Curtis Swan Case Study Solution and Analysis
Intro
Curtis Swan Case Study Solution is the biggest publishing company with a greatest market share in the China's book retail market. CMP provides a number of services including; gathering information, processing details and communication services. Major service sections of the business include; books, regulars, consultancy and circulation. The company has a large item portfolio and its major items consist of books, periodicals, online media, exhibits, research study reports etc. Curtis Swan Case Study Solution has ended up being a specialized information service provider and a large comprehensive Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Critical Concerns
CMP has actually spent its 60 years journey efficiently, being a successful publishing home, nevertheless, the altering macro market patterns and forces bring specific difficulties to the publishing market in basic and Curtis Swan Case Study Help in specific. These factors consist of;
• Entrance of the brand-new publishing companies in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Improvement of science and technology.
The change of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the business could be used to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Curtis Swan Case Study Help has particular strengths that can be made use of to minimize the hazards, conquer the weak point and avail the opportunities. Strengths of CMP are given as follows;
• The long term experience of Curtis Swan Case Study Solution in the publishing industry i.e. 60 years enables the business to provide high quality products at a lower expense using its previous experiences.
• The technical resources and capabilities generated by its effective journey provide a competitive advantage to CMP.
• Vast item portfolioof CMP assists it to diversify its threat and supply high value to its consumers.
• Strong monetary position permits the business to consider a number of development chances with no worry of raising fund externally.
Weak points
Together with the strengths, the business has certain weaknesses which might increase restraints for the business in executing its development program. The weaknesses of Curtis Swan Case Study Analysis are offered as follows;
• Despite of being a science and innovation publishing company, the business still has conventional methods ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It ought to propose specific expansion strategies to avoid its reliance over the Chinese markets to accomplish long term development.
Opportunities
Although, the development of the publishing industry is declining because 2008, affecting Curtis Swan Case Study Help too, but the development could be restored by availing certain chances presented in the market. The marketplace chances for CMP include;
• The business might likewise introduce Digital Publishing by using its long term technical experience and a strong customer acknowledgment in the market.
• CMP might consider an advancement program through the growth towards foreign markets in order to reduce its reliance over Chinese markets by using its large funds.
Dangers
The altering macro patterns in the market and increasing competition in the publishing market has actually positioned specific risks to Curtis Swan Case Study Help consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could result in declining market share of Curtis Swan Case Study Analysis due to the customer shift towards virtual libraries.
• The existence of large number of rivals in the publishing market increase the danger for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by using specific methods like aggressive promotion, quality items, etc.
• Entrance of new publishing companies in the market together with existence of high competition increases the threat of losing the client base.
Financial Analysis.
Due to lack of data, the financial ratios of CMP could not be computed. It might be evaluated from the Appendix III that the annual total incomes of Curtis Swan Case Study Help during the duration 2000-2012 are growing at a high growth rate, showing that the yearly need of the items of CMP is growing and the business is quite effective in drawing in a big number of consumers at a prospective rate.
Together with it, the second graph which reveals the yearly growth in the Curtis Swan Case Study Analysis overall possessions, reveals that the company is rather effective in adding value to its properties through its earnings. The growth in possessions shows that the overall worth of the firm is also increasing with increasing the overall revenues. (Unidentified, 2013).
Another financial analysis of the business utilizing the given information could be the analysis concerning the distribution of overall profits of the company. Major part of the revenues of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business might move towards other organisation segments with a prospective growth to accomplish its future advancement goal.
PESTEL Analysis
PESTEL analysis could be conducted to discover the various external forces impacting the efficiency of the business and the current patterns in the external environment of the company. A brief PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial influence on the mindset of the people about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and assisted by the Publicity Department of the Communist Celebration of China. It could be said that the general political forces impacting CMP service are high. The federal government policies regarding the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces affecting the publishing sector in basic and the Curtis Swan Case Study Solution in particular includesthe rates of paper, the income level of customers, the inflation rate, and the overall GDP growth of the nation. All these forces integrate impact the need for the publishing market. Together with it, the financial policies connected to the import of books impact the overall company at CPM. China's economic conditions are rather beneficial for CMP with high GDP development and customer earnings level.
Social and Demographical.
The customer preferences are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP must focus on digital publishing to satisfy the changing customer preferences.
Technological.
Technological forces affecting the CMP consist of the technological improvement in the reading strategies etc. Improvement of science and innovation along with the increase of digital publishing might decrease the demand for the CMP items, if certain actions would not be taken soon.
Environmental.
Ecological forces impacting Curtis Swan Case Study Analysis consists of the concerns of ecological neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink used while publishing should not be hazardous for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Regulation 1997 needs the publishers to be approved first by the Government to be gone into in the publishing market.
Industry Analysis (Porter's 5 Forces Design).
Porter's Five Forces Model could be utilized to examine the attractiveness of the publishing market China. A quick analysis of the Porter's 5 Forces is given as follows;.
Risk of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective growth in the industry tends to draw in brand-new entrants to the publishing market. Nevertheless, the existence of intense competition and the requirement of big capital tends to demotivate new entrants to go into in the market.
Danger of Replacement.
Danger of Substitution is high for the Chinese Publishing Market. The replacement items for the published files is the documents presented in the digital libraries on certain websites. The changing customer choices towards digital knowing increase the danger of replacement for the industry.
Competitive Competition.
Competitive competition in the publishing market is high. The existence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. In addition to it, new entrants are likewise participating in the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The significant suppliers of the Curtis Swan Case Study Solution consist of the providers of the paper for publishing files. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Haggling power of buyer in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality documents at competitive rates.
Rivals Analysis.
CMP operates in a highly competitive market with the presence of a great deal of competitors. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of Curtis Swan Case Study Solution include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP quickly in the existing market situation.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also established in the exact same duration as CMP and CIP. It ranks sixth in the state-owned publishers in regards to company scale. It is also one of the popular players in the publishing market with a yearly total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Minimizing reliance over the Chinese markets.
• Increasing number of Consumers
• Development opportunities.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Use of possible resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to present using existing capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio offers high value to clients.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sections to the brand-new one can lead the company to lose demand of its items in the market.
Suggestions
With the deep analysis of the internal and external environment of the business together with the industry analysis and the rival analysis, Alternative 2 is advised to CMP to achieve its future development. As the choices are moving towards digital publishing and the business need an immediate solution to avoid the decreasing industry development. For that reason, introduction of digital publishing could show to be an instant solution with low quantity of risk for the business. The business could likewise consider the expansion program after the success of its digital publishing program.
Application
In order to present digital publishing in its product portfolio, the company needs to initially gathers the information related to the customer need, the potential markets, the government policies and the information connected to the competitors provided in the market. After that, the company must decide one possible segment for its initial offering. It ought to collect research study that how it might differentiate its digital publishing from the existing rivals' items. The steps above the business must go for the initial offering. If the preliminary offering shows a success, the company needs to opt for the other markets. In this way the company would have the ability to implement its digital publishing program.
Conclusion
The development of the publishing industry is decreasing considering that 2008, revealing a danger to the business's long term presence, but the circumstance can be managed by thinking about a development plan in the future. The business might consider presenting digital publishingin its existing market to implement its development program at instant basis and to prevent the threat of failure for entrance in the brand-new markets.
