Colgate Palmolive Staying Ahead In Oral Care Case Study Solution and Analysis
Intro
Colgate Palmolive Staying Ahead In Oral Care Case Study Analysis is the largest publishing company with a greatest market share in the China's book retail market. CMP supplies a variety of services including; gathering information, processing information and interaction services. Major business sections of the business include; books, regulars, consultancy and circulation. The company has a large product portfolio and its major products include books, periodicals, online media, exhibits, research reports etc. Colgate Palmolive Staying Ahead In Oral Care Case Study Analysis has actually become a specialized details company and a large comprehensive Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Critical Issues
CMP has actually spent its 60 years journey efficiently, being an effective publishing house, nevertheless, the altering macro market patterns and forces bring particular obstacles to the publishing industry in general and Colgate Palmolive Staying Ahead In Oral Care Case Study Analysis in specific. These aspects include;
• Entryway of the new publishing firms in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Improvement of science and innovation.
The change of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the capabilities of the business could be used to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Colgate Palmolive Staying Ahead In Oral Care Case Study Solution has specific strengths that can be made use of to lower the risks, conquer the weakness and obtain the chances. Strengths of CMP are offered as follows;
• The long term experience of Colgate Palmolive Staying Ahead In Oral Care Case Study Help in the publishing industry i.e. 60 years enables the company to offer high quality items at a lower cost utilizing its prior experiences.
• The technical resources and capabilities created by its successful journey offer a competitive advantage to CMP.
• Huge product portfolioof CMP assists it to diversify its threat and offer high worth to its consumers.
• Strong financial position enables the business to think about several development opportunities with no worry of raising fund externally.
Weak points
Along with the strengths, the company has specific weaknesses which might increase constraints for the company in implementing its development program. The weak points of Colgate Palmolive Staying Ahead In Oral Care Case Study Solution are offered as follows;
• Despite of being a science and technology publishing firm, the company still has traditional ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It ought to propose particular expansion plans to prevent its reliance over the Chinese markets to accomplish long term growth.
Opportunities
Although, the growth of the publishing market is decreasing since 2008, affecting Colgate Palmolive Staying Ahead In Oral Care Case Study Solution too, but the growth might be restored by availing certain opportunities provided in the market. The market opportunities for CMP include;
• The business could likewise introduce Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP might consider an advancement program through the expansion towards foreign markets in order to lower its reliance over Chinese markets by using its large financial resources.
Dangers
The changing macro trends in the market and increasing competitors in the publishing market has actually postured particular risks to Colgate Palmolive Staying Ahead In Oral Care Case Study Analysis including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries might cause decreasing market share of Colgate Palmolive Staying Ahead In Oral Care Case Study Help due to the consumer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing market increase the danger for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by utilizing certain methods like aggressive promo, quality products, and so on
• Entrance of new publishing companies in the market in addition to presence of high competition increases the threat of losing the client base.
Financial Analysis.
Due to lack of information, the monetary ratios of CMP might not be computed. It could be evaluated from the Appendix III that the annual overall incomes of Colgate Palmolive Staying Ahead In Oral Care Case Study Analysis throughout the duration 2000-2012 are growing at a high growth rate, revealing that the yearly demand of the products of CMP is growing and the company is rather effective in attracting a large number of customers at a potential rate.
Together with it, the 2nd graph which reveals the annual development in the Colgate Palmolive Staying Ahead In Oral Care Case Study Solution overall assets, shows that the company is rather efficient in adding worth to its assets through its profits. The development in assets shows that the total worth of the firm is also increasing with increasing the overall incomes. (Unidentified, 2013).
Another financial analysis of the business using the provided information could be the analysis relating to the circulation of overall earnings of the company. Major part of the incomes of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company could move towards other company segments with a potential development to accomplish its future development objective.
PESTEL Analysis
PESTEL analysis could be performed to find out the various external forces affecting the performance of the company and the current trends in the external environment of the company. A brief PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable effect on the frame of mind of individuals about the communist ideology of the government, therefore, the publishing sector is highly supervised and assisted by the Publicity Department of the Communist Party of China. Therefore, it might be stated that the overall political forces impacting Colgate Palmolive Staying Ahead In Oral Care Case Study Help service are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Economic forces impacting the publishing sector in basic and the Colgate Palmolive Staying Ahead In Oral Care Case Study Solution in particular includesthe rates of paper, the income level of customers, the inflation rate, and the total GDP development of the country. All these forces integrate impact the need for the publishing market. In addition to it, the economic policies associated with the import of books impact the overall business at CPM. However, China's financial conditions are rather favorable for CMP with high GDP growth and customer earnings level.
Social and Demographical.
Social and demographical forces consist of the population growth, the customer's preferences towards reading informative materials and so on. China has the highest population in the world with a high population growth, showing the increasing number of consumers of the Colgate Palmolive Staying Ahead In Oral Care Case Study Analysis. The customer choices are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP must focus on digital publishing to satisfy the altering customer preferences.
Technological.
Technological forces impacting the CMP include the technological development in the reading methods etc. Enhancement of science and technology in addition to the rise of digital publishing might lower the demand for the CMP items, if specific actions would not be taken quickly.
Environmental.
Environmental forces impacting Colgate Palmolive Staying Ahead In Oral Care Case Study Solution consists of the concerns of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink utilized while publishing ought to not be harmful for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. The legal guidelines concerning the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be approved first by the Government to be entered in the publishing market. The regulation forbids direct participation of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's Five Forces Model).
Porter's Five Forces Model could be used to evaluate the attractiveness of the publishing industry China. A quick analysis of the Porter's Five Forces is offered as follows;.
Danger of New Entrants.
Dangers of brand-new entrants in the Chinese Publishing Industry is moderate. The possible growth in the industry tends to bring in new entrants to the publishing market. The existence of intense competition and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.
Hazard of Replacement.
Danger of Alternative is high for the Chinese Publishing Industry. The alternative products for the released documents is the documents provided in the digital libraries on particular websites. The altering customer preferences towards digital knowing increase the danger of alternative for the market.
Competitive Rivalry.
Competitive competition in the publishing industry is high. The existence of large number of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. In addition to it, brand-new entrants are also participating in the market increasing the competition for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Colgate Palmolive Staying Ahead In Oral Care Case Study Help consist of the providers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the general bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Haggling power of purchaser in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality documents at competitive prices.
Rivals Analysis.
CMP operates in an extremely competitive industry with the existence of a great deal of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Colgate Palmolive Staying Ahead In Oral Care Case Study Help include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the present market circumstance.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also established in the very same duration as CMP and CIP. It ranks sixth in the state-owned publishers in regards to organisation scale. It is also one of the prominent players in the publishing market with a yearly total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Reducing dependence over the Chinese markets.
• Increasing variety of Clients
• Growth chances.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of possible resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce utilizing present capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio offers high value to customers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service segments to the new one can lead the business to lose demand of its items in the market.
Suggestions
With the deep analysis of the external and internal environment of the company along with the market analysis and the competitor analysis, Alternative 2 is advised to CMP to achieve its future advancement. As the choices are moving towards digital publishing and the company need an instant service to avoid the decreasing industry growth. Intro of digital publishing might prove to be an immediate service with low amount of risk for the business. However, the company might also consider the growth program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its item portfolio, the company needs to first gathers the information associated with the consumer need, the potential markets, the federal government guidelines and the data connected to the rivals provided in the market. After that, the business needs to choose one possible segment for its preliminary offering. It needs to collect research that how it might distinguish its digital publishing from the existing competitors' items. The actions above the company ought to go for the preliminary offering. If the initial offering proves a success, the business needs to opt for the other markets. In this method the company would be able to implement its digital publishing program.
Conclusion
The development of the publishing industry is declining since 2008, showing a danger to the business's long term presence, but the situation can be managed by considering an advancement strategy in the future. The business might consider presenting digital publishingin its existing market to implement its advancement program at instant basis and to prevent the threat of failure for entryway in the brand-new markets.
