Currency Crises In The United Kingdom And Hong Kong Case Study Solution and Analysis
Intro
Currency Crises In The United Kingdom And Hong Kong Case Study Analysis is the biggest publishing business with a greatest market share in the China's book retail market. CMP has become a specialized details provider and a big thorough Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Vital Problems
Although, Currency Crises In The United Kingdom And Hong Kong Case Study Solution has invested its 60 years journey efficiently, being a successful publishing house, nevertheless, the altering macro market trends and forces bring certain difficulties to the publishing industry in general and CMP in specific. These factors consist of;
• Entryway of the new publishing companies in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and innovation.
The transformation of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the business could be made use of to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Currency Crises In The United Kingdom And Hong Kong Case Study Solution has specific strengths that can be made use of to reduce the dangers, get rid of the weakness and obtain the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Currency Crises In The United Kingdom And Hong Kong Case Study Help in the publishing industry i.e. 60 years permits the business to supply high quality items at a lower expense using its prior experiences.
• The technical resources and capabilities created by its successful journey supply a competitive benefit to CMP.
• Vast item portfolioof CMP assists it to diversify its danger and offer high value to its clients.
• Strong financial position permits the company to consider numerous development chances with no fear of raising fund externally.
Weak points
Together with the strengths, the company has particular weaknesses which could increase constraints for the business in implementing its advancement program. The weak points of Currency Crises In The United Kingdom And Hong Kong Case Study Help are given as follows;
• Despite of being a science and technology publishing firm, the company still has conventional ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It should propose particular growth plans to prevent its reliance over the Chinese markets to attain long term growth.
Opportunities
The development of the publishing industry is declining given that 2008, affecting Currency Crises In The United Kingdom And Hong Kong Case Study Solution as well, but the development might be revived by availing particular chances provided in the market. The marketplace opportunities for CMP consist of;
• The company could likewise introduce Digital Publishing by using its long term technical experience and a strong consumer recognition in the market.
• CMP might consider an advancement program through the expansion towards foreign markets in order to reduce its reliance over Chinese markets by utilizing its huge financial resources.
Threats
The altering macro patterns in the market and increasing competitors in the publishing industry has actually presented certain threats to Currency Crises In The United Kingdom And Hong Kong Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might result in declining market share of Currency Crises In The United Kingdom And Hong Kong Case Study Help due to the customer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing market increase the hazard for CMP to lose its competitive position in the market, as competitors can acquire a strong customer base by utilizing specific techniques like aggressive promotion, quality items, and so on
• Entryway of brand-new publishing companies in the market together with presence of high competition increases the threat of losing the consumer base.
Financial Analysis.
The business has a rather competitive financial efficiency. Due to absence of data, the monetary ratios of CMP might not be calculated. However, the overall monetary performance of the company might be examined by utilizing the charts given in the case Appendices. It could be evaluated from the Appendix III that the annual overall earnings of CMP throughout the period 2000-2012 are growing at a high growth rate, revealing that the yearly demand of the items of Currency Crises In The United Kingdom And Hong Kong Case Study Analysis is growing and the company is rather effective in drawing in a a great deal of customers at a potential price.
In addition to it, the second chart which shows the yearly growth in the Currency Crises In The United Kingdom And Hong Kong Case Study Help total possessions, reveals that the business is quite efficient in adding worth to its assets through its revenues. The growth in assets reveals that the total value of the company is likewise increasing with increasing the total incomes. (Unknown, 2013).
Another financial analysis of the company using the given data could be the analysis relating to the distribution of overall earnings of the business. Huge part of the revenues of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business might move towards other service sections with a possible development to achieve its future development goal.
PESTEL Analysis
PESTEL analysis could be carried out to find out the different external forces affecting the efficiency of the company and the current trends in the external environment of the business. A brief PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant effect on the frame of mind of individuals about the communist ideology of the government, therefore, the publishing sector is extremely monitored and guided by the Promotion Department of the Communist Party of China. For that reason, it might be said that the overall political forces impacting Currency Crises In The United Kingdom And Hong Kong Case Study Solution organisation are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Economical.
Economic forces impacting the publishing sector in basic and the CMP in specific includesthe costs of paper, the income level of consumers, the inflation rate, and the total GDP growth of the nation. All these forces combine impact the demand for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population development, the consumer's preferences towards checking out helpful products and so on. China has the highest population on the planet with a high population growth, revealing the increasing variety of consumers of the Currency Crises In The United Kingdom And Hong Kong Case Study Analysis. Nevertheless, the consumer preferences are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP must concentrate on digital publishing to fulfill the altering consumer choices.
Technological.
Technological forces impacting the CMP include the technological development in the reading methods etc. Enhancement of science and technology along with the increase of digital publishing might reduce the demand for the CMP products, if particular actions would not be taken soon.
Environmental.
Ecological forces impacting Currency Crises In The United Kingdom And Hong Kong Case Study Solution includes the issues of ecological neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink used while publishing should not be damaging for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Federal government to be entered in the publishing market.
Market Analysis (Porter's Five Forces Design).
Porter's 5 Forces Model could be utilized to examine the beauty of the publishing industry China. A short analysis of the Porter's 5 Forces is offered as follows;.
Risk of New Entrants.
Risks of new entrants in the Chinese Publishing Market is moderate. The possible development in the market tends to attract new entrants to the publishing market. However, the existence of intense competitors and the requirement of big capital tends to demotivate new entrants to enter in the market.
Hazard of Replacement.
Threat of Replacement is high for the Chinese Publishing Industry. The alternative items for the published documents is the documents provided in the digital libraries on particular sites. The changing customer choices towards digital knowing increase the risk of replacement for the industry.
Competitive Competition.
Competitive competition in the publishing industry is high. The existence of large number of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, new entrants are likewise participating in the market increasing the competition for CMP.
Bargaining Power of Provider.
The significant providers of the Currency Crises In The United Kingdom And Hong Kong Case Study Analysis include the providers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the overall bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Haggling power of buyer in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive rates.
Competitors Analysis.
CMP runs in a highly competitive market with the existence of a great deal of competitors. However, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Currency Crises In The United Kingdom And Hong Kong Case Study Analysis consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close rivals of CMP. Founded in the same period, CIP releases similar type of books. For a large time period, CIP held the biggest market share, and still ranks second and 3rd in numerous market sections, with a significant focus on educational publications. CIP functions as a danger for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the marketplace share of Currency Crises In The United Kingdom And Hong Kong Case Study Analysis easily in the existing market scenario.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also established in the same duration as CMP and CIP. It ranks sixth in the state-owned publishers in regards to business scale. It is likewise one of the popular players in the publishing industry with a yearly total earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Customers
• Growth opportunities.
• Avoiding the effect of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in growth.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce using present abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio offers high worth to customers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service sectors to the brand-new one can lead the business to lose demand of its items in the market.
Recommendations
As the choices are shifting towards digital publishing and the business require an immediate service to avoid the declining industry development. The business might likewise consider the growth program after the success of its digital publishing program.
Execution
In order to present digital publishing in its product portfolio, the company should first gathers the information related to the consumer need, the possible markets, the government policies and the information associated with the competitors provided in the market. After that, the company ought to decide one prospective section for its preliminary offering. It ought to collect research study that how it might distinguish its digital publishing from the existing rivals' items. The actions above the company ought to go for the initial offering. The business ought to go for the other markets if the initial offering shows a success. In this way the business would be able to execute its digital publishing program.
Conclusion
The growth of the publishing market is decreasing since 2008, showing a threat to the company's long term presence, however the situation can be controlled by thinking about a development strategy in the future. The business could think about presenting digital publishingin its existing market to implement its development program at immediate basis and to avoid the threat of failure for entrance in the new markets.
