Centurian Media Doing The Right Things Case Study Solution and Analysis
Intro
Centurian Media Doing The Right Things Case Study Analysis is the biggest publishing business with a greatest market share in the China's book retail market. CMP supplies a number of services consisting of; collecting information, processing info and interaction services. Significant service segments of the business include; books, periodicals, consultancy and distribution. The business has a huge item portfolio and its major products consist of books, regulars, online media, exhibits, research study reports etc. Centurian Media Doing The Right Things Case Study Help has actually become a specialized info service provider and a big comprehensive Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Vital Concerns
Although, Centurian Media Doing The Right Things Case Study Solution has actually invested its 60 years journey efficiently, being a successful publishing home, nevertheless, the altering macro market trends and forces bring particular difficulties to the publishing industry in basic and CMP in particular. These aspects include;
• Entryway of the brand-new publishing firms in the industry.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and innovation.
The improvement of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the business could be utilized to pursue the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Centurian Media Doing The Right Things Case Study Analysis has particular strengths that can be used to decrease the threats, get rid of the weak point and get the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Centurian Media Doing The Right Things Case Study Help in the publishing industry i.e. 60 years permits the company to supply high quality items at a lower cost using its prior experiences.
• The technical resources and capabilities created by its successful journey supply a competitive advantage to CMP.
• Huge product portfolioof CMP assists it to diversify its threat and offer high value to its clients.
• Strong monetary position enables the business to consider numerous development opportunities with no worry of raising fund externally.
Weak points
Along with the strengths, the company has particular weaknesses which could increase constraints for the business in executing its development program. The weak points of Centurian Media Doing The Right Things Case Study Help are given as follows;
• Despite of being a science and technology publishing firm, the company still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It must propose specific expansion strategies to prevent its dependence over the Chinese markets to accomplish long term development.
Opportunities
The growth of the publishing market is declining given that 2008, impacting Centurian Media Doing The Right Things Case Study Solution as well, however the growth might be restored by availing specific chances presented in the market. The marketplace chances for CMP include;
• The business might likewise introduce Digital Publishing by utilizing its long term technical experience and a strong client recognition in the market.
• CMP could consider a development program through the expansion towards foreign markets in order to minimize its dependence over Chinese markets by utilizing its huge funds.
Threats
The changing macro trends in the market and increasing competitors in the publishing market has actually postured particular hazards to Centurian Media Doing The Right Things Case Study Solution including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries might cause decreasing market share of Centurian Media Doing The Right Things Case Study Help due to the customer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing industry increase the risk for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by utilizing particular methods like aggressive promo, quality products, and so on
• Entrance of brand-new publishing companies in the industry along with existence of high competition increases the threat of losing the consumer base.
Monetary Analysis.
The company has a rather competitive monetary performance. Due to lack of data, the monetary ratios of CMP might not be calculated. The overall monetary efficiency of the company could be examined by utilizing the charts provided in the case Appendices. It might be analyzed from the Appendix III that the yearly overall earnings of CMP throughout the duration 2000-2012 are growing at a high development rate, revealing that the yearly demand of the products of Centurian Media Doing The Right Things Case Study Help is growing and the company is quite effective in bring in a a great deal of clients at a prospective price.
In addition to it, the second graph which reveals the yearly development in the Centurian Media Doing The Right Things Case Study Analysis overall properties, shows that the company is quite efficient in adding worth to its possessions through its earnings. The growth in properties reveals that the total worth of the firm is also increasing with increasing the total profits. (Unknown, 2013).
Another monetary analysis of the company utilizing the provided data might be the analysis concerning the distribution of overall revenues of the company. Huge part of the revenues of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business could move towards other organisation segments with a prospective growth to accomplish its future advancement objective.
PESTEL Analysis
PESTEL analysis could be carried out to find out the different external forces affecting the performance of the company and the current patterns in the external environment of the business. A brief PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial effect on the frame of mind of individuals about the communist ideology of the federal government, for that reason, the publishing sector is extremely monitored and directed by the Promotion Department of the Communist Party of China. It might be stated that the overall political forces affecting CMP business are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Affordable.
Economic forces affecting the publishing sector in general and the Centurian Media Doing The Right Things Case Study Analysis in particular includesthe rates of paper, the income level of customers, the inflation rate, and the general GDP growth of the nation. All these forces integrate effect the demand for the publishing market. In addition to it, the economic policies related to the import of books affect the overall organisation at CPM. However, China's economic conditions are quite favorable for CMP with high GDP growth and consumer earnings level.
Social and Demographical.
The customer preferences are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP must focus on digital publishing to meet the altering customer preferences.
Technological.
Technological forces affecting the CMP include the technological improvement in the reading strategies etc. Enhancement of science and technology along with the increase of digital publishing might minimize the demand for the CMP items, if certain actions would not be taken quickly.
Environmental.
Environmental forces impacting Centurian Media Doing The Right Things Case Study Help includes the concerns of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink used while publishing needs to not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Regulation 1997 needs the publishers to be authorized first by the Government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Model).
Porter's Five Forces Model might be utilized to evaluate the attractiveness of the publishing market China. A quick analysis of the Porter's Five Forces is offered as follows;.
Risk of New Entrants.
Dangers of new entrants in the Chinese Publishing Industry is moderate. The possible growth in the industry tends to bring in new entrants to the publishing market. Nevertheless, the presence of extreme competition and the requirement of big capital tends to demotivate new entrants to go into in the marketplace.
Threat of Replacement.
Hazard of Substitution is high for the Chinese Publishing Market. The replacement products for the released files is the files presented in the digital libraries on specific sites. The changing customer preferences towards digital knowing increase the danger of substitution for the market.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The existence of a great deal of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. In addition to it, brand-new entrants are likewise entering into the market increasing the competition for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Centurian Media Doing The Right Things Case Study Analysis consist of the suppliers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the general bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of purchaser in the publishing market is high. Due to the existence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality files at competitive rates.
Competitors Analysis.
CMP runs in an extremely competitive market with the presence of large number of competitors. However, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Centurian Media Doing The Right Things Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close competitors of CMP. Established in the very same period, CIP publishes similar type of books. For a big time period, CIP held the largest market share, and still ranks 2nd and 3rd in various market segments, with a major concentrate on educational publications. CIP acts as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of Centurian Media Doing The Right Things Case Study Solution easily in the present market circumstance.
Posts and telecommunication Press (PTP).
It was likewise founded in the very same duration as Centurian Media Doing The Right Things Case Study Solution and CIP. It is likewise one of the prominent players in the publishing industry with an annual overall earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Customers
• Development chances.
• Avoiding the effect of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in growth.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce utilizing existing abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to clients.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation segments to the new one can lead the company to lose need of its products in the market.
Suggestions
As the choices are moving towards digital publishing and the company require an instant solution to prevent the declining market growth. The company could likewise think about the growth program after the success of its digital publishing program.
Application
In order to present digital publishing in its product portfolio, the company must initially gathers the data related to the consumer demand, the prospective markets, the federal government guidelines and the data related to the rivals presented in the market. If the preliminary offering shows a success, the business should go for the other markets. In this method the company would be able to implement its digital publishing program.
Conclusion
The growth of the publishing market is declining because 2008, revealing a danger to the company's long term presence, however the circumstance can be controlled by considering a development strategy in the future. The company could think about introducing digital publishingin its existing market to implement its development program at instant basis and to avoid the risk of failure for entryway in the new markets.
