Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Solution and Analysis
Intro
Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Analysis is the largest publishing business with a greatest market share in the China's book retail market. CMP provides a number of services including; collecting info, processing info and interaction services. Significant organisation segments of the business consist of; books, periodicals, consultancy and circulation. The business has a vast item portfolio and its major items include books, periodicals, online media, exhibitions, research study reports and so on. Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Analysis has actually become a specialized information company and a large comprehensive Science and Innovation publishing business through the integration of print media, audio-visual media and the network media.
Vital Issues
Although, Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Help has invested its 60 years journey efficiently, being an effective publishing house, however, the altering macro market trends and forces bring specific difficulties to the publishing market in basic and CMP in particular. These elements consist of;
• Entryway of the new publishing firms in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and technology.
The improvement of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the company could be made use of to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Solution has particular strengths that can be utilized to decrease the dangers, overcome the weakness and avail the opportunities. Strengths of CMP are given as follows;
• The long term experience of Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Analysis in the publishing market i.e. 60 years enables the company to supply high quality items at a lower expense using its prior experiences.
• The technical resources and abilities created by its effective journey offer a competitive advantage to CMP.
• Vast item portfolioof CMP assists it to diversify its danger and provide high worth to its customers.
• Strong financial position enables the company to think about a number of development chances with no fear of raising fund externally.
Weak points
In addition to the strengths, the company has certain weaknesses which might increase restrictions for the business in executing its advancement program. The weaknesses of Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Solution are offered as follows;
• Despite of being a science and innovation publishing company, the company still has traditional ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It needs to propose particular growth strategies to prevent its reliance over the Chinese markets to achieve long term growth.
Opportunities
The growth of the publishing market is declining considering that 2008, affecting Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Help as well, however the growth could be revived by availing certain chances provided in the market. The market chances for CMP include;
• The business might also present Digital Publishing by using its long term technical experience and a strong consumer recognition in the market.
• CMP might think about an advancement program through the expansion towards foreign markets in order to lower its reliance over Chinese markets by using its huge funds.
Hazards
The altering macro patterns in the market and increasing competition in the publishing market has presented certain hazards to Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Solution consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could cause decreasing market share of Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Solution due to the customer shift towards digital libraries.
• The presence of a great deal of rivals in the publishing industry increase the threat for CMP to lose its competitive position in the market, as competitors can gain a strong consumer base by using specific strategies like aggressive promotion, quality items, and so on
• Entrance of new publishing firms in the market in addition to presence of high competitors increases the risk of losing the consumer base.
Monetary Analysis.
Due to lack of data, the monetary ratios of CMP might not be computed. It might be evaluated from the Appendix III that the annual total profits of Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Solution during the period 2000-2012 are growing at a high development rate, showing that the annual demand of the items of CMP is growing and the company is rather effective in bring in a big number of customers at a prospective price.
Together with it, the 2nd chart which shows the annual growth in the Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Solution total possessions, reveals that the business is quite effective in adding worth to its properties through its profits. The development in properties reveals that the total worth of the firm is also increasing with increasing the overall incomes. (Unidentified, 2013).
Another financial analysis of the company using the provided data could be the analysis concerning the circulation of total incomes of the company. Huge part of the profits of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company might move towards other business segments with a prospective development to accomplish its future advancement objective.
PESTEL Analysis
PESTEL analysis could be conducted to learn the different external forces affecting the performance of the business and the recent trends in the external environment of the business. A quick PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial influence on the state of mind of individuals about the communist ideology of the federal government, for that reason, the publishing sector is highly monitored and guided by the Promotion Department of the Communist Party of China. For that reason, it could be stated that the total political forces impacting Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Solution business are high. The government policies regarding the publishing sector are likewise increasing with the passage of time.
Affordable.
Economic forces impacting the publishing sector in basic and the CMP in specific includesthe rates of paper, the earnings level of consumers, the inflation rate, and the total GDP growth of the nation. All these forces combine impact the demand for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population development, the consumer's preferences towards reading informative materials etc. China has the greatest population in the world with a high population development, revealing the increasing number of consumers of the Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Help. However, the consumer choices are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP must focus on digital publishing to fulfill the altering consumer choices.
Technological.
Technological forces affecting the CMP include the technological advancement in the reading methods and so on. Improvement of science and innovation in addition to the increase of digital publishing might minimize the demand for the CMP items, if specific actions would not be taken soon.
Environmental.
Environmental forces impacting Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Analysis consists of the issues of ecological neighborhoods over the use of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink utilized while publishing must not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal policies regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be authorized initially by the Federal government to be gone into in the publishing market. The ordinance prohibits direct participation of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's 5 Forces Design).
Porter's 5 Forces Model might be used to analyze the attractiveness of the publishing market China. A quick analysis of the Porter's 5 Forces is offered as follows;.
Risk of New Entrants.
Dangers of brand-new entrants in the Chinese Publishing Industry is moderate. The potential growth in the industry tends to draw in brand-new entrants to the publishing industry. The existence of extreme competition and the requirement of substantial capital tends to demotivate brand-new entrants to go into in the market.
Danger of Alternative.
Threat of Replacement is high for the Chinese Publishing Market. The alternative products for the published documents is the documents presented in the virtual libraries on certain sites. The changing consumer choices towards digital learning increase the hazard of substitution for the market.
Competitive Rivalry.
Competitive rivalry in the publishing industry is high. The presence of large number of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. In addition to it, new entrants are also participating in the marketplace increasing the competition for CMP.
Bargaining Power of Supplier.
The major suppliers of the Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Solution consist of the suppliers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of purchaser in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality files at competitive prices.
Competitors Analysis.
CMP operates in an extremely competitive industry with the existence of a great deal of competitors. Nevertheless, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Ganesh Natarajan Leading Innovation And Organizational Change At Zensar B Case Study Solution include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a danger for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the current market situation.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise established in the very same duration as CMP and CIP. It ranks 6th in the state-owned publishers in terms of company scale. It is also one of the popular gamers in the publishing industry with a yearly overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing number of Customers
• Development chances.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using current abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio provides high worth to clients.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sections to the new one can lead the company to lose demand of its products in the market.
Recommendations
With the deep analysis of the external and internal environment of the company along with the market analysis and the rival analysis, Alternative 2 is suggested to CMP to accomplish its future advancement. As the choices are moving towards digital publishing and the business require an instant solution to avoid the decreasing market growth. Intro of digital publishing might show to be an immediate solution with low quantity of danger for the company. However, the business could likewise think about the growth program after the success of its digital publishing program.
Application
In order to present digital publishing in its item portfolio, the company ought to first gathers the information related to the consumer demand, the possible markets, the federal government regulations and the information related to the rivals provided in the market. If the initial offering proves a success, the company needs to go for the other markets. In this way the business would be able to execute its digital publishing program.
Conclusion
The development of the publishing industry is declining since 2008, revealing a hazard to the company's long term existence, but the situation can be controlled by thinking about a development plan in the future. The business might think about introducing digital publishingin its existing market to implement its advancement program at immediate basis and to avoid the danger of failure for entryway in the new markets.
