Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Solution and Analysis
Intro
Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Analysis is the largest publishing business with a highest market share in the China's book retail market. CMP offers a number of services including; collecting info, processing details and interaction services. Major business segments of the company consist of; books, periodicals, consultancy and distribution. The business has a vast item portfolio and its significant items include books, periodicals, online media, exhibitions, research reports etc. Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Solution has ended up being a specialized details service provider and a big detailed Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.
Vital Problems
Although, Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Solution has invested its 60 years journey smoothly, being a successful publishing home, however, the altering macro market trends and forces bring certain challenges to the publishing industry in general and CMP in particular. These elements include;
• Entryway of the new publishing companies in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and technology.
The transformation of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the business could be utilized to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Analysis has particular strengths that can be made use of to lower the risks, conquer the weakness and obtain the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Solution in the publishing market i.e. 60 years enables the company to supply high quality items at a lower cost using its prior experiences.
• The technical resources and abilities generated by its effective journey provide a competitive benefit to CMP.
• Vast product portfolioof CMP helps it to diversify its risk and offer high value to its consumers.
• Strong financial position allows the business to think about numerous advancement opportunities without any fear of raising fund externally.
Weak points
Together with the strengths, the company has certain weaknesses which could increase constraints for the business in executing its advancement program. The weak points of Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Solution are provided as follows;
• Despite of being a science and innovation publishing company, the company still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It needs to propose certain growth plans to prevent its reliance over the Chinese markets to accomplish long term growth.
Opportunities
The development of the publishing industry is decreasing because 2008, impacting Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Analysis as well, however the growth might be restored by availing certain chances provided in the market. The market opportunities for CMP consist of;
• The company might also introduce Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP could consider an advancement program through the growth towards foreign markets in order to decrease its reliance over Chinese markets by utilizing its vast funds.
Threats
The altering macro trends in the market and increasing competition in the publishing market has actually posed particular hazards to Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Help consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could lead to decreasing market share of Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Help due to the customer shift towards virtual libraries.
• The existence of a great deal of rivals in the publishing market increase the danger for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by utilizing specific strategies like aggressive promotion, quality items, etc.
• Entryway of brand-new publishing companies in the industry in addition to existence of high competitors increases the risk of losing the consumer base.
Financial Analysis.
The business has a quite competitive financial performance. Due to absence of data, the financial ratios of CMP might not be calculated. The general monetary performance of the business could be examined by utilizing the graphs given in the case Appendices. It could be evaluated from the Appendix III that the annual total revenues of CMP throughout the period 2000-2012 are growing at a high growth rate, showing that the annual need of the items of Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Help is growing and the company is quite efficient in bring in a large number of consumers at a possible rate.
In addition to it, the second graph which reveals the annual growth in the Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Analysis overall assets, reveals that the business is rather efficient in adding value to its assets through its revenues. The growth in properties reveals that the total value of the firm is also increasing with increasing the overall earnings. (Unknown, 2013).
Another financial analysis of the company utilizing the given data could be the analysis regarding the circulation of total incomes of the company. Huge part of the profits of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business might move towards other business segments with a potential development to achieve its future advancement goal.
PESTEL Analysis
PESTEL analysis could be performed to learn the various external forces impacting the performance of the company and the current patterns in the external environment of the business. A quick PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable impact on the mindset of the people about the communist ideology of the government, for that reason, the publishing sector is highly supervised and guided by the Publicity Department of the Communist Party of China. It could be stated that the total political forces affecting CMP business are high. The government policies concerning the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces impacting the publishing sector in general and the CMP in specific includesthe prices of paper, the income level of consumers, the inflation rate, and the general GDP growth of the nation. All these forces integrate effect the need for the publishing market.
Social and Demographical.
The customer choices are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP needs to focus on digital publishing to fulfill the changing customer choices.
Technological.
Technological forces impacting the CMP consist of the technological development in the reading techniques and so on. Improvement of science and innovation together with the increase of digital publishing could decrease the need for the CMP items, if particular actions would not be taken quickly.
Environmental.
Environmental forces impacting Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Analysis includes the issues of environmental neighborhoods over the use of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink used while publishing ought to not be harmful for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. The legal policies regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be authorized first by the Government to be gone into in the publishing market. The regulation forbids direct involvement of foreign entities and people in the publishing sector.
Industry Analysis (Porter's 5 Forces Model).
Porter's Five Forces Model could be used to analyze the attractiveness of the publishing industry China. A brief analysis of the Porter's 5 Forces is given as follows;.
Threat of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective development in the industry tends to draw in brand-new entrants to the publishing industry. The existence of intense competitors and the requirement of huge capital tends to demotivate new entrants to enter in the market.
Threat of Substitution.
Threat of Replacement is high for the Chinese Publishing Market. The alternative items for the released files is the files provided in the digital libraries on specific websites. The altering customer choices towards digital learning increase the hazard of replacement for the market.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The existence of a great deal of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive rivalry for CMP. In addition to it, brand-new entrants are likewise participating in the market increasing the competitors for CMP.
Bargaining Power of Provider.
The major suppliers of the Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Analysis consist of the suppliers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the general bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Haggling power of buyer in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality documents at competitive rates.
Competitors Analysis.
CMP runs in a highly competitive industry with the presence of a great deal of rivals. The company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Help consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP quickly in the current market scenario.
Posts and telecommunication Press (PTP).
It was likewise founded in the exact same duration as Cognizant 20 Embedding Community And Knowledge Into Work Processes Case Study Help and CIP. It is also one of the prominent gamers in the publishing industry with an annual overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing number of Customers
• Growth opportunities.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in growth.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using present capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high worth to clients.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business segments to the brand-new one can lead the company to lose demand of its items in the market.
Recommendations
As the preferences are shifting towards digital publishing and the business need an instant option to prevent the decreasing industry development. The company could also consider the growth program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its item portfolio, the business must first gathers the data related to the consumer need, the prospective markets, the government guidelines and the data associated with the competitors provided in the market. After that, the company should choose one prospective segment for its preliminary offering. It should collect research that how it might distinguish its digital publishing from the existing competitors' products. The actions above the company need to go for the initial offering. The company should go for the other markets if the initial offering proves a success. In this way the company would have the ability to implement its digital publishing program.
Conclusion
The development of the publishing industry is declining since 2008, showing a threat to the company's long term presence, but the situation can be controlled by thinking about a development plan in the future. The company might think about introducing digital publishingin its existing market to execute its development program at immediate basis and to prevent the threat of failure for entrance in the new markets.
