How Can Social Media Encourage Civic Participation Case Study Solution and Analysis
Introduction
How Can Social Media Encourage Civic Participation Case Study Help is the largest publishing business with a greatest market share in the China's book retail market. CMP has actually ended up being a specialized info company and a big detailed Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.
Critical Problems
CMP has spent its 60 years journey smoothly, being a successful publishing home, nevertheless, the altering macro market patterns and forces bring particular obstacles to the publishing industry in basic and How Can Social Media Encourage Civic Participation Case Study Analysis in particular. These factors consist of;
• Entryway of the brand-new publishing firms in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and innovation.
The transformation of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the abilities of the business could be used to pursue the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
How Can Social Media Encourage Civic Participation Case Study Help has particular strengths that can be made use of to reduce the threats, get rid of the weakness and avail the opportunities. Strengths of CMP are offered as follows;
• The long term experience of How Can Social Media Encourage Civic Participation Case Study Analysis in the publishing industry i.e. 60 years permits the company to supply high quality items at a lower expense utilizing its prior experiences.
• The technical resources and abilities created by its effective journey provide a competitive advantage to CMP.
• Vast item portfolioof CMP assists it to diversify its threat and offer high value to its clients.
• Strong monetary position allows the business to think about numerous advancement chances with no worry of raising fund externally.
Weaknesses
In addition to the strengths, the business has certain weaknesses which might increase constraints for the business in implementing its advancement program. The weaknesses of How Can Social Media Encourage Civic Participation Case Study Help are provided as follows;
• Despite of being a science and innovation publishing firm, the company still has conventional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It should propose certain growth plans to avoid its reliance over the Chinese markets to achieve long term growth.
Opportunities
Although, the development of the publishing market is declining considering that 2008, affecting How Can Social Media Encourage Civic Participation Case Study Help as well, however the growth could be revived by availing particular chances provided in the market. The marketplace opportunities for CMP include;
• The company might likewise introduce Digital Publishing by utilizing its long term technical experience and a strong client recognition in the market.
• CMP might consider a development program through the growth towards foreign markets in order to minimize its reliance over Chinese markets by utilizing its vast funds.
Dangers
The changing macro patterns in the market and increasing competitors in the publishing market has actually postured specific risks to How Can Social Media Encourage Civic Participation Case Study Analysis including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might lead to declining market share of How Can Social Media Encourage Civic Participation Case Study Solution due to the consumer shift towards digital libraries.
• The existence of large number of rivals in the publishing market increase the threat for CMP to lose its competitive position in the market, as competitors can acquire a strong customer base by utilizing specific methods like aggressive promo, quality items, and so on
• Entrance of brand-new publishing companies in the market together with presence of high competitors increases the danger of losing the consumer base.
Financial Analysis.
Due to absence of data, the monetary ratios of CMP could not be determined. It might be examined from the Appendix III that the annual total profits of How Can Social Media Encourage Civic Participation Case Study Analysis throughout the period 2000-2012 are growing at a high development rate, revealing that the annual demand of the items of CMP is growing and the company is rather efficient in bring in a big number of clients at a potential cost.
Together with it, the 2nd chart which reveals the yearly development in the How Can Social Media Encourage Civic Participation Case Study Help overall properties, reveals that the company is quite effective in including value to its properties through its profits. The growth in properties reveals that the overall worth of the firm is likewise increasing with increasing the overall profits. (Unidentified, 2013).
Another financial analysis of the business utilizing the provided data might be the analysis relating to the distribution of overall revenues of the company. Major part of the incomes of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business could move towards other service sections with a potential growth to achieve its future development goal.
PESTEL Analysis
PESTEL analysis might be performed to learn the numerous external forces affecting the efficiency of the business and the recent trends in the external environment of the company. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a considerable impact on the mindset of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely monitored and assisted by the Publicity Department of the Communist Party of China. It could be stated that the total political forces impacting CMP organisation are high. The government policies concerning the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Financial forces impacting the publishing sector in general and the How Can Social Media Encourage Civic Participation Case Study Solution in particular includesthe prices of paper, the income level of consumers, the inflation rate, and the overall GDP development of the nation. All these forces combine effect the need for the publishing market. Together with it, the financial policies associated with the import of books affect the general service at CPM. However, China's financial conditions are rather beneficial for CMP with high GDP growth and consumer earnings level.
Social and Demographical.
The consumer preferences are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP ought to focus on digital publishing to fulfill the changing consumer preferences.
Technological.
Technological forces affecting the CMP consist of the technological development in the reading techniques and so on. Improvement of science and technology along with the rise of digital publishing could decrease the need for the CMP items, if certain actions would not be taken soon.
Environmental.
Ecological forces impacting How Can Social Media Encourage Civic Participation Case Study Solution includes the concerns of environmental communities over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink utilized while publishing needs to not be hazardous for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal policies regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be approved initially by the Government to be gone into in the publishing market. The ordinance forbids direct participation of foreign entities and people in the publishing sector.
Market Analysis (Porter's 5 Forces Design).
Porter's Five Forces Model might be utilized to analyze the appearance of the publishing industry China. A quick analysis of the Porter's Five Forces is offered as follows;.
Danger of New Entrants.
Dangers of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective growth in the industry tends to bring in brand-new entrants to the publishing market. Nevertheless, the existence of extreme competition and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.
Threat of Substitution.
Risk of Substitution is high for the Chinese Publishing Industry. The alternative items for the released files is the files provided in the digital libraries on particular sites. The changing customer choices towards digital learning increase the threat of alternative for the industry.
Competitive Competition.
Competitive rivalry in the publishing market is high. The presence of a great deal of customers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. In addition to it, brand-new entrants are likewise participating in the marketplace increasing the competition for CMP.
Bargaining Power of Supplier.
The significant suppliers of the How Can Social Media Encourage Civic Participation Case Study Analysis include the providers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the general bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of buyer in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality files at competitive costs.
Competitors Analysis.
CMP operates in a highly competitive industry with the existence of large number of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of How Can Social Media Encourage Civic Participation Case Study Help consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close rivals of CMP. Founded in the same duration, CIP publishes similar type of books. For a large time period, CIP held the largest market share, and still ranks 3rd and 2nd in numerous market sectors, with a major concentrate on educational publications. CIP serves as a hazard for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the marketplace share of How Can Social Media Encourage Civic Participation Case Study Analysis quickly in the current market scenario.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also established in the very same period as CMP and CIP. It ranks 6th in the state-owned publishers in terms of organisation scale. It is also one of the prominent players in the publishing industry with a yearly overall earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing number of Clients
• Development chances.
• Avoiding the effect of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in expansion.
• Danger of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce utilizing existing capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio provides high value to consumers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core organisation sectors to the brand-new one can lead the business to lose need of its products in the market.
Suggestions
With the deep analysis of the external and internal environment of the business along with the industry analysis and the competitor analysis, Alternative 2 is advised to CMP to accomplish its future advancement. As the preferences are moving towards digital publishing and the company need an instant option to avoid the decreasing market growth. Therefore, introduction of digital publishing could prove to be an immediate service with low amount of danger for the company. The business might also think about the expansion program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its item portfolio, the company needs to initially collects the data related to the consumer need, the prospective markets, the federal government regulations and the data associated with the competitors presented in the market. After that, the business ought to choose one possible section for its preliminary offering. It ought to collect research that how it might distinguish its digital publishing from the existing competitors' products. The actions above the company ought to go for the initial offering. If the preliminary offering shows a success, the company should choose the other markets. In this method the business would be able to execute its digital publishing program.
Conclusion
The development of the publishing market is decreasing considering that 2008, showing a risk to the company's long term presence, however the circumstance can be managed by thinking about an advancement plan in the future. The business could think about introducing digital publishingin its existing market to execute its advancement program at instant basis and to avoid the danger of failure for entrance in the new markets.
