Corporate Social Responsibility And Employee Engagement Course Overview Case Study Solution and Analysis
Intro
Corporate Social Responsibility And Employee Engagement Course Overview Case Study Help is the biggest publishing business with a highest market share in the China's book retail market. CMP provides a variety of services consisting of; collecting details, processing info and interaction services. Major organisation sectors of the company consist of; books, periodicals, consultancy and distribution. The company has a large product portfolio and its major products include books, regulars, online media, exhibitions, research reports and so on. Corporate Social Responsibility And Employee Engagement Course Overview Case Study Help has actually ended up being a specialized info company and a large thorough Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Crucial Problems
Although, Corporate Social Responsibility And Employee Engagement Course Overview Case Study Help has actually invested its 60 years journey efficiently, being a successful publishing house, nevertheless, the altering macro market patterns and forces bring certain obstacles to the publishing industry in general and CMP in specific. These aspects include;
• Entrance of the new publishing firms in the market.
• Declining growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and technology.
The improvement of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the abilities of the company could be used to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Corporate Social Responsibility And Employee Engagement Course Overview Case Study Solution has certain strengths that can be utilized to decrease the threats, overcome the weakness and get the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Corporate Social Responsibility And Employee Engagement Course Overview Case Study Analysis in the publishing market i.e. 60 years enables the business to supply high quality products at a lower cost utilizing its previous experiences.
• The technical resources and abilities created by its successful journey provide a competitive advantage to CMP.
• Large item portfolioof CMP assists it to diversify its danger and provide high value to its clients.
• Strong financial position allows the company to consider numerous development opportunities without any fear of raising fund externally.
Weaknesses
In addition to the strengths, the business has specific weaknesses which could increase constraints for the company in executing its advancement program. The weaknesses of Corporate Social Responsibility And Employee Engagement Course Overview Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing company, the business still has conventional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It ought to propose certain expansion plans to avoid its reliance over the Chinese markets to attain long term development.
Opportunities
Although, the development of the publishing market is decreasing since 2008, affecting Corporate Social Responsibility And Employee Engagement Course Overview Case Study Analysis as well, however the growth could be restored by availing particular opportunities presented in the market. The market chances for CMP consist of;
• The business might also introduce Digital Publishing by utilizing its long term technical experience and a strong consumer recognition in the market.
• CMP could think about a development program through the expansion towards foreign markets in order to reduce its reliance over Chinese markets by utilizing its vast financial resources.
Threats
The changing macro patterns in the market and increasing competition in the publishing industry has presented certain dangers to Corporate Social Responsibility And Employee Engagement Course Overview Case Study Help consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries might cause declining market share of Corporate Social Responsibility And Employee Engagement Course Overview Case Study Analysis due to the consumer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing market increase the hazard for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by utilizing specific techniques like aggressive promo, quality products, and so on
• Entrance of new publishing firms in the industry along with presence of high competitors increases the threat of losing the consumer base.
Financial Analysis.
The business has a quite competitive monetary efficiency. Due to absence of data, the financial ratios of CMP might not be calculated. The total monetary efficiency of the business might be analyzed by using the graphs provided in the case Appendices. It might be evaluated from the Appendix III that the annual overall earnings of CMP throughout the period 2000-2012 are growing at a high development rate, revealing that the annual demand of the items of Corporate Social Responsibility And Employee Engagement Course Overview Case Study Analysis is growing and the business is rather efficient in attracting a large number of consumers at a potential rate.
Together with it, the second graph which reveals the annual development in the Corporate Social Responsibility And Employee Engagement Course Overview Case Study Solution total possessions, shows that the company is rather efficient in including worth to its assets through its profits. The development in possessions reveals that the total value of the company is also increasing with increasing the total revenues. (Unknown, 2013).
Another monetary analysis of the company using the provided data might be the analysis regarding the distribution of total revenues of the business. Huge part of the profits of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business could move towards other business sections with a potential growth to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis might be carried out to learn the various external forces impacting the performance of the company and the current trends in the external environment of the business. A brief PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable impact on the mindset of individuals about the communist ideology of the federal government, for that reason, the publishing sector is highly monitored and assisted by the Publicity Department of the Communist Party of China. For that reason, it could be said that the overall political forces impacting Corporate Social Responsibility And Employee Engagement Course Overview Case Study Analysis company are high. The government policies relating to the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces affecting the publishing sector in general and the Corporate Social Responsibility And Employee Engagement Course Overview Case Study Analysis in particular includesthe prices of paper, the income level of consumers, the inflation rate, and the general GDP growth of the nation. All these forces integrate impact the demand for the publishing market. Together with it, the economic policies connected to the import of books affect the total business at CPM. China's economic conditions are quite favorable for CMP with high GDP development and consumer earnings level.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to focus on digital publishing to fulfill the altering customer choices.
Technological.
Technological forces impacting the CMP include the technological development in the reading methods and so on. Improvement of science and technology together with the rise of digital publishing could decrease the need for the CMP items, if certain actions would not be taken quickly.
Environmental.
Environmental forces impacting Corporate Social Responsibility And Employee Engagement Course Overview Case Study Analysis consists of the concerns of environmental neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink utilized while publishing ought to not be harmful for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be authorized first by the Federal government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Design).
Porter's Five Forces Model might be utilized to examine the attractiveness of the publishing industry China. A brief analysis of the Porter's 5 Forces is provided as follows;.
Risk of New Entrants.
Dangers of brand-new entrants in the Chinese Publishing Market is moderate. The potential development in the industry tends to bring in new entrants to the publishing market. Nevertheless, the presence of intense competitors and the requirement of substantial capital tends to demotivate brand-new entrants to go into in the market.
Hazard of Replacement.
Threat of Replacement is high for the Chinese Publishing Industry. The alternative products for the released files is the files presented in the digital libraries on specific sites. The altering customer choices towards digital learning increase the hazard of alternative for the industry.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The presence of a great deal of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, new entrants are also participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Provider.
The major suppliers of the Corporate Social Responsibility And Employee Engagement Course Overview Case Study Analysis include the suppliers of the paper for publishing files. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the general bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Bargaining power of purchaser in the publishing market is high. Due to the existence of a large number of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality documents at competitive costs.
Competitors Analysis.
CMP runs in an extremely competitive industry with the presence of large number of rivals. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant competitors of Corporate Social Responsibility And Employee Engagement Course Overview Case Study Analysis include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP quickly in the present market scenario.
Posts and telecommunication Press (PTP).
It was likewise established in the same duration as Corporate Social Responsibility And Employee Engagement Course Overview Case Study Analysis and CIP. It is likewise one of the popular gamers in the publishing industry with an annual total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Lowering dependence over the Chinese markets.
• Increasing number of Consumers
• Development chances.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Use of prospective resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using existing abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio provides high worth to clients.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service sections to the brand-new one can lead the company to lose need of its items in the market.
Suggestions
With the deep analysis of the external and internal environment of the company together with the industry analysis and the rival analysis, Alternative 2 is advised to CMP to accomplish its future development. As the preferences are moving towards digital publishing and the company require an instant option to avoid the decreasing market development. Introduction of digital publishing might show to be an instant option with low amount of risk for the company. Nevertheless, the business could likewise think about the growth program after the success of its digital publishing program.
Execution
In order to present digital publishing in its item portfolio, the company must initially gathers the information related to the consumer need, the potential markets, the federal government guidelines and the data related to the competitors presented in the market. If the preliminary offering shows a success, the business must go for the other markets. In this method the company would be able to implement its digital publishing program.
Conclusion
The development of the publishing market is declining since 2008, revealing a risk to the business's long term presence, but the scenario can be controlled by thinking about a development plan in the future. The company might think about introducing digital publishingin its existing market to execute its advancement program at immediate basis and to avoid the danger of failure for entryway in the new markets.
