Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Solution and Analysis
Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Analysis is the biggest publishing company with a highest market share in the China's book retail market. CMP offers a variety of services consisting of; collecting info, processing details and communication services. Significant business sections of the business consist of; books, regulars, consultancy and circulation. The business has a vast product portfolio and its significant products consist of books, periodicals, online media, exhibits, research reports and so on. Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Help has ended up being a specialized info supplier and a big thorough Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.
Although, Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Solution has invested its 60 years journey efficiently, being a successful publishing house, however, the changing macro market trends and forces bring specific difficulties to the publishing market in general and CMP in specific. These aspects consist of;
• Entryway of the brand-new publishing companies in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Enhancement of science and innovation.
The transformation of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the abilities of the company could be utilized to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Solution has particular strengths that can be made use of to reduce the dangers, get rid of the weak point and get the opportunities. Strengths of CMP are given as follows;
• The long term experience of Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Solution in the publishing industry i.e. 60 years allows the company to provide high quality products at a lower expense using its previous experiences.
• The technical resources and capabilities created by its effective journey provide a competitive benefit to CMP.
• Huge item portfolioof CMP helps it to diversify its threat and supply high worth to its clients.
• Strong monetary position permits the business to consider numerous advancement chances without any fear of raising fund externally.
In addition to the strengths, the company has particular weaknesses which might increase constraints for the company in implementing its advancement program. The weaknesses of Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Analysis are given as follows;
• Despite of being a science and innovation publishing firm, the company still has traditional ways ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It needs to propose specific expansion plans to avoid its dependence over the Chinese markets to accomplish long term development.
The growth of the publishing market is declining given that 2008, affecting Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Help as well, but the growth might be revived by availing particular opportunities provided in the market. The market chances for CMP include;
• The business could likewise present Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP could consider an advancement program through the growth towards foreign markets in order to lower its dependence over Chinese markets by using its vast funds.
The changing macro trends in the market and increasing competition in the publishing market has actually posed specific dangers to Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Solution including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could lead to decreasing market share of Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Solution due to the customer shift towards digital libraries.
• The existence of a great deal of competitors in the publishing industry increase the threat for CMP to lose its competitive position in the market, as competitors can gain a strong customer base by using specific strategies like aggressive promotion, quality products, etc.
• Entrance of new publishing firms in the market together with existence of high competitors increases the threat of losing the consumer base.
The company has a quite competitive monetary efficiency. Due to lack of data, the monetary ratios of CMP could not be computed. The general financial efficiency of the company might be examined by utilizing the charts given in the case Appendices. It could be evaluated from the Appendix III that the annual overall incomes of CMP during the period 2000-2012 are growing at a high development rate, showing that the annual need of the items of Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Analysis is growing and the business is rather efficient in bring in a large number of clients at a potential price.
Together with it, the 2nd chart which shows the annual development in the Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Analysis total properties, reveals that the business is rather efficient in including worth to its assets through its incomes. The growth in possessions shows that the overall worth of the company is also increasing with increasing the total earnings. (Unidentified, 2013).
Another financial analysis of the business utilizing the provided data could be the analysis regarding the distribution of total revenues of the business. Huge part of the profits of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company could move towards other organisation segments with a potential growth to accomplish its future development objective.
PESTEL analysis could be performed to find out the various external forces impacting the efficiency of the company and the recent patterns in the external environment of the company. A quick PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
As the publishing sector might have a substantial impact on the state of mind of individuals about the communist ideology of the government, therefore, the publishing sector is highly supervised and assisted by the Promotion Department of the Communist Party of China. It could be said that the overall political forces impacting CMP business are high. The government policies concerning the publishing sector are likewise increasing with the passage of time.
Economic forces affecting the publishing sector in general and the Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Analysis in particular includesthe prices of paper, the income level of consumers, the inflation rate, and the total GDP growth of the country. All these forces combine effect the need for the publishing market. In addition to it, the economic policies connected to the import of books affect the overall service at CPM. Nevertheless, China's economic conditions are quite favorable for CMP with high GDP growth and consumer income level.
Social and Demographical.
Social and demographical forces consist of the population development, the customer's choices towards reading useful products and so on. China has the highest population in the world with a high population growth, revealing the increasing number of customers of the Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Solution. However, the consumer choices are moving towards digital publishing instead of the conventional was of publishing. In this regard, CMP should concentrate on digital publishing to meet the changing consumer preferences.
Technological forces affecting the CMP include the technological advancement in the reading techniques and so on. Improvement of science and technology along with the increase of digital publishing could lower the need for the CMP items, if specific actions would not be taken quickly.
Ecological forces affecting Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Solution includes the concerns of ecological communities over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink used while publishing must not be damaging for the environment.
Legal guidelines for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Government to be entered in the publishing market.
Industry Analysis (Porter's 5 Forces Model).
Porter's Five Forces Model might be utilized to analyze the beauty of the publishing industry China. A quick analysis of the Porter's Five Forces is provided as follows;.
Risk of New Entrants.
Risks of new entrants in the Chinese Publishing Industry is moderate. The prospective development in the market tends to attract new entrants to the publishing market. The existence of extreme competitors and the requirement of huge capital tends to demotivate brand-new entrants to go into in the market.
Threat of Alternative.
Risk of Substitution is high for the Chinese Publishing Market. The substitute items for the released documents is the files presented in the digital libraries on certain sites. The changing customer choices towards digital learning increase the hazard of alternative for the market.
Competitive rivalry in the publishing market is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, brand-new entrants are likewise participating in the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant providers of the Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Help consist of the suppliers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the general bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality files at competitive rates.
CMP operates in a highly competitive industry with the existence of large number of rivals. However, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Solution include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close rivals of CMP. Established in the exact same duration, CIP releases similar kind of books. For a big period, CIP held the biggest market share, and still ranks second and 3rd in various market segments, with a major focus on instructional publications. CIP serves as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the marketplace share of Employee Motivation And Retention Strategies At Microsoft Corporation Case Study Solution quickly in the current market scenario.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise founded in the exact same period as CMP and CIP. It ranks sixth in the state-owned publishers in terms of service scale. It is also among the prominent players in the publishing industry with a yearly total incomes of RMB 550 million in 2010.
Alternative-1: Broaden towards New Markets
• Reducing reliance over the Chinese markets.
• Increasing number of Clients
• Growth chances.
• Preventing the effect of market saturation in the Chinese publishing market.
• Use of possible resources in expansion.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
• Sustaining customer base.
• Approaching new markets.
• Easy to present using current capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio provides high value to customers.
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business segments to the brand-new one can lead the business to lose need of its items in the market.
With the deep analysis of the internal and external environment of the business together with the market analysis and the competitor analysis, Alternative 2 is recommended to CMP to achieve its future development. As the choices are shifting towards digital publishing and the company require an instant solution to avoid the declining market development. For that reason, introduction of digital publishing might prove to be an instant service with low amount of threat for the business. Nevertheless, the business could also think about the expansion program after the success of its digital publishing program.
In order to present digital publishing in its product portfolio, the company should first gathers the information related to the customer need, the potential markets, the federal government guidelines and the data connected to the rivals presented in the market. After that, the business must decide one prospective segment for its initial offering. It needs to collect research study that how it might separate its digital publishing from the existing rivals' products. After all the actions above the company ought to opt for the initial offering. The business should go for the other markets if the initial offering proves a success. In this way the business would have the ability to execute its digital publishing program.
Although, the development of the publishing industry is decreasing since 2008, showing a risk to the company's long term presence, but the scenario can be controlled by considering an advancement strategy in the future. The company could consider introducing digital publishingin its existing market to execute its development program at immediate basis and to avoid the threat of failure for entryway in the new markets.