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Google Maps Case Study Solution and Analysis


Introduction

Google Maps Case Study Solution is the largest publishing company with a greatest market share in the China's book retail market. CMP offers a number of services consisting of; collecting details, processing details and communication services. Major service sectors of the business include; books, periodicals, consultancy and circulation. The business has a huge product portfolio and its significant products include books, periodicals, online media, exhibits, research study reports etc. Google Maps Case Study Help has actually ended up being a specialized details company and a big thorough Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.

Critical Problems

Although, Google Maps Case Study Help has invested its 60 years journey efficiently, being a successful publishing house, nevertheless, the changing macro market trends and forces bring certain difficulties to the publishing industry in general and CMP in particular. These aspects consist of;

• Entrance of the new publishing firms in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Enhancement of science and technology.
Executive Summary
The improvement of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the capabilities of the company could be used to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Google Maps Case Study Solution has certain strengths that can be utilized to decrease the threats, conquer the weakness and avail the chances. Strengths of CMP are provided as follows;

• The long term experience of Google Maps Case Study Solution in the publishing industry i.e. 60 years permits the business to supply high quality products at a lower expense utilizing its prior experiences.
• The technical resources and abilities produced by its effective journey offer a competitive advantage to CMP.
• Vast item portfolioof CMP helps it to diversify its threat and provide high worth to its consumers.
• Strong financial position allows the business to think about numerous advancement chances without any worry of raising fund externally.

Weaknesses

Together with the strengths, the company has certain weak points which could increase restraints for the business in implementing its advancement program. The weaknesses of Google Maps Case Study Help are offered as follows;

• Despite of being a science and innovation publishing company, the company still has standard methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It needs to propose particular expansion strategies to avoid its dependence over the Chinese markets to attain long term growth.
Porter's 5 Forces Analysis
Opportunities

Although, the development of the publishing market is decreasing because 2008, affecting Google Maps Case Study Solution also, however the development might be revived by availing certain chances provided in the market. The market chances for CMP consist of;

• The company could also introduce Digital Publishing by utilizing its long term technical experience and a strong customer acknowledgment in the market.
• CMP could consider an advancement program through the growth towards foreign markets in order to decrease its dependence over Chinese markets by using its large funds.

Hazards

The changing macro trends in the market and increasing competitors in the publishing industry has actually posed specific risks to Google Maps Case Study Help including;( Gurel, 2017).

• Intro of digital publishing i.e. virtual libraries might lead to decreasing market share of Google Maps Case Study Solution due to the customer shift towards digital libraries.
• The existence of a great deal of rivals in the publishing market increase the threat for CMP to lose its competitive position in the market, as rivals can get a strong customer base by using specific strategies like aggressive promo, quality items, and so on
• Entrance of brand-new publishing companies in the industry together with existence of high competitors increases the threat of losing the client base.

Monetary Analysis.
Swot Analysis
Due to absence of information, the financial ratios of CMP might not be determined. It could be evaluated from the Appendix III that the yearly total earnings of Google Maps Case Study Help during the duration 2000-2012 are growing at a high growth rate, showing that the annual demand of the items of CMP is growing and the company is rather efficient in bring in a big number of customers at a potential price.

Together with it, the second chart which shows the annual development in the Google Maps Case Study Analysis total properties, shows that the business is rather efficient in including value to its properties through its profits. The development in assets shows that the total worth of the firm is also increasing with increasing the overall earnings. (Unidentified, 2013).

Another monetary analysis of the business utilizing the given data might be the analysis relating to the circulation of overall revenues of the company. Major part of the incomes of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business might move towards other company segments with a prospective development to achieve its future advancement objective.

PESTEL Analysis

PESTEL analysis might be carried out to learn the various external forces affecting the efficiency of the company and the recent trends in the external environment of the business. A quick PESTEL analysis of the company is given as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a significant effect on the frame of mind of the people about the communist ideology of the government, therefore, the publishing sector is extremely supervised and assisted by the Publicity Department of the Communist Celebration of China. For that reason, it might be stated that the general political forces impacting Google Maps Case Study Analysis service are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.

Affordable.

Economic forces affecting the publishing sector in general and the Google Maps Case Study Analysis in specific includesthe rates of paper, the earnings level of consumers, the inflation rate, and the overall GDP growth of the country. All these forces integrate impact the demand for the publishing market. In addition to it, the financial policies connected to the import of books impact the total organisation at CPM. China's financial conditions are quite favorable for CMP with high GDP growth and customer income level.

Social and Demographical.

Social and demographical forces include the population development, the consumer's preferences towards reading useful products and so on. China has the greatest population in the world with a high population growth, showing the increasing variety of customers of the Google Maps Case Study Solution. The customer choices are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to concentrate on digital publishing to satisfy the altering customer choices.

Technological.

Technological forces affecting the CMP include the technological improvement in the reading techniques and so on. Enhancement of science and technology in addition to the increase of digital publishing could minimize the demand for the CMP products, if specific actions would not be taken quickly.

Environmental.
Vrio Analysis
Environmental forces impacting Google Maps Case Study Analysis consists of the concerns of ecological communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink used while publishing needs to not be hazardous for the environment.

Legal.

Legal guidelines for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be approved first by the Federal government to be entered in the publishing market.

Market Analysis (Porter's 5 Forces Design).

Porter's Five Forces Model could be utilized to examine the attractiveness of the publishing market China. A quick analysis of the Porter's 5 Forces is offered as follows;.

Risk of New Entrants.

Risks of brand-new entrants in the Chinese Publishing Industry is moderate. The possible development in the market tends to attract new entrants to the publishing industry. However, the existence of intense competition and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.

Danger of Replacement.

Threat of Replacement is high for the Chinese Publishing Market. The alternative products for the released files is the documents presented in the virtual libraries on certain sites. The altering consumer preferences towards digital knowing increase the danger of replacement for the market.

Competitive Competition.

Competitive rivalry in the publishing market is high. The existence of large number of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Along with it, new entrants are likewise participating in the market increasing the competitors for CMP.

Bargaining Power of Supplier.

The significant providers of the Google Maps Case Study Solution include the providers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the overall bargaining power of provider for CMP is low.

Bargaining Power of Buyer.

Haggling power of buyer in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers requires high quality documents at competitive prices.

Competitors Analysis.

CMP runs in a highly competitive industry with the existence of large number of competitors. Nevertheless, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Google Maps Case Study Help consist of;.

• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Market Press (CIP).

CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP quickly in the current market scenario.

Posts and telecommunication Press (PTP).

It was likewise founded in the same duration as Google Maps Case Study Solution and CIP. It is also one of the prominent gamers in the publishing market with an annual overall incomes of RMB 550 million in 2010.

Alternatives

Alternative-1: Expand towards New Markets

Pros

• Minimizing dependence over the Chinese markets.
• Increasing number of Customers
• Growth opportunities.
• Preventing the impact of market saturation in the Chinese publishing industry.

Cons
Recommendations
• Usage of possible resources in expansion.
• Threat of failure in brand-new markets.
• Time consuming.

Alernative-2: Introduce Digital Publishing

Pros

• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce using present abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to clients.

Cons

• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service sectors to the new one can lead the business to lose need of its items in the market.

Recommendations

With the deep analysis of the external and internal environment of the business in addition to the industry analysis and the rival analysis, Alternative 2 is suggested to CMP to accomplish its future development. As the choices are moving towards digital publishing and the company require an immediate solution to avoid the declining market growth. Therefore, intro of digital publishing could prove to be an instant option with low quantity of risk for the company. The company might also consider the expansion program after the success of its digital publishing program.

Application

In order to introduce digital publishing in its product portfolio, the company needs to first collects the information associated with the consumer demand, the prospective markets, the government guidelines and the information connected to the rivals provided in the market. After that, the business ought to decide one possible section for its preliminary offering. It needs to gather research that how it might distinguish its digital publishing from the existing rivals' products. After all the steps above the company ought to opt for the initial offering. If the preliminary offering proves a success, the company needs to go for the other markets. In this way the company would have the ability to execute its digital publishing program.

Conclusion

The growth of the publishing market is declining considering that 2008, showing a threat to the company's long term existence, but the circumstance can be managed by considering an advancement plan in the future. The business might consider presenting digital publishingin its existing market to implement its advancement program at immediate basis and to prevent the threat of failure for entrance in the brand-new markets.

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