Corporate Culture And Strategy 3 Case Study Solution and Analysis
Intro
Corporate Culture And Strategy 3 Case Study Help is the largest publishing company with a highest market share in the China's book retail market. CMP has ended up being a specialized details supplier and a large extensive Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Crucial Concerns
Although, Corporate Culture And Strategy 3 Case Study Help has actually invested its 60 years journey efficiently, being an effective publishing house, however, the altering macro market patterns and forces bring particular obstacles to the publishing market in general and CMP in particular. These elements include;
• Entrance of the new publishing companies in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Improvement of science and technology.
The improvement of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the capabilities of the business could be made use of to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Corporate Culture And Strategy 3 Case Study Help has particular strengths that can be used to minimize the hazards, conquer the weakness and obtain the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Corporate Culture And Strategy 3 Case Study Help in the publishing industry i.e. 60 years allows the business to offer high quality products at a lower cost utilizing its previous experiences.
• The technical resources and abilities produced by its successful journey supply a competitive advantage to CMP.
• Huge product portfolioof CMP assists it to diversify its risk and supply high worth to its customers.
• Strong financial position permits the company to consider a number of advancement opportunities without any fear of raising fund externally.
Weaknesses
In addition to the strengths, the business has particular weak points which might increase restraints for the business in implementing its development program. The weaknesses of Corporate Culture And Strategy 3 Case Study Solution are provided as follows;
• Despite of being a science and technology publishing company, the company still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It must propose specific growth plans to prevent its dependence over the Chinese markets to attain long term growth.
Opportunities
The development of the publishing industry is decreasing since 2008, impacting Corporate Culture And Strategy 3 Case Study Help as well, but the growth might be restored by availing certain opportunities presented in the market. The market chances for CMP include;
• The business might also introduce Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP could think about a development program through the growth towards foreign markets in order to minimize its reliance over Chinese markets by utilizing its vast funds.
Risks
The changing macro patterns in the market and increasing competition in the publishing industry has presented certain risks to Corporate Culture And Strategy 3 Case Study Help including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could result in declining market share of Corporate Culture And Strategy 3 Case Study Help due to the customer shift towards virtual libraries.
• The presence of a great deal of rivals in the publishing market increase the threat for CMP to lose its competitive position in the market, as competitors can acquire a strong customer base by utilizing specific strategies like aggressive promotion, quality items, and so on
• Entryway of new publishing companies in the industry along with existence of high competitors increases the risk of losing the customer base.
Monetary Analysis.
The company has a quite competitive financial efficiency. Due to lack of data, the financial ratios of CMP could not be calculated. Nevertheless, the overall financial efficiency of the business could be evaluated by using the charts given up the case Appendices. It could be analyzed from the Appendix III that the yearly total profits of CMP throughout the period 2000-2012 are growing at a high growth rate, showing that the yearly need of the products of Corporate Culture And Strategy 3 Case Study Help is growing and the business is quite efficient in drawing in a large number of customers at a possible cost.
Along with it, the second chart which reveals the yearly growth in the Corporate Culture And Strategy 3 Case Study Help total assets, shows that the company is quite efficient in including worth to its properties through its earnings. The development in properties shows that the overall worth of the company is also increasing with increasing the total profits. (Unknown, 2013).
Another financial analysis of the business utilizing the provided data could be the analysis regarding the circulation of overall incomes of the company. Major part of the revenues of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company could move towards other organisation sectors with a possible development to achieve its future advancement goal.
PESTEL Analysis
PESTEL analysis might be conducted to discover the numerous external forces impacting the performance of the company and the recent patterns in the external environment of the company. A short PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial effect on the frame of mind of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and assisted by the Promotion Department of the Communist Party of China. It could be stated that the general political forces impacting CMP service are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces affecting the publishing sector in basic and the CMP in specific includesthe prices of paper, the earnings level of customers, the inflation rate, and the general GDP development of the country. All these forces integrate effect the need for the publishing market.
Social and Demographical.
The customer preferences are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to focus on digital publishing to satisfy the altering customer preferences.
Technological.
Technological forces impacting the CMP include the technological development in the reading methods etc. Enhancement of science and innovation in addition to the increase of digital publishing might decrease the demand for the CMP items, if certain actions would not be taken soon.
Environmental.
Environmental forces affecting Corporate Culture And Strategy 3 Case Study Analysis includes the concerns of ecological communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing should not be hazardous for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. The legal policies relating to the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be approved initially by the Government to be entered in the publishing market. The ordinance forbids direct involvement of foreign entities and individuals in the publishing sector.
Market Analysis (Porter's 5 Forces Design).
Porter's Five Forces Model could be used to analyze the attractiveness of the publishing market China. A short analysis of the Porter's 5 Forces is given as follows;.
Threat of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Industry is moderate. The possible growth in the industry tends to attract brand-new entrants to the publishing market. However, the existence of extreme competition and the requirement of substantial capital tends to demotivate new entrants to go into in the marketplace.
Risk of Replacement.
Hazard of Alternative is high for the Chinese Publishing Industry. The alternative products for the released documents is the documents presented in the digital libraries on specific sites. The altering customer choices towards digital learning increase the hazard of alternative for the market.
Competitive Competition.
Competitive rivalry in the publishing market is high. The existence of large number of customers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, brand-new entrants are also entering into the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The significant providers of the Corporate Culture And Strategy 3 Case Study Analysis consist of the suppliers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Bargaining power of purchaser in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality files at competitive prices.
Competitors Analysis.
CMP runs in a highly competitive market with the presence of a great deal of rivals. However, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Corporate Culture And Strategy 3 Case Study Solution include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close competitors of CMP. Established in the very same period, CIP publishes comparable kind of books. For a big time period, CIP held the largest market share, and still ranks third and second in numerous market sections, with a significant focus on instructional publications. CIP serves as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of Corporate Culture And Strategy 3 Case Study Help easily in the current market situation.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also established in the same period as CMP and CIP. It ranks 6th in the state-owned publishers in terms of company scale. It is likewise one of the prominent players in the publishing market with a yearly total earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering dependence over the Chinese markets.
• Increasing number of Clients
• Development opportunities.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Use of possible resources in expansion.
• Danger of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce utilizing present capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio offers high value to clients.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company sectors to the new one can lead the company to lose need of its products in the market.
Suggestions
With the deep analysis of the internal and external environment of the business together with the market analysis and the rival analysis, Alternative 2 is advised to CMP to attain its future development. As the choices are moving towards digital publishing and the company need an instant option to avoid the declining market growth. For that reason, introduction of digital publishing might show to be an immediate solution with low quantity of risk for the company. The business might also consider the growth program after the success of its digital publishing program.
Application
In order to present digital publishing in its item portfolio, the company should first gathers the data related to the consumer demand, the prospective markets, the government guidelines and the information related to the rivals presented in the market. After that, the business ought to decide one possible section for its initial offering. It ought to gather research study that how it could distinguish its digital publishing from the existing competitors' products. The steps above the business should go for the preliminary offering. The business should go for the other markets if the preliminary offering proves a success. In this way the business would have the ability to execute its digital publishing program.
Conclusion
The growth of the publishing industry is decreasing given that 2008, revealing a danger to the company's long term presence, but the scenario can be controlled by considering an advancement strategy in the future. The company might think about presenting digital publishingin its existing market to implement its advancement program at instant basis and to avoid the danger of failure for entrance in the new markets.
