Helen Drinan Giving Voice To Her Values A Case Study Solution and Analysis
Introduction
Helen Drinan Giving Voice To Her Values A Case Study Analysis is the largest publishing business with a greatest market share in the China's book retail market. CMP offers a variety of services including; gathering details, processing info and interaction services. Major organisation sections of the business include; books, periodicals, consultancy and distribution. The company has a huge item portfolio and its significant items consist of books, periodicals, online media, exhibitions, research reports and so on. Helen Drinan Giving Voice To Her Values A Case Study Help has become a specialized info company and a large extensive Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Crucial Concerns
Although, Helen Drinan Giving Voice To Her Values A Case Study Solution has invested its 60 years journey smoothly, being an effective publishing house, nevertheless, the changing macro market trends and forces bring particular obstacles to the publishing industry in general and CMP in specific. These aspects consist of;
• Entryway of the brand-new publishing companies in the industry.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and technology.
The transformation of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the abilities of the business could be made use of to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Helen Drinan Giving Voice To Her Values A Case Study Analysis has particular strengths that can be made use of to minimize the risks, conquer the weak point and get the chances. Strengths of CMP are given as follows;
• The long term experience of Helen Drinan Giving Voice To Her Values A Case Study Analysis in the publishing market i.e. 60 years permits the business to supply high quality products at a lower expense utilizing its prior experiences.
• The technical resources and abilities created by its successful journey supply a competitive advantage to CMP.
• Large item portfolioof CMP assists it to diversify its danger and provide high value to its customers.
• Strong monetary position allows the business to consider a number of development chances with no worry of raising fund externally.
Weak points
In addition to the strengths, the company has certain weak points which might increase restrictions for the company in implementing its development program. The weaknesses of Helen Drinan Giving Voice To Her Values A Case Study Analysis are provided as follows;
• Despite of being a science and innovation publishing company, the company still has standard methods ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It ought to propose certain growth strategies to prevent its dependence over the Chinese markets to accomplish long term development.
Opportunities
Although, the growth of the publishing market is declining because 2008, impacting Helen Drinan Giving Voice To Her Values A Case Study Analysis as well, but the development might be revived by availing certain opportunities presented in the market. The marketplace opportunities for CMP include;
• The company might likewise present Digital Publishing by using its long term technical experience and a strong consumer recognition in the market.
• CMP might think about a development program through the expansion towards foreign markets in order to reduce its dependence over Chinese markets by using its vast financial resources.
Dangers
The altering macro trends in the market and increasing competitors in the publishing market has positioned specific threats to Helen Drinan Giving Voice To Her Values A Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries could lead to decreasing market share of Helen Drinan Giving Voice To Her Values A Case Study Solution due to the customer shift towards digital libraries.
• The presence of large number of competitors in the publishing market increase the danger for CMP to lose its competitive position in the market, as competitors can acquire a strong consumer base by using specific techniques like aggressive promo, quality products, etc.
• Entryway of brand-new publishing companies in the market in addition to existence of high competitors increases the threat of losing the client base.
Financial Analysis.
Due to lack of data, the financial ratios of CMP might not be determined. It could be evaluated from the Appendix III that the yearly total earnings of Helen Drinan Giving Voice To Her Values A Case Study Help during the duration 2000-2012 are growing at a high growth rate, revealing that the yearly need of the items of CMP is growing and the business is rather efficient in drawing in a large number of consumers at a possible cost.
In addition to it, the second chart which shows the annual growth in the Helen Drinan Giving Voice To Her Values A Case Study Help total properties, shows that the company is quite effective in including value to its assets through its revenues. The growth in possessions shows that the total value of the company is likewise increasing with increasing the overall revenues. (Unknown, 2013).
Another financial analysis of the business utilizing the provided data could be the analysis concerning the distribution of total earnings of the business. Huge part of the profits of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business could move towards other company segments with a potential development to achieve its future advancement objective.
PESTEL Analysis
PESTEL analysis could be conducted to discover the different external forces impacting the performance of the business and the recent trends in the external environment of the company. A quick PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable effect on the state of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is highly monitored and assisted by the Publicity Department of the Communist Party of China. It might be said that the total political forces affecting CMP business are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Economical.
Financial forces affecting the publishing sector in general and the CMP in particular includesthe costs of paper, the earnings level of customers, the inflation rate, and the total GDP growth of the country. All these forces combine impact the demand for the publishing market.
Social and Demographical.
The consumer choices are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP should focus on digital publishing to fulfill the altering consumer choices.
Technological.
Technological forces impacting the CMP include the technological development in the reading techniques etc. Enhancement of science and innovation along with the increase of digital publishing could minimize the need for the CMP items, if certain actions would not be taken soon.
Environmental.
Ecological forces affecting Helen Drinan Giving Voice To Her Values A Case Study Help includes the concerns of environmental neighborhoods over the use of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink used while publishing must not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal regulations relating to the publishing sector is managed by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be approved first by the Federal government to be entered in the publishing market. The ordinance prohibits direct participation of foreign entities and people in the publishing sector.
Industry Analysis (Porter's 5 Forces Model).
Porter's Five Forces Model could be used to examine the beauty of the publishing industry China. A quick analysis of the Porter's Five Forces is given as follows;.
Risk of New Entrants.
Threats of new entrants in the Chinese Publishing Market is moderate. The potential development in the market tends to draw in new entrants to the publishing industry. The existence of extreme competition and the requirement of substantial capital tends to demotivate new entrants to enter in the market.
Risk of Alternative.
Danger of Alternative is high for the Chinese Publishing Industry. The alternative products for the released documents is the documents presented in the digital libraries on specific sites. The changing consumer preferences towards digital knowing increase the hazard of alternative for the industry.
Competitive Competition.
Competitive competition in the publishing industry is high. The presence of large number of consumers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Along with it, new entrants are also entering into the market increasing the competition for CMP.
Bargaining Power of Supplier.
The major providers of the Helen Drinan Giving Voice To Her Values A Case Study Help consist of the suppliers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Bargaining power of purchaser in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive prices.
Rivals Analysis.
CMP runs in a highly competitive industry with the presence of large number of competitors. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Helen Drinan Giving Voice To Her Values A Case Study Solution include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the present market circumstance.
Posts and telecommunication Press (PTP).
It was likewise founded in the same period as Helen Drinan Giving Voice To Her Values A Case Study Solution and CIP. It is likewise one of the prominent gamers in the publishing market with an annual overall profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing number of Clients
• Development opportunities.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Use of potential resources in expansion.
• Danger of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce using current abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to clients.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business sectors to the new one can lead the business to lose demand of its items in the market.
Recommendations
With the deep analysis of the external and internal environment of the business in addition to the market analysis and the competitor analysis, Alternative 2 is suggested to CMP to achieve its future development. As the preferences are moving towards digital publishing and the business require an immediate solution to avoid the declining industry growth. Introduction of digital publishing could prove to be an immediate solution with low quantity of danger for the company. The company could likewise think about the expansion program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its product portfolio, the business ought to first collects the information associated with the consumer need, the potential markets, the federal government regulations and the information connected to the competitors provided in the market. After that, the company needs to decide one potential segment for its preliminary offering. It should gather research study that how it could separate its digital publishing from the existing competitors' products. After all the actions above the business must opt for the preliminary offering. If the preliminary offering shows a success, the business ought to go for the other markets. In this method the business would have the ability to execute its digital publishing program.
Conclusion
The development of the publishing market is declining given that 2008, revealing a risk to the business's long term existence, but the circumstance can be managed by considering a development plan in the future. The business might think about presenting digital publishingin its existing market to execute its development program at instant basis and to avoid the threat of failure for entryway in the new markets.
