Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Solution and Analysis
Intro
Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Solution is the biggest publishing business with a highest market share in the China's book retail market. CMP has actually ended up being a specialized information service provider and a large thorough Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Critical Concerns
CMP has actually spent its 60 years journey smoothly, being a successful publishing home, however, the changing macro market patterns and forces bring particular challenges to the publishing industry in basic and Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Help in specific. These aspects include;
• Entrance of the brand-new publishing companies in the market.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Enhancement of science and innovation.
The transformation of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the business could be made use of to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Analysis has specific strengths that can be used to minimize the risks, get rid of the weak point and get the chances. Strengths of CMP are given as follows;
• The long term experience of Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Help in the publishing market i.e. 60 years allows the business to provide high quality items at a lower cost utilizing its prior experiences.
• The technical resources and capabilities created by its successful journey supply a competitive advantage to CMP.
• Vast item portfolioof CMP assists it to diversify its threat and provide high worth to its customers.
• Strong financial position permits the business to consider a number of development opportunities without any fear of raising fund externally.
Weak points
Together with the strengths, the company has specific weak points which could increase restrictions for the business in executing its advancement program. The weak points of Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing firm, the company still has traditional ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It ought to propose specific expansion strategies to avoid its dependence over the Chinese markets to accomplish long term development.
Opportunities
Although, the development of the publishing market is declining because 2008, impacting Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Help too, however the growth could be revived by availing certain opportunities presented in the market. The marketplace chances for CMP consist of;
• The company might likewise present Digital Publishing by utilizing its long term technical experience and a strong customer acknowledgment in the market.
• CMP could think about a development program through the growth towards foreign markets in order to reduce its dependence over Chinese markets by utilizing its huge funds.
Threats
The changing macro trends in the market and increasing competition in the publishing industry has actually presented particular threats to Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Help consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might cause decreasing market share of Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Solution due to the customer shift towards digital libraries.
• The existence of a great deal of competitors in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as rivals can get a strong consumer base by using certain strategies like aggressive promo, quality items, etc.
• Entryway of new publishing firms in the industry in addition to presence of high competitors increases the threat of losing the client base.
Monetary Analysis.
Due to lack of data, the financial ratios of CMP might not be determined. It could be examined from the Appendix III that the annual total incomes of Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Solution throughout the duration 2000-2012 are growing at a high development rate, revealing that the annual demand of the products of CMP is growing and the business is rather effective in attracting a big number of customers at a prospective price.
In addition to it, the second graph which shows the yearly development in the Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Help total properties, shows that the business is quite efficient in adding value to its properties through its revenues. The growth in properties shows that the overall value of the firm is also increasing with increasing the total earnings. (Unknown, 2013).
Another financial analysis of the company using the offered data might be the analysis regarding the circulation of overall incomes of the company. Major part of the revenues of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business might move towards other company sectors with a possible growth to accomplish its future development objective.
PESTEL Analysis
PESTEL analysis could be performed to learn the various external forces affecting the efficiency of the company and the recent trends in the external environment of the company. A brief PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant impact on the state of mind of the people about the communist ideology of the federal government, therefore, the publishing sector is highly supervised and guided by the Publicity Department of the Communist Celebration of China. It might be said that the total political forces affecting CMP business are high. The government policies concerning the publishing sector are also increasing with the passage of time.
Economical.
Economic forces affecting the publishing sector in basic and the CMP in particular includesthe rates of paper, the income level of consumers, the inflation rate, and the total GDP development of the country. All these forces combine effect the need for the publishing market.
Social and Demographical.
Social and demographical forces include the population development, the customer's choices towards reading helpful products and so on. China has the highest population in the world with a high population development, revealing the increasing number of customers of the Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Solution. The consumer choices are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP ought to focus on digital publishing to meet the changing consumer preferences.
Technological.
Technological forces affecting the CMP consist of the technological improvement in the reading strategies etc. Enhancement of science and innovation in addition to the increase of digital publishing might decrease the need for the CMP items, if specific actions would not be taken quickly.
Environmental.
Ecological forces impacting Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Analysis includes the concerns of environmental neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink utilized while publishing should not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be authorized first by the Government to be gone into in the publishing market.
Market Analysis (Porter's 5 Forces Design).
Porter's 5 Forces Design might be used to analyze the attractiveness of the publishing industry China. A quick analysis of the Porter's Five Forces is provided as follows;.
Risk of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Market is moderate. The potential development in the market tends to attract new entrants to the publishing market. However, the presence of intense competition and the requirement of substantial capital tends to demotivate new entrants to go into in the market.
Danger of Substitution.
Threat of Alternative is high for the Chinese Publishing Market. The substitute products for the released files is the documents provided in the digital libraries on certain websites. The altering consumer preferences towards digital knowing increase the risk of alternative for the market.
Competitive Rivalry.
Competitive rivalry in the publishing industry is high. The existence of large number of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are also entering into the market increasing the competition for CMP.
Bargaining Power of Supplier.
The major providers of the Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Analysis include the suppliers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Haggling power of buyer in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality documents at competitive prices.
Competitors Analysis.
CMP operates in a highly competitive market with the presence of large number of competitors. The company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Help include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close competitors of CMP. Founded in the exact same duration, CIP releases comparable type of books. For a big time period, CIP held the biggest market share, and still ranks third and 2nd in different market segments, with a major concentrate on instructional publications. CIP serves as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the marketplace share of Ganesh Natarajan Leading Innovation And Organizational Change At Zensar A Case Study Analysis quickly in the current market circumstance.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was likewise established in the exact same duration as CMP and CIP. It ranks 6th in the state-owned publishers in regards to organisation scale. It is also among the popular gamers in the publishing market with an annual total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing variety of Clients
• Growth opportunities.
• Preventing the effect of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in growth.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present utilizing present capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio provides high worth to clients.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core organisation sections to the new one can lead the business to lose demand of its items in the market.
Suggestions
With the deep analysis of the internal and external environment of the business in addition to the industry analysis and the rival analysis, Alternative 2 is advised to CMP to achieve its future advancement. As the choices are moving towards digital publishing and the company require an immediate option to avoid the decreasing industry growth. Introduction of digital publishing might prove to be an instant solution with low amount of threat for the company. The company might also consider the growth program after the success of its digital publishing program.
Application
In order to present digital publishing in its product portfolio, the business needs to initially collects the data related to the consumer need, the prospective markets, the government guidelines and the information related to the rivals provided in the market. If the initial offering shows a success, the business needs to go for the other markets. In this way the business would be able to implement its digital publishing program.
Conclusion
The growth of the publishing industry is decreasing given that 2008, showing a risk to the company's long term existence, however the situation can be controlled by considering a development plan in the future. The business might consider introducing digital publishingin its existing market to implement its development program at instant basis and to prevent the risk of failure for entryway in the new markets.
