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce using present abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio offers high worth to clients.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sections to the new one can lead the business to lose need of its products in the market.
Suggestions
With the deep analysis of the internal and external environment of the company together with the industry analysis and the rival analysis, Alternative 2 is recommended to CMP to achieve its future development. As the choices are moving towards digital publishing and the company need an instant option to prevent the declining industry growth. For that reason, intro of digital publishing could show to be an immediate service with low quantity of threat for the company. However, the company might likewise consider the expansion program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its item portfolio, the business should initially collects the information related to the consumer demand, the potential markets, the federal government policies and the information connected to the rivals presented in the market. After that, the business ought to choose one possible segment for its preliminary offering. It needs to collect research that how it could separate its digital publishing from the existing competitors' products. After all the actions above the company ought to opt for the preliminary offering. The business needs to go for the other markets if the initial offering shows a success. In this method the business would have the ability to execute its digital publishing program.
Conclusion
The development of the publishing market is declining since 2008, showing a hazard to the company's long term existence, however the circumstance can be managed by thinking about an advancement strategy in the future. The business could consider introducing digital publishingin its existing market to implement its development program at immediate basis and to prevent the risk of failure for entryway in the new markets.
