How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Solution and Analysis
Intro
How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Analysis is the biggest publishing company with a highest market share in the China's book retail market. CMP has actually ended up being a specialized info service provider and a big thorough Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Vital Concerns
CMP has actually spent its 60 years journey smoothly, being an effective publishing home, however, the changing macro market patterns and forces bring particular difficulties to the publishing industry in general and How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Help in specific. These aspects include;
• Entrance of the new publishing companies in the industry.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Improvement of science and innovation.
The change of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the company could be utilized to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Analysis has particular strengths that can be used to lower the threats, conquer the weakness and get the opportunities. Strengths of CMP are offered as follows;
• The long term experience of How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Solution in the publishing market i.e. 60 years allows the business to offer high quality items at a lower expense utilizing its prior experiences.
• The technical resources and capabilities created by its successful journey offer a competitive benefit to CMP.
• Large product portfolioof CMP assists it to diversify its risk and supply high worth to its clients.
• Strong financial position enables the business to consider several advancement chances without any fear of raising fund externally.
Weaknesses
Along with the strengths, the company has particular weak points which could increase restrictions for the business in implementing its development program. The weaknesses of How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Analysis are provided as follows;
• Despite of being a science and innovation publishing firm, the business still has standard ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It needs to propose specific growth strategies to prevent its reliance over the Chinese markets to attain long term development.
Opportunities
Although, the growth of the publishing industry is declining considering that 2008, impacting How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Solution too, however the development could be restored by availing specific chances presented in the market. The marketplace opportunities for CMP consist of;
• The company could likewise introduce Digital Publishing by utilizing its long term technical experience and a strong client acknowledgment in the market.
• CMP could think about an advancement program through the growth towards foreign markets in order to minimize its reliance over Chinese markets by using its huge funds.
Threats
The changing macro patterns in the market and increasing competition in the publishing industry has positioned particular dangers to How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Analysis consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might result in declining market share of How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Analysis due to the customer shift towards virtual libraries.
• The presence of a great deal of rivals in the publishing industry increase the threat for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by using certain techniques like aggressive promo, quality items, etc.
• Entryway of new publishing companies in the industry together with presence of high competition increases the risk of losing the client base.
Monetary Analysis.
Due to lack of information, the financial ratios of CMP might not be computed. It could be analyzed from the Appendix III that the yearly total profits of How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Solution throughout the period 2000-2012 are growing at a high development rate, showing that the yearly demand of the items of CMP is growing and the business is rather efficient in drawing in a big number of clients at a prospective price.
In addition to it, the 2nd graph which reveals the annual growth in the How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Analysis total properties, reveals that the business is rather efficient in including value to its possessions through its revenues. The growth in properties shows that the total worth of the company is also increasing with increasing the total incomes. (Unknown, 2013).
Another financial analysis of the company utilizing the provided data could be the analysis relating to the circulation of total earnings of the company. Major part of the earnings of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business could move towards other service segments with a potential growth to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis could be conducted to find out the different external forces impacting the performance of the business and the recent patterns in the external environment of the business. A quick PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial influence on the frame of mind of the people about the communist ideology of the government, therefore, the publishing sector is highly supervised and assisted by the Promotion Department of the Communist Celebration of China. For that reason, it could be stated that the general political forces affecting How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Solution business are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Economical.
Financial forces impacting the publishing sector in general and the How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Analysis in particular includesthe prices of paper, the income level of consumers, the inflation rate, and the total GDP development of the nation. All these forces combine impact the need for the publishing market. Along with it, the financial policies associated with the import of books impact the overall organisation at CPM. However, China's economic conditions are rather beneficial for CMP with high GDP development and consumer income level.
Social and Demographical.
The customer choices are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP should focus on digital publishing to meet the altering consumer preferences.
Technological.
Technological forces affecting the CMP consist of the technological development in the reading strategies etc. Enhancement of science and innovation in addition to the increase of digital publishing might reduce the demand for the CMP products, if certain actions would not be taken soon.
Environmental.
Ecological forces affecting How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Solution includes the issues of environmental communities over the use of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink used while publishing needs to not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal guidelines concerning the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be approved first by the Federal government to be gone into in the publishing market. The ordinance forbids direct participation of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's Five Forces Design).
Porter's 5 Forces Model might be used to analyze the attractiveness of the publishing market China. A brief analysis of the Porter's 5 Forces is offered as follows;.
Danger of New Entrants.
Dangers of brand-new entrants in the Chinese Publishing Market is moderate. The possible growth in the industry tends to bring in new entrants to the publishing industry. Nevertheless, the presence of intense competitors and the requirement of big capital tends to demotivate new entrants to go into in the marketplace.
Threat of Alternative.
Danger of Alternative is high for the Chinese Publishing Market. The alternative products for the released files is the files provided in the digital libraries on particular websites. The altering customer choices towards digital learning increase the risk of substitution for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The presence of large number of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. Along with it, new entrants are likewise participating in the market increasing the competition for CMP.
Bargaining Power of Provider.
The major suppliers of the How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Analysis consist of the providers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the general bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Haggling power of purchaser in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality documents at competitive prices.
Competitors Analysis.
CMP operates in a highly competitive industry with the existence of a great deal of competitors. The company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Help include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close competitors of CMP. Established in the exact same duration, CIP publishes comparable type of books. For a large period, CIP held the largest market share, and still ranks third and second in numerous market sections, with a significant focus on academic publications. CIP serves as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Analysis easily in the current market circumstance.
Posts and telecommunication Press (PTP).
It was likewise established in the same duration as How To Build An E Learning Product Factors For Studentcustomer Satisfaction Case Study Help and CIP. It is also one of the popular gamers in the publishing industry with an annual overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing number of Customers
• Development opportunities.
• Avoiding the impact of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using existing abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio provides high worth to clients.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business sections to the brand-new one can lead the company to lose demand of its products in the market.
Recommendations
With the deep analysis of the internal and external environment of the company in addition to the industry analysis and the competitor analysis, Alternative 2 is suggested to CMP to attain its future development. As the preferences are shifting towards digital publishing and the business need an immediate service to prevent the declining market development. Introduction of digital publishing could show to be an immediate solution with low amount of threat for the business. The company could also think about the growth program after the success of its digital publishing program.
Application
In order to present digital publishing in its item portfolio, the business should first gathers the information related to the consumer need, the prospective markets, the government guidelines and the data related to the competitors presented in the market. If the initial offering proves a success, the company should go for the other markets. In this way the business would be able to execute its digital publishing program.
Conclusion
Although, the development of the publishing market is declining since 2008, showing a danger to the business's long term presence, but the situation can be controlled by thinking about an advancement strategy in the future. The company could consider introducing digital publishingin its existing market to implement its advancement program at instant basis and to prevent the risk of failure for entrance in the new markets.
