Digitalization At Siemens Case Study Solution and Analysis
Intro
Digitalization At Siemens Case Study Solution is the biggest publishing company with a greatest market share in the China's book retail market. CMP has actually ended up being a specialized information supplier and a big detailed Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Critical Issues
CMP has invested its 60 years journey smoothly, being an effective publishing house, however, the changing macro market trends and forces bring certain obstacles to the publishing market in basic and Digitalization At Siemens Case Study Help in particular. These factors include;
• Entryway of the new publishing firms in the market.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Improvement of science and innovation.
The improvement of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the abilities of the business could be utilized to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Digitalization At Siemens Case Study Help has particular strengths that can be used to minimize the risks, overcome the weakness and obtain the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Digitalization At Siemens Case Study Help in the publishing industry i.e. 60 years permits the company to offer high quality products at a lower cost using its prior experiences.
• The technical resources and capabilities produced by its successful journey provide a competitive benefit to CMP.
• Huge product portfolioof CMP assists it to diversify its threat and provide high value to its clients.
• Strong monetary position permits the company to consider a number of advancement opportunities without any worry of raising fund externally.
Weaknesses
In addition to the strengths, the business has specific weaknesses which could increase restraints for the company in implementing its advancement program. The weaknesses of Digitalization At Siemens Case Study Solution are given as follows;
• Despite of being a science and innovation publishing company, the company still has standard methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It must propose certain expansion plans to avoid its reliance over the Chinese markets to accomplish long term development.
Opportunities
Although, the development of the publishing market is decreasing because 2008, impacting Digitalization At Siemens Case Study Solution too, however the growth could be revived by availing particular opportunities provided in the market. The marketplace chances for CMP include;
• The business might likewise present Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP could consider an advancement program through the growth towards foreign markets in order to reduce its dependence over Chinese markets by using its huge funds.
Hazards
The changing macro patterns in the market and increasing competitors in the publishing market has presented specific threats to Digitalization At Siemens Case Study Help including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could cause declining market share of Digitalization At Siemens Case Study Help due to the consumer shift towards virtual libraries.
• The existence of a great deal of competitors in the publishing market increase the threat for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by utilizing particular methods like aggressive promotion, quality items, and so on
• Entrance of brand-new publishing companies in the market together with presence of high competitors increases the hazard of losing the consumer base.
Monetary Analysis.
The business has a quite competitive financial performance. Due to absence of information, the financial ratios of CMP might not be calculated. However, the overall financial efficiency of the business might be evaluated by using the charts given up the case Appendices. It might be evaluated from the Appendix III that the annual overall earnings of CMP during the duration 2000-2012 are growing at a high growth rate, showing that the annual need of the items of Digitalization At Siemens Case Study Help is growing and the business is quite effective in attracting a large number of consumers at a possible cost.
Along with it, the second chart which shows the yearly growth in the Digitalization At Siemens Case Study Analysis overall properties, shows that the business is rather efficient in adding worth to its possessions through its earnings. The development in possessions reveals that the overall worth of the firm is also increasing with increasing the total incomes. (Unknown, 2013).
Another monetary analysis of the company using the given information might be the analysis concerning the circulation of overall incomes of the business. Major part of the profits of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company might move towards other company sectors with a potential development to accomplish its future advancement goal.
PESTEL Analysis
PESTEL analysis might be conducted to learn the various external forces impacting the performance of the company and the current patterns in the external environment of the company. A brief PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial effect on the state of mind of individuals about the communist ideology of the federal government, for that reason, the publishing sector is extremely monitored and assisted by the Promotion Department of the Communist Party of China. Therefore, it might be said that the total political forces affecting Digitalization At Siemens Case Study Analysis service are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in general and the Digitalization At Siemens Case Study Help in particular includesthe rates of paper, the earnings level of consumers, the inflation rate, and the general GDP development of the country. All these forces integrate effect the demand for the publishing market. Along with it, the financial policies associated with the import of books affect the general business at CPM. Nevertheless, China's financial conditions are quite favorable for CMP with high GDP growth and consumer income level.
Social and Demographical.
Social and demographical forces consist of the population development, the customer's preferences towards reading useful products etc. China has the highest population on the planet with a high population growth, revealing the increasing variety of consumers of the Digitalization At Siemens Case Study Analysis. However, the consumer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to focus on digital publishing to fulfill the changing customer choices.
Technological.
Technological forces impacting the CMP consist of the technological development in the reading methods and so on. Enhancement of science and technology along with the rise of digital publishing could minimize the need for the CMP products, if specific actions would not be taken soon.
Environmental.
Ecological forces affecting Digitalization At Siemens Case Study Solution includes the issues of environmental communities over the usage of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink used while publishing should not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Model).
Porter's 5 Forces Design might be used to evaluate the attractiveness of the publishing industry China. A brief analysis of the Porter's 5 Forces is provided as follows;.
Threat of New Entrants.
Hazards of new entrants in the Chinese Publishing Market is moderate. The potential development in the market tends to bring in brand-new entrants to the publishing market. The existence of extreme competitors and the requirement of big capital tends to demotivate new entrants to go into in the market.
Hazard of Alternative.
Risk of Alternative is high for the Chinese Publishing Market. The replacement items for the released documents is the files presented in the digital libraries on specific sites. The changing consumer choices towards digital knowing increase the hazard of alternative for the market.
Competitive Competition.
Competitive competition in the publishing market is high. The presence of a great deal of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, brand-new entrants are also entering into the market increasing the competition for CMP.
Bargaining Power of Provider.
The significant providers of the Digitalization At Siemens Case Study Help consist of the providers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Haggling power of purchaser in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the buyers needs high quality documents at competitive costs.
Rivals Analysis.
CMP runs in a highly competitive industry with the existence of large number of rivals. However, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of Digitalization At Siemens Case Study Help consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the existing market scenario.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also established in the exact same period as CMP and CIP. It ranks 6th in the state-owned publishers in terms of service scale. It is also among the popular players in the publishing industry with an annual overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Minimizing dependence over the Chinese markets.
• Increasing number of Customers
• Development chances.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Use of prospective resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce using present abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to clients.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company segments to the new one can lead the company to lose demand of its products in the market.
Recommendations
As the preferences are shifting towards digital publishing and the company require an immediate solution to prevent the declining industry growth. The business could likewise consider the expansion program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its product portfolio, the company ought to initially collects the information related to the consumer demand, the possible markets, the federal government policies and the information related to the competitors provided in the market. If the preliminary offering shows a success, the company needs to go for the other markets. In this way the business would be able to implement its digital publishing program.
Conclusion
The development of the publishing market is declining because 2008, showing a risk to the company's long term presence, however the situation can be managed by thinking about a development plan in the future. The business could consider introducing digital publishingin its existing market to execute its advancement program at instant basis and to prevent the threat of failure for entryway in the new markets.
