Google Project Oxygen Case Study Solution and Analysis
Intro
Google Project Oxygen Case Study Help is the biggest publishing business with a highest market share in the China's book retail market. CMP has become a specialized info provider and a big thorough Science and Innovation publishing business through the integration of print media, audio-visual media and the network media.
Important Concerns
Although, Google Project Oxygen Case Study Analysis has actually spent its 60 years journey smoothly, being an effective publishing home, nevertheless, the altering macro market trends and forces bring particular difficulties to the publishing industry in general and CMP in specific. These aspects include;
• Entryway of the brand-new publishing firms in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Improvement of science and innovation.
The improvement of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the business could be made use of to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Google Project Oxygen Case Study Analysis has specific strengths that can be made use of to minimize the threats, conquer the weakness and avail the chances. Strengths of CMP are offered as follows;
• The long term experience of Google Project Oxygen Case Study Analysis in the publishing industry i.e. 60 years allows the company to supply high quality products at a lower cost using its prior experiences.
• The technical resources and capabilities generated by its effective journey offer a competitive advantage to CMP.
• Large item portfolioof CMP assists it to diversify its danger and provide high worth to its customers.
• Strong financial position permits the company to consider a number of development opportunities without any worry of raising fund externally.
Weak points
Together with the strengths, the company has certain weak points which might increase constraints for the business in implementing its development program. The weaknesses of Google Project Oxygen Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing firm, the company still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It must propose certain growth plans to avoid its dependence over the Chinese markets to accomplish long term growth.
Opportunities
The development of the publishing industry is decreasing given that 2008, impacting Google Project Oxygen Case Study Solution as well, but the growth might be restored by availing certain chances presented in the market. The marketplace opportunities for CMP consist of;
• The business might also present Digital Publishing by using its long term technical experience and a strong client acknowledgment in the market.
• CMP could consider an advancement program through the expansion towards foreign markets in order to decrease its dependence over Chinese markets by utilizing its huge funds.
Threats
The altering macro trends in the market and increasing competitors in the publishing market has actually presented particular dangers to Google Project Oxygen Case Study Solution including;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might lead to decreasing market share of Google Project Oxygen Case Study Help due to the customer shift towards virtual libraries.
• The presence of a great deal of rivals in the publishing market increase the danger for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by utilizing particular methods like aggressive promotion, quality items, and so on
• Entryway of new publishing companies in the market together with existence of high competitors increases the threat of losing the client base.
Monetary Analysis.
The business has a rather competitive financial efficiency. Due to lack of information, the monetary ratios of CMP might not be determined. However, the general financial efficiency of the business could be examined by utilizing the charts given up the case Appendices. It could be examined from the Appendix III that the annual total revenues of CMP throughout the duration 2000-2012 are growing at a high development rate, revealing that the yearly demand of the items of Google Project Oxygen Case Study Solution is growing and the company is rather effective in drawing in a a great deal of customers at a potential rate.
In addition to it, the 2nd chart which reveals the yearly development in the Google Project Oxygen Case Study Solution overall properties, shows that the company is rather effective in adding worth to its assets through its earnings. The development in properties reveals that the overall worth of the firm is also increasing with increasing the overall revenues. (Unknown, 2013).
Another financial analysis of the company using the given data could be the analysis concerning the circulation of overall earnings of the business. Huge part of the incomes of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company could move towards other service sections with a possible growth to attain its future advancement objective.
PESTEL Analysis
PESTEL analysis might be conducted to discover the numerous external forces impacting the efficiency of the business and the current patterns in the external environment of the business. A brief PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant effect on the frame of mind of the people about the communist ideology of the government, therefore, the publishing sector is highly supervised and assisted by the Publicity Department of the Communist Celebration of China. It could be stated that the overall political forces affecting CMP organisation are high. The government policies concerning the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces affecting the publishing sector in basic and the Google Project Oxygen Case Study Solution in specific includesthe costs of paper, the earnings level of customers, the inflation rate, and the overall GDP growth of the country. All these forces integrate impact the demand for the publishing market. Along with it, the financial policies associated with the import of books impact the overall organisation at CPM. China's financial conditions are quite beneficial for CMP with high GDP development and consumer income level.
Social and Demographical.
The consumer choices are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP needs to focus on digital publishing to fulfill the altering consumer preferences.
Technological.
Technological forces impacting the CMP include the technological advancement in the reading methods etc. Improvement of science and innovation along with the increase of digital publishing might decrease the need for the CMP items, if specific actions would not be taken soon.
Environmental.
Ecological forces affecting Google Project Oxygen Case Study Help includes the concerns of ecological communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink utilized while publishing must not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be authorized first by the Federal government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Design).
Porter's Five Forces Design could be used to examine the appearance of the publishing market China. A quick analysis of the Porter's 5 Forces is offered as follows;.
Danger of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Industry is moderate. The potential growth in the market tends to draw in brand-new entrants to the publishing market. The existence of intense competitors and the requirement of big capital tends to demotivate new entrants to go into in the market.
Risk of Alternative.
Hazard of Replacement is high for the Chinese Publishing Industry. The replacement products for the released files is the files presented in the virtual libraries on specific sites. The changing customer choices towards digital learning increase the danger of alternative for the industry.
Competitive Competition.
Competitive competition in the publishing industry is high. The presence of a great deal of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, brand-new entrants are also participating in the marketplace increasing the competition for CMP.
Bargaining Power of Supplier.
The major suppliers of the Google Project Oxygen Case Study Solution include the suppliers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Haggling power of purchaser in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the purchasers needs high quality documents at competitive rates.
Rivals Analysis.
CMP operates in an extremely competitive industry with the existence of a great deal of competitors. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of Google Project Oxygen Case Study Help consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis among the close competitors of CMP. Founded in the very same duration, CIP releases comparable kind of books. For a big time period, CIP held the largest market share, and still ranks 2nd and third in numerous market sectors, with a major focus on instructional publications. CIP acts as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of Google Project Oxygen Case Study Solution quickly in the existing market scenario.
Posts and telecommunication Press (PTP).
It was likewise founded in the very same duration as Google Project Oxygen Case Study Analysis and CIP. It is also one of the prominent players in the publishing industry with a yearly total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Lowering dependence over the Chinese markets.
• Increasing variety of Clients
• Growth opportunities.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in expansion.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present using existing abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to customers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company segments to the new one can lead the business to lose demand of its products in the market.
Recommendations
As the choices are shifting towards digital publishing and the company need an immediate option to prevent the declining market development. The company might also think about the expansion program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its item portfolio, the business must first collects the data related to the customer need, the prospective markets, the government regulations and the information related to the rivals presented in the market. If the initial offering proves a success, the business needs to go for the other markets. In this method the company would be able to execute its digital publishing program.
Conclusion
The growth of the publishing industry is declining given that 2008, revealing a hazard to the business's long term presence, but the circumstance can be managed by considering an advancement plan in the future. The company might consider presenting digital publishingin its existing market to implement its advancement program at immediate basis and to prevent the threat of failure for entryway in the brand-new markets.
