Euro Disney The First 100 Days Case Study Solution and Analysis
Introduction
Euro Disney The First 100 Days Case Study Analysis is the biggest publishing company with a greatest market share in the China's book retail market. CMP has actually become a specialized details provider and a big extensive Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Critical Problems
Although, Euro Disney The First 100 Days Case Study Solution has spent its 60 years journey efficiently, being an effective publishing house, however, the changing macro market trends and forces bring particular challenges to the publishing market in general and CMP in particular. These factors include;
• Entrance of the brand-new publishing firms in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Improvement of science and technology.
The improvement of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the capabilities of the company could be utilized to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Euro Disney The First 100 Days Case Study Analysis has specific strengths that can be made use of to lower the risks, conquer the weak point and obtain the chances. Strengths of CMP are provided as follows;
• The long term experience of Euro Disney The First 100 Days Case Study Solution in the publishing market i.e. 60 years enables the business to provide high quality items at a lower expense using its previous experiences.
• The technical resources and capabilities created by its effective journey provide a competitive benefit to CMP.
• Vast product portfolioof CMP assists it to diversify its danger and supply high worth to its clients.
• Strong financial position allows the business to consider several development opportunities with no fear of raising fund externally.
Weak points
Along with the strengths, the business has specific weak points which could increase restraints for the business in implementing its advancement program. The weak points of Euro Disney The First 100 Days Case Study Help are given as follows;
• Despite of being a science and technology publishing firm, the business still has traditional methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It ought to propose certain growth strategies to prevent its reliance over the Chinese markets to attain long term development.
Opportunities
The growth of the publishing market is declining because 2008, affecting Euro Disney The First 100 Days Case Study Analysis as well, but the growth could be revived by availing particular opportunities provided in the market. The market chances for CMP consist of;
• The business might also present Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP could think about a development program through the growth towards foreign markets in order to decrease its reliance over Chinese markets by utilizing its vast funds.
Hazards
The changing macro trends in the market and increasing competition in the publishing industry has postured specific hazards to Euro Disney The First 100 Days Case Study Solution including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might cause declining market share of Euro Disney The First 100 Days Case Study Solution due to the customer shift towards digital libraries.
• The existence of large number of competitors in the publishing market increase the hazard for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by using particular methods like aggressive promotion, quality products, etc.
• Entryway of new publishing companies in the industry along with presence of high competitors increases the threat of losing the customer base.
Monetary Analysis.
The company has a quite competitive financial efficiency. Due to lack of data, the monetary ratios of CMP could not be calculated. The general monetary performance of the business could be analyzed by using the charts offered in the case Appendices. It could be examined from the Appendix III that the yearly total revenues of CMP during the period 2000-2012 are growing at a high development rate, showing that the annual demand of the items of Euro Disney The First 100 Days Case Study Analysis is growing and the business is quite efficient in bring in a large number of clients at a potential cost.
In addition to it, the second graph which reveals the yearly growth in the Euro Disney The First 100 Days Case Study Analysis total properties, shows that the company is rather effective in adding worth to its possessions through its earnings. The growth in assets shows that the overall worth of the firm is also increasing with increasing the total incomes. (Unidentified, 2013).
Another monetary analysis of the business utilizing the offered data could be the analysis regarding the distribution of overall earnings of the company. Huge part of the profits of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The company could move towards other company sections with a potential growth to attain its future development goal.
PESTEL Analysis
PESTEL analysis could be conducted to find out the various external forces affecting the efficiency of the company and the recent patterns in the external environment of the business. A brief PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable effect on the mindset of individuals about the communist ideology of the government, for that reason, the publishing sector is extremely supervised and guided by the Publicity Department of the Communist Celebration of China. It might be stated that the overall political forces impacting CMP business are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Economical.
Economic forces affecting the publishing sector in general and the Euro Disney The First 100 Days Case Study Help in specific includesthe costs of paper, the income level of consumers, the inflation rate, and the overall GDP growth of the nation. All these forces integrate effect the demand for the publishing market. In addition to it, the financial policies related to the import of books affect the total organisation at CPM. Nevertheless, China's economic conditions are quite beneficial for CMP with high GDP growth and customer income level.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to focus on digital publishing to satisfy the altering consumer preferences.
Technological.
Technological forces affecting the CMP consist of the technological advancement in the reading strategies etc. Improvement of science and innovation together with the increase of digital publishing might decrease the demand for the CMP products, if specific actions would not be taken quickly.
Environmental.
Ecological forces impacting Euro Disney The First 100 Days Case Study Solution consists of the concerns of ecological communities over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink used while publishing needs to not be damaging for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Regulation 1997 needs the publishers to be approved initially by the Government to be entered in the publishing market.
Industry Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Model might be used to examine the appearance of the publishing industry China. A quick analysis of the Porter's 5 Forces is given as follows;.
Risk of New Entrants.
Threats of new entrants in the Chinese Publishing Industry is moderate. The possible development in the industry tends to draw in new entrants to the publishing market. The existence of extreme competitors and the requirement of big capital tends to demotivate new entrants to enter in the market.
Threat of Replacement.
Danger of Alternative is high for the Chinese Publishing Industry. The substitute items for the published documents is the documents presented in the virtual libraries on certain sites. The altering customer choices towards digital knowing increase the risk of replacement for the market.
Competitive Rivalry.
Competitive competition in the publishing industry is high. The presence of a great deal of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. In addition to it, new entrants are also entering into the market increasing the competitors for CMP.
Bargaining Power of Provider.
The significant suppliers of the Euro Disney The First 100 Days Case Study Help consist of the providers of the paper for releasing documents. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the general bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Haggling power of buyer in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality documents at competitive rates.
Rivals Analysis.
CMP operates in a highly competitive market with the presence of a great deal of competitors. The company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant competitors of Euro Disney The First 100 Days Case Study Analysis include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close rivals of CMP. Founded in the very same period, CIP releases comparable type of books. For a big time period, CIP held the largest market share, and still ranks second and third in various market sectors, with a significant focus on instructional publications. CIP acts as a danger for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of Euro Disney The First 100 Days Case Study Solution quickly in the current market situation.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise established in the same period as CMP and CIP. It ranks 6th in the state-owned publishers in terms of company scale. It is also among the popular players in the publishing market with an annual total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing number of Consumers
• Growth chances.
• Avoiding the effect of market saturation in the Chinese publishing market.
Cons
• Use of possible resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce using existing abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high value to consumers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service sections to the brand-new one can lead the company to lose need of its items in the market.
Suggestions
With the deep analysis of the internal and external environment of the company in addition to the market analysis and the rival analysis, Alternative 2 is advised to CMP to attain its future advancement. As the preferences are moving towards digital publishing and the business need an immediate option to avoid the declining industry development. Therefore, introduction of digital publishing might show to be an immediate option with low quantity of danger for the company. The business might also consider the growth program after the success of its digital publishing program.
Execution
In order to present digital publishing in its product portfolio, the business needs to initially collects the data related to the customer need, the potential markets, the government regulations and the data related to the rivals presented in the market. If the initial offering proves a success, the business must go for the other markets. In this way the business would be able to execute its digital publishing program.
Conclusion
The development of the publishing industry is decreasing because 2008, showing a threat to the company's long term existence, however the situation can be controlled by considering a development strategy in the future. The business might consider introducing digital publishingin its existing market to execute its advancement program at immediate basis and to prevent the danger of failure for entryway in the new markets.
