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Healthy Life Group Case Study Solution and Analysis


Intro

Healthy Life Group Case Study Solution is the biggest publishing company with a greatest market share in the China's book retail market. CMP offers a variety of services including; gathering information, processing details and interaction services. Major service segments of the company consist of; books, periodicals, consultancy and distribution. The business has a huge product portfolio and its major items include books, periodicals, online media, exhibits, research study reports and so on. Healthy Life Group Case Study Solution has become a specialized information provider and a big comprehensive Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.

Vital Problems

Although, Healthy Life Group Case Study Solution has actually invested its 60 years journey smoothly, being an effective publishing home, nevertheless, the altering macro market trends and forces bring particular difficulties to the publishing market in basic and CMP in particular. These elements consist of;

• Entrance of the brand-new publishing firms in the industry.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Improvement of science and innovation.
Executive Summary
The transformation of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the company could be used to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Healthy Life Group Case Study Solution has certain strengths that can be used to decrease the risks, get rid of the weak point and avail the chances. Strengths of CMP are offered as follows;

• The long term experience of Healthy Life Group Case Study Solution in the publishing market i.e. 60 years enables the business to supply high quality items at a lower cost utilizing its prior experiences.
• The technical resources and capabilities generated by its effective journey supply a competitive benefit to CMP.
• Vast product portfolioof CMP assists it to diversify its risk and supply high worth to its consumers.
• Strong monetary position enables the company to think about a number of advancement opportunities without any fear of raising fund externally.

Weaknesses

Along with the strengths, the company has particular weak points which could increase constraints for the business in executing its advancement program. The weak points of Healthy Life Group Case Study Help are offered as follows;

• Despite of being a science and technology publishing firm, the business still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It needs to propose particular growth plans to avoid its dependence over the Chinese markets to attain long term development.
Porter's 5 Forces Analysis
Opportunities

The development of the publishing market is decreasing because 2008, impacting Healthy Life Group Case Study Help as well, but the growth could be revived by availing certain opportunities presented in the market. The market chances for CMP consist of;

• The company could likewise introduce Digital Publishing by utilizing its long term technical experience and a strong customer acknowledgment in the market.
• CMP might consider an advancement program through the expansion towards foreign markets in order to minimize its reliance over Chinese markets by utilizing its large financial resources.

Risks

The changing macro patterns in the market and increasing competitors in the publishing market has actually postured particular risks to Healthy Life Group Case Study Analysis consisting of;( Gurel, 2017).

• Intro of digital publishing i.e. virtual libraries might lead to decreasing market share of Healthy Life Group Case Study Help due to the customer shift towards virtual libraries.
• The existence of large number of competitors in the publishing market increase the danger for CMP to lose its competitive position in the market, as competitors can gain a strong customer base by utilizing certain techniques like aggressive promo, quality items, and so on
• Entrance of new publishing companies in the industry in addition to presence of high competitors increases the hazard of losing the customer base.

Financial Analysis.
Swot Analysis
The company has a rather competitive monetary efficiency. Due to lack of information, the monetary ratios of CMP could not be calculated. The total financial efficiency of the company might be examined by using the graphs given in the case Appendices. It might be evaluated from the Appendix III that the annual overall profits of CMP during the period 2000-2012 are growing at a high growth rate, revealing that the yearly demand of the products of Healthy Life Group Case Study Help is growing and the business is quite efficient in bring in a a great deal of customers at a possible rate.

Along with it, the 2nd graph which reveals the annual growth in the Healthy Life Group Case Study Help overall possessions, reveals that the business is rather effective in including worth to its possessions through its earnings. The development in possessions reveals that the total value of the firm is likewise increasing with increasing the overall earnings. (Unidentified, 2013).

Another monetary analysis of the business utilizing the offered information might be the analysis regarding the distribution of overall revenues of the company. Huge part of the incomes of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The company could move towards other organisation sections with a potential development to achieve its future advancement goal.

PESTEL Analysis

PESTEL analysis might be carried out to discover the different external forces affecting the efficiency of the business and the current patterns in the external environment of the company. A quick PESTEL analysis of the company is given as follows; (Alanzi, 2018).

Political.

As the publishing sector might have a substantial influence on the frame of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is extremely monitored and guided by the Promotion Department of the Communist Celebration of China. For that reason, it might be stated that the general political forces affecting Healthy Life Group Case Study Solution company are high. The government policies regarding the publishing sector are also increasing with the passage of time.

Cost-effective.

Economic forces affecting the publishing sector in general and the Healthy Life Group Case Study Solution in particular includesthe prices of paper, the earnings level of consumers, the inflation rate, and the total GDP development of the nation. All these forces combine effect the need for the publishing market. Together with it, the economic policies related to the import of books impact the overall company at CPM. However, China's economic conditions are quite favorable for CMP with high GDP growth and customer earnings level.

Social and Demographical.

Social and demographical forces consist of the population growth, the customer's choices towards reading useful products etc. China has the highest population on the planet with a high population development, showing the increasing number of customers of the Healthy Life Group Case Study Help. The customer choices are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP should focus on digital publishing to satisfy the altering consumer choices.

Technological.

Technological forces affecting the CMP consist of the technological improvement in the reading strategies and so on. Improvement of science and innovation along with the increase of digital publishing might lower the need for the CMP items, if specific actions would not be taken soon.

Environmental.
Vrio Analysis
Environmental forces affecting Healthy Life Group Case Study Help includes the concerns of ecological communities over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink used while publishing must not be damaging for the environment.

Legal.

Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be authorized first by the Government to be entered in the publishing market.

Industry Analysis (Porter's 5 Forces Design).

Porter's Five Forces Design could be utilized to evaluate the attractiveness of the publishing market China. A brief analysis of the Porter's 5 Forces is offered as follows;.

Hazard of New Entrants.

Dangers of new entrants in the Chinese Publishing Market is moderate. The prospective development in the market tends to attract new entrants to the publishing market. The presence of intense competition and the requirement of huge capital tends to demotivate brand-new entrants to go into in the market.

Risk of Substitution.

Danger of Replacement is high for the Chinese Publishing Market. The substitute products for the published documents is the documents provided in the digital libraries on certain sites. The altering customer choices towards digital knowing increase the risk of alternative for the market.

Competitive Competition.

Competitive rivalry in the publishing market is high. The existence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. In addition to it, brand-new entrants are also participating in the marketplace increasing the competition for CMP.

Bargaining Power of Supplier.

The major suppliers of the Healthy Life Group Case Study Solution consist of the suppliers of the paper for releasing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the total bargaining power of supplier for CMP is low.

Bargaining Power of Buyer.

Haggling power of purchaser in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive rates.

Rivals Analysis.

CMP operates in an extremely competitive industry with the existence of a great deal of competitors. The company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant competitors of Healthy Life Group Case Study Help consist of;.

• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Market Press (CIP).

CIPis among the close rivals of CMP. Established in the exact same duration, CIP publishes similar kind of books. For a large period, CIP held the largest market share, and still ranks third and 2nd in numerous market segments, with a major concentrate on academic publications. CIP serves as a hazard for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of Healthy Life Group Case Study Solution easily in the present market circumstance.

Posts and telecommunication Press (PTP).

Another close competitor of CMP is PTP. It was also established in the very same period as CMP and CIP. It ranks sixth in the state-owned publishers in terms of organisation scale. It is also one of the popular players in the publishing industry with a yearly overall profits of RMB 550 million in 2010.

Alternatives

Alternative-1: Expand towards New Markets

Pros

• Reducing reliance over the Chinese markets.
• Increasing variety of Consumers
• Growth chances.
• Avoiding the impact of market saturation in the Chinese publishing market.

Cons
Recommendations
• Use of prospective resources in expansion.
• Risk of failure in new markets.
• Time consuming.

Alernative-2: Present Digital Publishing

Pros

• Sustaining consumer base.
• Approaching new markets.
• Easy to present utilizing present abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to customers.

Cons

• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business sectors to the new one can lead the company to lose demand of its items in the market.

Recommendations

With the deep analysis of the internal and external environment of the company along with the market analysis and the rival analysis, Alternative 2 is recommended to CMP to attain its future advancement. As the choices are moving towards digital publishing and the business require an instant option to avoid the declining industry development. For that reason, introduction of digital publishing could show to be an instant service with low quantity of danger for the company. The company could likewise think about the expansion program after the success of its digital publishing program.

Implementation

In order to introduce digital publishing in its product portfolio, the company should first collects the data related to the consumer need, the prospective markets, the government guidelines and the data related to the rivals presented in the market. If the preliminary offering proves a success, the business should go for the other markets. In this method the business would be able to implement its digital publishing program.

Conclusion

The growth of the publishing industry is decreasing because 2008, showing a danger to the business's long term presence, but the circumstance can be controlled by thinking about a development plan in the future. The company could consider introducing digital publishingin its existing market to execute its development program at instant basis and to prevent the risk of failure for entrance in the brand-new markets.

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