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Dance A Boogie 2 Case Study Solution and Analysis


Introduction

Dance A Boogie 2 Case Study Help is the largest publishing company with a highest market share in the China's book retail market. CMP supplies a number of services including; collecting details, processing info and interaction services. Major business sections of the company consist of; books, regulars, consultancy and distribution. The business has a vast item portfolio and its major products consist of books, regulars, online media, exhibitions, research study reports etc. Dance A Boogie 2 Case Study Analysis has actually become a specialized information company and a big thorough Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.

Critical Concerns

Although, Dance A Boogie 2 Case Study Help has invested its 60 years journey efficiently, being a successful publishing house, nevertheless, the changing macro market patterns and forces bring certain difficulties to the publishing industry in general and CMP in particular. These aspects consist of;

• Entrance of the brand-new publishing companies in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and innovation.
Executive Summary
The improvement of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the business could be utilized to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Dance A Boogie 2 Case Study Solution has specific strengths that can be used to reduce the threats, overcome the weak point and get the chances. Strengths of CMP are offered as follows;

• The long term experience of Dance A Boogie 2 Case Study Analysis in the publishing market i.e. 60 years allows the company to offer high quality products at a lower expense using its prior experiences.
• The technical resources and abilities generated by its successful journey supply a competitive advantage to CMP.
• Huge product portfolioof CMP assists it to diversify its threat and provide high value to its clients.
• Strong financial position enables the company to think about numerous development chances with no worry of raising fund externally.

Weaknesses

In addition to the strengths, the company has certain weaknesses which could increase restrictions for the business in executing its development program. The weaknesses of Dance A Boogie 2 Case Study Analysis are offered as follows;

• Despite of being a science and technology publishing company, the business still has conventional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It should propose specific expansion plans to prevent its dependence over the Chinese markets to achieve long term growth.
Porter's 5 Forces Analysis
Opportunities

Although, the growth of the publishing market is declining given that 2008, affecting Dance A Boogie 2 Case Study Solution as well, however the growth might be restored by availing specific opportunities provided in the market. The market chances for CMP include;

• The company could likewise present Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP could consider a development program through the expansion towards foreign markets in order to decrease its dependence over Chinese markets by using its huge financial resources.

Dangers

The changing macro patterns in the market and increasing competitors in the publishing industry has posed certain dangers to Dance A Boogie 2 Case Study Analysis consisting of;( Gurel, 2017).

• Introduction of digital publishing i.e. digital libraries might lead to decreasing market share of Dance A Boogie 2 Case Study Help due to the customer shift towards digital libraries.
• The presence of a great deal of rivals in the publishing market increase the risk for CMP to lose its competitive position in the market, as competitors can get a strong customer base by utilizing particular strategies like aggressive promotion, quality products, and so on
• Entrance of new publishing firms in the industry in addition to existence of high competitors increases the danger of losing the consumer base.

Monetary Analysis.
Swot Analysis
The business has a rather competitive monetary performance. Due to absence of information, the financial ratios of CMP might not be calculated. However, the total monetary efficiency of the business could be analyzed by using the charts given in the case Appendices. It could be analyzed from the Appendix III that the yearly overall profits of CMP during the duration 2000-2012 are growing at a high development rate, revealing that the annual need of the products of Dance A Boogie 2 Case Study Solution is growing and the business is quite effective in bring in a a great deal of clients at a possible cost.

In addition to it, the 2nd chart which shows the yearly growth in the Dance A Boogie 2 Case Study Solution total assets, shows that the business is rather effective in including value to its possessions through its incomes. The growth in assets reveals that the overall value of the firm is also increasing with increasing the overall revenues. (Unidentified, 2013).

Another financial analysis of the business using the provided information might be the analysis relating to the circulation of overall profits of the company. Major part of the earnings of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company might move towards other organisation sections with a potential growth to attain its future development goal.

PESTEL Analysis

PESTEL analysis might be carried out to find out the various external forces impacting the performance of the business and the recent patterns in the external environment of the company. A short PESTEL analysis of the company is offered as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a substantial impact on the frame of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is highly monitored and assisted by the Publicity Department of the Communist Celebration of China. It might be said that the total political forces affecting CMP business are high. The federal government policies regarding the publishing sector are likewise increasing with the passage of time.

Economical.

Economic forces impacting the publishing sector in general and the Dance A Boogie 2 Case Study Solution in particular includesthe prices of paper, the earnings level of consumers, the inflation rate, and the total GDP growth of the country. All these forces integrate impact the need for the publishing market. Together with it, the economic policies related to the import of books affect the total organisation at CPM. China's financial conditions are rather beneficial for CMP with high GDP growth and consumer earnings level.

Social and Demographical.

Social and demographical forces include the population growth, the customer's choices towards reading useful materials and so on. China has the greatest population in the world with a high population growth, showing the increasing number of customers of the Dance A Boogie 2 Case Study Help. The customer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP must focus on digital publishing to satisfy the altering consumer preferences.

Technological.

Technological forces impacting the CMP include the technological advancement in the reading methods and so on. Improvement of science and technology along with the rise of digital publishing could lower the need for the CMP items, if particular actions would not be taken soon.

Environmental.
Vrio Analysis
Ecological forces affecting Dance A Boogie 2 Case Study Analysis consists of the concerns of environmental neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink used while publishing should not be harmful for the environment.

Legal.

Legal regulations for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be approved initially by the Federal government to be gone into in the publishing market.

Market Analysis (Porter's 5 Forces Model).

Porter's Five Forces Model might be used to analyze the beauty of the publishing industry China. A brief analysis of the Porter's Five Forces is given as follows;.

Risk of New Entrants.

Threats of brand-new entrants in the Chinese Publishing Market is moderate. The prospective development in the industry tends to bring in new entrants to the publishing market. However, the presence of extreme competitors and the requirement of big capital tends to demotivate brand-new entrants to enter in the marketplace.

Threat of Replacement.

Hazard of Substitution is high for the Chinese Publishing Market. The replacement items for the released documents is the files provided in the virtual libraries on particular sites. The changing customer preferences towards digital learning increase the risk of replacement for the industry.

Competitive Competition.

Competitive rivalry in the publishing market is high. The existence of large number of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. Along with it, brand-new entrants are also entering into the marketplace increasing the competitors for CMP.

Bargaining Power of Supplier.

The major suppliers of the Dance A Boogie 2 Case Study Analysis include the suppliers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.

Bargaining Power of Purchaser.

Haggling power of purchaser in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality files at competitive rates.

Rivals Analysis.

CMP operates in a highly competitive industry with the presence of a great deal of competitors. Nevertheless, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of Dance A Boogie 2 Case Study Solution consist of;.

• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Industry Press (CIP).

CIPis among the close rivals of CMP. Founded in the same duration, CIP releases comparable kind of books. For a large period, CIP held the largest market share, and still ranks 3rd and second in different market sections, with a major focus on educational publications. CIP functions as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the marketplace share of Dance A Boogie 2 Case Study Help quickly in the current market situation.

Posts and telecommunication Press (PTP).

Another close competitor of CMP is PTP. It was also established in the exact same duration as CMP and CIP. It ranks sixth in the state-owned publishers in terms of company scale. It is likewise among the popular gamers in the publishing industry with an annual total earnings of RMB 550 million in 2010.

Alternatives

Alternative-1: Broaden towards New Markets

Pros

• Decreasing reliance over the Chinese markets.
• Increasing variety of Customers
• Development opportunities.
• Preventing the impact of market saturation in the Chinese publishing market.

Cons
Recommendations
• Usage of possible resources in expansion.
• Threat of failure in new markets.
• Time consuming.

Alernative-2: Introduce Digital Publishing

Pros

• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce using present abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio offers high worth to customers.

Cons

• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business segments to the new one can lead the business to lose demand of its products in the market.

Suggestions

As the preferences are moving towards digital publishing and the business require an instant option to avoid the declining industry growth. The company could likewise think about the growth program after the success of its digital publishing program.

Application

In order to present digital publishing in its item portfolio, the company should first gathers the data related to the customer demand, the possible markets, the federal government regulations and the information related to the rivals presented in the market. If the preliminary offering proves a success, the company should go for the other markets. In this method the company would be able to execute its digital publishing program.

Conclusion

Although, the growth of the publishing market is decreasing since 2008, revealing a threat to the company's long term presence, however the situation can be managed by considering a development strategy in the future. The company might consider presenting digital publishingin its existing market to implement its development program at instant basis and to prevent the danger of failure for entryway in the brand-new markets.

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