Female Entrepreneurship In Turkey Case Study Solution and Analysis
Intro
Female Entrepreneurship In Turkey Case Study Help is the largest publishing business with a highest market share in the China's book retail market. CMP has actually ended up being a specialized information supplier and a big comprehensive Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Important Issues
Although, Female Entrepreneurship In Turkey Case Study Solution has actually invested its 60 years journey smoothly, being an effective publishing home, however, the changing macro market patterns and forces bring certain challenges to the publishing industry in basic and CMP in particular. These factors consist of;
• Entrance of the brand-new publishing firms in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Improvement of science and technology.
The improvement of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the abilities of the company could be used to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Female Entrepreneurship In Turkey Case Study Analysis has particular strengths that can be made use of to reduce the threats, overcome the weak point and avail the chances. Strengths of CMP are offered as follows;
• The long term experience of Female Entrepreneurship In Turkey Case Study Help in the publishing market i.e. 60 years allows the company to provide high quality products at a lower cost utilizing its prior experiences.
• The technical resources and abilities generated by its successful journey provide a competitive benefit to CMP.
• Huge item portfolioof CMP helps it to diversify its risk and offer high value to its clients.
• Strong monetary position allows the company to consider a number of advancement opportunities without any worry of raising fund externally.
Weaknesses
Together with the strengths, the business has certain weaknesses which could increase restraints for the business in implementing its development program. The weak points of Female Entrepreneurship In Turkey Case Study Analysis are given as follows;
• Despite of being a science and technology publishing firm, the business still has conventional ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It should propose particular growth plans to avoid its dependence over the Chinese markets to accomplish long term development.
Opportunities
Although, the growth of the publishing industry is decreasing since 2008, impacting Female Entrepreneurship In Turkey Case Study Analysis also, but the development could be restored by availing certain chances presented in the market. The marketplace opportunities for CMP include;
• The company might also introduce Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP might consider an advancement program through the growth towards foreign markets in order to reduce its reliance over Chinese markets by utilizing its large financial resources.
Dangers
The altering macro trends in the market and increasing competition in the publishing industry has actually positioned particular hazards to Female Entrepreneurship In Turkey Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could result in declining market share of Female Entrepreneurship In Turkey Case Study Solution due to the customer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as rivals can get a strong customer base by using specific techniques like aggressive promotion, quality products, etc.
• Entryway of new publishing companies in the industry along with presence of high competition increases the danger of losing the client base.
Financial Analysis.
The company has a quite competitive monetary performance. Due to absence of data, the financial ratios of CMP might not be computed. Nevertheless, the overall financial efficiency of the company might be evaluated by utilizing the charts given up the case Appendices. It could be analyzed from the Appendix III that the annual total revenues of CMP throughout the duration 2000-2012 are growing at a high growth rate, revealing that the yearly demand of the items of Female Entrepreneurship In Turkey Case Study Analysis is growing and the company is rather effective in drawing in a large number of clients at a possible cost.
Along with it, the 2nd graph which reveals the annual growth in the Female Entrepreneurship In Turkey Case Study Help overall assets, shows that the business is rather effective in adding worth to its assets through its incomes. The growth in assets reveals that the overall worth of the firm is likewise increasing with increasing the total earnings. (Unknown, 2013).
Another monetary analysis of the company using the provided information might be the analysis relating to the distribution of overall profits of the business. Major part of the earnings of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business could move towards other service sections with a prospective growth to attain its future development goal.
PESTEL Analysis
PESTEL analysis could be conducted to discover the different external forces impacting the efficiency of the business and the current trends in the external environment of the company. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable impact on the frame of mind of individuals about the communist ideology of the federal government, for that reason, the publishing sector is extremely supervised and assisted by the Promotion Department of the Communist Celebration of China. It might be stated that the general political forces impacting CMP service are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.
Economical.
Financial forces impacting the publishing sector in basic and the Female Entrepreneurship In Turkey Case Study Analysis in specific includesthe rates of paper, the earnings level of customers, the inflation rate, and the general GDP growth of the country. All these forces integrate effect the demand for the publishing market. In addition to it, the financial policies related to the import of books affect the total service at CPM. Nevertheless, China's financial conditions are rather favorable for CMP with high GDP development and customer earnings level.
Social and Demographical.
The consumer preferences are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP should focus on digital publishing to meet the changing consumer preferences.
Technological.
Technological forces affecting the CMP include the technological advancement in the reading strategies etc. Improvement of science and innovation in addition to the increase of digital publishing might lower the need for the CMP items, if certain actions would not be taken soon.
Environmental.
Ecological forces impacting Female Entrepreneurship In Turkey Case Study Analysis consists of the concerns of environmental communities over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink used while publishing must not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal policies regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be authorized initially by the Federal government to be gone into in the publishing market. The regulation forbids direct involvement of foreign entities and individuals in the publishing sector.
Market Analysis (Porter's Five Forces Model).
Porter's 5 Forces Model might be used to analyze the attractiveness of the publishing industry China. A brief analysis of the Porter's 5 Forces is offered as follows;.
Hazard of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Industry is moderate. The potential growth in the market tends to draw in brand-new entrants to the publishing industry. Nevertheless, the presence of extreme competition and the requirement of substantial capital tends to demotivate brand-new entrants to go into in the market.
Threat of Alternative.
Hazard of Alternative is high for the Chinese Publishing Industry. The alternative products for the released files is the documents presented in the virtual libraries on certain websites. The changing customer preferences towards digital knowing increase the risk of replacement for the industry.
Competitive Competition.
Competitive rivalry in the publishing market is high. The existence of large number of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. In addition to it, new entrants are also entering into the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The major suppliers of the Female Entrepreneurship In Turkey Case Study Solution consist of the suppliers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality files at competitive prices.
Competitors Analysis.
CMP operates in a highly competitive industry with the presence of a great deal of competitors. Nevertheless, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Female Entrepreneurship In Turkey Case Study Analysis consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close rivals of CMP. Established in the very same duration, CIP releases comparable type of books. For a large period, CIP held the biggest market share, and still ranks 3rd and second in numerous market segments, with a major concentrate on educational publications. CIP functions as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the marketplace share of Female Entrepreneurship In Turkey Case Study Help quickly in the current market scenario.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise established in the very same duration as CMP and CIP. It ranks 6th in the state-owned publishers in regards to organisation scale. It is likewise one of the prominent gamers in the publishing market with an annual total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing variety of Clients
• Development opportunities.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Use of prospective resources in growth.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce utilizing present abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio provides high value to consumers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service sections to the new one can lead the business to lose need of its products in the market.
Suggestions
As the preferences are moving towards digital publishing and the business require an instant solution to prevent the decreasing industry growth. The business could likewise think about the expansion program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its item portfolio, the business ought to first collects the information associated with the consumer need, the possible markets, the government guidelines and the data related to the rivals presented in the market. After that, the company ought to decide one possible segment for its initial offering. It ought to collect research study that how it could differentiate its digital publishing from the existing rivals' items. The actions above the business should go for the preliminary offering. If the preliminary offering shows a success, the business ought to opt for the other markets. In this method the company would have the ability to execute its digital publishing program.
Conclusion
Although, the development of the publishing market is declining given that 2008, revealing a danger to the business's long term existence, however the situation can be controlled by considering a development strategy in the future. The company might consider presenting digital publishingin its existing market to implement its development program at immediate basis and to avoid the risk of failure for entrance in the new markets.
