Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Solution and Analysis
Introduction
Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Solution is the biggest publishing business with a greatest market share in the China's book retail market. CMP has actually become a specialized details service provider and a large detailed Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Critical Issues
Although, Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Analysis has invested its 60 years journey efficiently, being a successful publishing house, however, the altering macro market trends and forces bring certain challenges to the publishing industry in general and CMP in particular. These aspects include;
• Entryway of the brand-new publishing companies in the market.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and innovation.
The change of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the company could be made use of to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Help has certain strengths that can be used to decrease the hazards, get rid of the weak point and avail the chances. Strengths of CMP are offered as follows;
• The long term experience of Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Help in the publishing market i.e. 60 years enables the company to supply high quality products at a lower cost utilizing its previous experiences.
• The technical resources and capabilities generated by its effective journey provide a competitive benefit to CMP.
• Vast product portfolioof CMP helps it to diversify its danger and provide high value to its consumers.
• Strong financial position permits the company to think about numerous advancement opportunities without any fear of raising fund externally.
Weak points
In addition to the strengths, the company has certain weaknesses which might increase constraints for the company in executing its development program. The weak points of Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Solution are provided as follows;
• Despite of being a science and innovation publishing company, the company still has standard ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It should propose certain growth plans to prevent its reliance over the Chinese markets to achieve long term growth.
Opportunities
Although, the growth of the publishing industry is decreasing since 2008, impacting Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Help as well, but the growth might be revived by availing certain opportunities presented in the market. The market opportunities for CMP consist of;
• The business could also present Digital Publishing by utilizing its long term technical experience and a strong client acknowledgment in the market.
• CMP might consider a development program through the growth towards foreign markets in order to lower its reliance over Chinese markets by utilizing its vast financial resources.
Risks
The changing macro trends in the market and increasing competitors in the publishing market has actually positioned particular hazards to Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Solution including;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries could cause declining market share of Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Help due to the customer shift towards digital libraries.
• The presence of large number of competitors in the publishing market increase the threat for CMP to lose its competitive position in the market, as competitors can gain a strong consumer base by using specific strategies like aggressive promo, quality products, and so on
• Entryway of new publishing firms in the industry together with existence of high competition increases the danger of losing the consumer base.
Monetary Analysis.
The company has a rather competitive monetary performance. Due to lack of data, the monetary ratios of CMP could not be determined. However, the total monetary performance of the company might be examined by using the graphs given up the case Appendices. It could be analyzed from the Appendix III that the annual total earnings of CMP throughout the duration 2000-2012 are growing at a high development rate, revealing that the annual need of the products of Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Help is growing and the company is rather efficient in bring in a a great deal of customers at a potential price.
In addition to it, the second graph which shows the annual development in the Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Help total properties, shows that the business is rather effective in adding value to its properties through its profits. The growth in possessions shows that the overall value of the firm is also increasing with increasing the total profits. (Unknown, 2013).
Another monetary analysis of the business using the offered information might be the analysis regarding the circulation of overall profits of the company. Huge part of the revenues of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business could move towards other company sectors with a prospective growth to accomplish its future advancement objective.
PESTEL Analysis
PESTEL analysis might be performed to learn the numerous external forces affecting the efficiency of the company and the recent patterns in the external environment of the business. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial influence on the state of mind of the people about the communist ideology of the government, for that reason, the publishing sector is extremely supervised and assisted by the Publicity Department of the Communist Celebration of China. It might be stated that the general political forces impacting CMP organisation are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Economical.
Financial forces affecting the publishing sector in basic and the CMP in particular includesthe rates of paper, the earnings level of customers, the inflation rate, and the general GDP growth of the country. All these forces integrate effect the demand for the publishing market.
Social and Demographical.
The consumer choices are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to focus on digital publishing to fulfill the altering consumer preferences.
Technological.
Technological forces impacting the CMP include the technological improvement in the reading techniques and so on. Enhancement of science and technology in addition to the increase of digital publishing might minimize the demand for the CMP products, if certain actions would not be taken quickly.
Environmental.
Environmental forces impacting Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Analysis includes the concerns of ecological communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink used while publishing needs to not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal policies regarding the publishing sector is managed by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be authorized first by the Government to be entered in the publishing market. The regulation prohibits direct participation of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's 5 Forces Model).
Porter's Five Forces Design might be used to evaluate the beauty of the publishing industry China. A brief analysis of the Porter's 5 Forces is given as follows;.
Hazard of New Entrants.
Dangers of brand-new entrants in the Chinese Publishing Market is moderate. The possible development in the market tends to draw in new entrants to the publishing industry. The presence of intense competition and the requirement of huge capital tends to demotivate brand-new entrants to go into in the market.
Hazard of Replacement.
Risk of Substitution is high for the Chinese Publishing Market. The alternative products for the released files is the documents presented in the virtual libraries on particular websites. The altering consumer preferences towards digital learning increase the hazard of substitution for the industry.
Competitive Competition.
Competitive competition in the publishing industry is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. In addition to it, brand-new entrants are also participating in the market increasing the competitors for CMP.
Bargaining Power of Provider.
The major suppliers of the Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Help consist of the suppliers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of purchaser in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality documents at competitive costs.
Competitors Analysis.
CMP runs in an extremely competitive industry with the existence of large number of competitors. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Solution include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the current market situation.
Posts and telecommunication Press (PTP).
It was also founded in the exact same period as Homeless World Cup Social Entrepreneurship Cause Marketing And A Partnership With Nike Case Study Help and CIP. It is likewise one of the popular players in the publishing industry with an annual overall profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing number of Consumers
• Development opportunities.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of prospective resources in expansion.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using current capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio offers high worth to consumers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sectors to the new one can lead the company to lose need of its products in the market.
Recommendations
As the preferences are shifting towards digital publishing and the company require an immediate solution to prevent the declining industry development. The business might also consider the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its product portfolio, the company should initially collects the data related to the consumer demand, the prospective markets, the government regulations and the information related to the competitors presented in the market. After that, the company must decide one prospective section for its initial offering. It needs to collect research study that how it could distinguish its digital publishing from the existing rivals' products. The steps above the company should go for the initial offering. The business must go for the other markets if the preliminary offering shows a success. In this method the business would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing industry is decreasing since 2008, revealing a danger to the company's long term existence, however the circumstance can be managed by considering a development strategy in the future. The company might think about presenting digital publishingin its existing market to implement its development program at instant basis and to prevent the danger of failure for entryway in the brand-new markets.
