Challenges In Developing Products Case Study Solution and Analysis
Introduction
Challenges In Developing Products Case Study Solution is the biggest publishing company with a greatest market share in the China's book retail market. CMP supplies a variety of services consisting of; collecting information, processing information and interaction services. Major business sectors of the company consist of; books, regulars, consultancy and distribution. The business has a large product portfolio and its significant products consist of books, periodicals, online media, exhibits, research study reports etc. Challenges In Developing Products Case Study Help has ended up being a specialized details supplier and a big extensive Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.
Important Issues
CMP has actually spent its 60 years journey efficiently, being a successful publishing house, however, the changing macro market trends and forces bring specific obstacles to the publishing industry in general and Challenges In Developing Products Case Study Solution in particular. These aspects consist of;
• Entrance of the new publishing companies in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Enhancement of science and technology.
The transformation of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the abilities of the business could be used to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Challenges In Developing Products Case Study Solution has particular strengths that can be used to decrease the hazards, get rid of the weak point and avail the chances. Strengths of CMP are offered as follows;
• The long term experience of Challenges In Developing Products Case Study Help in the publishing industry i.e. 60 years allows the company to supply high quality products at a lower cost utilizing its previous experiences.
• The technical resources and abilities generated by its effective journey provide a competitive advantage to CMP.
• Huge item portfolioof CMP assists it to diversify its threat and provide high value to its consumers.
• Strong financial position permits the business to think about numerous development chances with no fear of raising fund externally.
Weak points
In addition to the strengths, the business has specific weak points which might increase restrictions for the company in executing its advancement program. The weak points of Challenges In Developing Products Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing company, the company still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It must propose specific growth strategies to avoid its reliance over the Chinese markets to accomplish long term growth.
Opportunities
Although, the development of the publishing industry is declining considering that 2008, impacting Challenges In Developing Products Case Study Solution too, but the development could be restored by availing certain chances presented in the market. The market opportunities for CMP consist of;
• The company could also introduce Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP could consider an advancement program through the expansion towards foreign markets in order to minimize its reliance over Chinese markets by utilizing its vast funds.
Risks
The altering macro trends in the market and increasing competition in the publishing industry has posed certain hazards to Challenges In Developing Products Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might cause decreasing market share of Challenges In Developing Products Case Study Analysis due to the consumer shift towards virtual libraries.
• The existence of a great deal of rivals in the publishing market increase the hazard for CMP to lose its competitive position in the market, as competitors can gain a strong customer base by using particular strategies like aggressive promo, quality products, etc.
• Entrance of brand-new publishing firms in the market together with presence of high competition increases the danger of losing the consumer base.
Financial Analysis.
The business has a rather competitive monetary performance. Due to lack of information, the financial ratios of CMP could not be determined. The total monetary performance of the business might be analyzed by utilizing the graphs provided in the case Appendices. It might be examined from the Appendix III that the yearly total revenues of CMP during the duration 2000-2012 are growing at a high development rate, showing that the annual demand of the products of Challenges In Developing Products Case Study Solution is growing and the company is rather efficient in drawing in a a great deal of clients at a prospective price.
In addition to it, the second graph which shows the yearly development in the Challenges In Developing Products Case Study Analysis total properties, shows that the company is quite efficient in including value to its possessions through its revenues. The development in properties reveals that the total worth of the firm is likewise increasing with increasing the overall earnings. (Unknown, 2013).
Another monetary analysis of the company using the provided data could be the analysis relating to the circulation of overall profits of the company. Huge part of the revenues of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business might move towards other company segments with a potential development to achieve its future development objective.
PESTEL Analysis
PESTEL analysis could be conducted to find out the numerous external forces impacting the performance of the business and the current trends in the external environment of the business. A brief PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial effect on the frame of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is highly monitored and directed by the Publicity Department of the Communist Celebration of China. It could be stated that the general political forces affecting CMP business are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces affecting the publishing sector in basic and the CMP in specific includesthe costs of paper, the earnings level of customers, the inflation rate, and the overall GDP growth of the nation. All these forces combine effect the need for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population development, the consumer's choices towards checking out informative materials and so on. China has the greatest population in the world with a high population growth, showing the increasing number of consumers of the Challenges In Developing Products Case Study Analysis. Nevertheless, the consumer choices are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP should focus on digital publishing to fulfill the changing customer preferences.
Technological.
Technological forces impacting the CMP include the technological improvement in the reading techniques and so on. Enhancement of science and innovation along with the rise of digital publishing might decrease the demand for the CMP items, if certain actions would not be taken soon.
Environmental.
Environmental forces affecting Challenges In Developing Products Case Study Help includes the concerns of environmental communities over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink used while publishing ought to not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal guidelines regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be authorized first by the Federal government to be gone into in the publishing market. The regulation forbids direct involvement of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's 5 Forces Design).
Porter's Five Forces Model could be used to evaluate the beauty of the publishing market China. A quick analysis of the Porter's 5 Forces is given as follows;.
Risk of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Market is moderate. The potential development in the market tends to attract brand-new entrants to the publishing industry. The presence of extreme competition and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.
Risk of Replacement.
Hazard of Alternative is high for the Chinese Publishing Industry. The replacement items for the published files is the documents presented in the virtual libraries on specific websites. The changing customer choices towards digital knowing increase the risk of alternative for the market.
Competitive Rivalry.
Competitive competition in the publishing industry is high. The existence of large number of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, new entrants are also entering into the marketplace increasing the competitors for CMP.
Bargaining Power of Provider.
The significant providers of the Challenges In Developing Products Case Study Analysis consist of the suppliers of the paper for publishing files. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Haggling power of buyer in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive costs.
Competitors Analysis.
CMP operates in an extremely competitive market with the existence of a great deal of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Challenges In Developing Products Case Study Help consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the existing market circumstance.
Posts and telecommunication Press (PTP).
It was also founded in the same duration as Challenges In Developing Products Case Study Analysis and CIP. It is also one of the popular gamers in the publishing market with a yearly overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing variety of Consumers
• Growth opportunities.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in growth.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce using existing abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio offers high value to customers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sections to the new one can lead the business to lose demand of its products in the market.
Recommendations
With the deep analysis of the external and internal environment of the company in addition to the market analysis and the rival analysis, Alternative 2 is advised to CMP to attain its future advancement. As the choices are shifting towards digital publishing and the business need an instant service to avoid the decreasing industry development. Intro of digital publishing might show to be an immediate option with low amount of danger for the business. The company might also think about the growth program after the success of its digital publishing program.
Execution
In order to present digital publishing in its product portfolio, the company needs to initially collects the information related to the customer need, the prospective markets, the federal government regulations and the information related to the competitors provided in the market. If the initial offering shows a success, the business needs to go for the other markets. In this method the business would be able to execute its digital publishing program.
Conclusion
The development of the publishing industry is decreasing since 2008, showing a risk to the company's long term presence, but the situation can be managed by thinking about an advancement strategy in the future. The company could think about introducing digital publishingin its existing market to execute its advancement program at immediate basis and to prevent the danger of failure for entryway in the new markets.
