Coca Cola Strategic Marketing Analysis 2 Case Study Solution and Analysis
Introduction
Coca Cola Strategic Marketing Analysis 2 Case Study Solution is the largest publishing business with a highest market share in the China's book retail market. CMP supplies a number of services consisting of; gathering details, processing info and communication services. Major business segments of the company include; books, periodicals, consultancy and distribution. The business has a huge item portfolio and its major items consist of books, periodicals, online media, exhibitions, research reports etc. Coca Cola Strategic Marketing Analysis 2 Case Study Help has ended up being a specialized info service provider and a big comprehensive Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Important Problems
Although, Coca Cola Strategic Marketing Analysis 2 Case Study Analysis has actually spent its 60 years journey efficiently, being a successful publishing home, nevertheless, the changing macro market patterns and forces bring specific difficulties to the publishing industry in basic and CMP in particular. These elements include;
• Entrance of the brand-new publishing companies in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and innovation.
The improvement of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the company could be made use of to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Coca Cola Strategic Marketing Analysis 2 Case Study Solution has particular strengths that can be used to reduce the dangers, overcome the weakness and get the chances. Strengths of CMP are offered as follows;
• The long term experience of Coca Cola Strategic Marketing Analysis 2 Case Study Analysis in the publishing industry i.e. 60 years permits the business to provide high quality items at a lower expense utilizing its prior experiences.
• The technical resources and abilities created by its successful journey offer a competitive benefit to CMP.
• Huge item portfolioof CMP helps it to diversify its risk and offer high value to its customers.
• Strong financial position allows the company to consider numerous development chances with no worry of raising fund externally.
Weaknesses
In addition to the strengths, the company has certain weaknesses which might increase restraints for the business in implementing its advancement program. The weaknesses of Coca Cola Strategic Marketing Analysis 2 Case Study Help are given as follows;
• Despite of being a science and technology publishing firm, the business still has conventional methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It ought to propose particular expansion plans to avoid its dependence over the Chinese markets to accomplish long term development.
Opportunities
The growth of the publishing market is declining since 2008, impacting Coca Cola Strategic Marketing Analysis 2 Case Study Help as well, however the growth could be revived by availing specific chances presented in the market. The market opportunities for CMP include;
• The company could likewise introduce Digital Publishing by utilizing its long term technical experience and a strong client acknowledgment in the market.
• CMP could consider an advancement program through the growth towards foreign markets in order to decrease its reliance over Chinese markets by utilizing its huge funds.
Risks
The altering macro patterns in the market and increasing competition in the publishing market has actually postured specific threats to Coca Cola Strategic Marketing Analysis 2 Case Study Analysis consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could result in decreasing market share of Coca Cola Strategic Marketing Analysis 2 Case Study Solution due to the customer shift towards virtual libraries.
• The existence of a great deal of rivals in the publishing industry increase the threat for CMP to lose its competitive position in the market, as competitors can gain a strong consumer base by utilizing particular methods like aggressive promotion, quality items, and so on
• Entrance of brand-new publishing firms in the industry in addition to existence of high competition increases the threat of losing the client base.
Financial Analysis.
The company has a quite competitive financial performance. Due to absence of information, the financial ratios of CMP could not be computed. Nevertheless, the overall financial performance of the business could be examined by utilizing the graphs given in the case Appendices. It could be examined from the Appendix III that the yearly total revenues of CMP throughout the duration 2000-2012 are growing at a high development rate, revealing that the annual demand of the products of Coca Cola Strategic Marketing Analysis 2 Case Study Help is growing and the business is quite efficient in attracting a a great deal of customers at a prospective price.
In addition to it, the 2nd graph which reveals the yearly development in the Coca Cola Strategic Marketing Analysis 2 Case Study Help overall properties, reveals that the company is quite effective in adding value to its properties through its earnings. The development in properties reveals that the total value of the company is likewise increasing with increasing the total profits. (Unknown, 2013).
Another financial analysis of the company using the given information could be the analysis regarding the circulation of overall incomes of the company. Huge part of the profits of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business might move towards other business segments with a potential growth to accomplish its future advancement goal.
PESTEL Analysis
PESTEL analysis could be performed to learn the numerous external forces affecting the efficiency of the company and the recent patterns in the external environment of the company. A short PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a considerable influence on the mindset of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and directed by the Promotion Department of the Communist Party of China. Therefore, it might be said that the general political forces impacting Coca Cola Strategic Marketing Analysis 2 Case Study Help company are high. The government policies relating to the publishing sector are also increasing with the passage of time.
Cost-effective.
Financial forces impacting the publishing sector in general and the CMP in particular includesthe costs of paper, the income level of consumers, the inflation rate, and the general GDP development of the nation. All these forces integrate impact the need for the publishing market.
Social and Demographical.
The customer choices are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP should focus on digital publishing to meet the changing customer choices.
Technological.
Technological forces affecting the CMP consist of the technological improvement in the reading strategies and so on. Improvement of science and technology along with the increase of digital publishing could lower the need for the CMP products, if particular actions would not be taken quickly.
Environmental.
Environmental forces impacting Coca Cola Strategic Marketing Analysis 2 Case Study Solution consists of the issues of environmental neighborhoods over the use of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing should not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be approved first by the Government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Model).
Porter's 5 Forces Model could be utilized to examine the attractiveness of the publishing market China. A quick analysis of the Porter's 5 Forces is provided as follows;.
Danger of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Industry is moderate. The potential growth in the industry tends to draw in new entrants to the publishing market. The presence of extreme competition and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.
Hazard of Alternative.
Threat of Alternative is high for the Chinese Publishing Market. The alternative products for the released files is the files provided in the digital libraries on specific sites. The altering customer choices towards digital knowing increase the threat of substitution for the industry.
Competitive Rivalry.
Competitive competition in the publishing market is high. The existence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. In addition to it, new entrants are also participating in the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Coca Cola Strategic Marketing Analysis 2 Case Study Analysis include the providers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Haggling power of purchaser in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality documents at competitive costs.
Competitors Analysis.
CMP runs in an extremely competitive industry with the presence of a great deal of competitors. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Coca Cola Strategic Marketing Analysis 2 Case Study Solution consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close rivals of CMP. Established in the same duration, CIP releases comparable type of books. For a large period, CIP held the biggest market share, and still ranks 2nd and third in numerous market sections, with a major focus on instructional publications. CIP serves as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the market share of Coca Cola Strategic Marketing Analysis 2 Case Study Solution easily in the present market situation.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise founded in the same period as CMP and CIP. It ranks 6th in the state-owned publishers in regards to business scale. It is also among the popular players in the publishing industry with an annual overall profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Consumers
• Growth chances.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Use of potential resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce utilizing present abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to customers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sectors to the new one can lead the company to lose need of its products in the market.
Suggestions
With the deep analysis of the external and internal environment of the business in addition to the market analysis and the rival analysis, Alternative 2 is suggested to CMP to achieve its future advancement. As the preferences are shifting towards digital publishing and the business require an immediate option to prevent the decreasing market growth. Therefore, intro of digital publishing could prove to be an instant service with low quantity of threat for the business. The business could also think about the growth program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its product portfolio, the business needs to first collects the information associated with the customer demand, the potential markets, the government policies and the information connected to the competitors presented in the market. After that, the business should choose one potential section for its preliminary offering. It ought to gather research study that how it could differentiate its digital publishing from the existing rivals' items. The actions above the company ought to go for the preliminary offering. If the preliminary offering proves a success, the company should opt for the other markets. In this method the company would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing market is declining given that 2008, showing a hazard to the business's long term presence, but the situation can be controlled by considering an advancement plan in the future. The company might think about introducing digital publishingin its existing market to implement its advancement program at instant basis and to prevent the risk of failure for entryway in the brand-new markets.
